I'm an independent LinkedIn® trainer, offering training sessions, consultations and workshops for individuals and businesses who need support on the latest best practices on LinkedIn. I've researched LinkedIn deeply since 2017 and am now an international speaker, author, podcaster, conference organiser and community manager.

👦🏻🧒🏽  𝗘𝗦𝗣𝗥𝗘𝗦𝗦𝗢+ 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬
Our private community includes two live Q&A calls per month, a discussion group, a video library with 200+ premium pieces of content with captions and transcripts, a podcast, and other member benefits. This is the best place for ongoing learning and support around LinkedIn best practice and online business promotion.
£42/month, no minimum contract

🟦   𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡 𝗧𝗥𝗔𝗜𝗡𝗜𝗡𝗚 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦
⚙️   Group training: best for corporations and organisations. Usually works best with up to 12 people on each session but I can train much larger groups on request.
Starts at £799

⚙️   Consultations: best for self-employed business owners.
60 mins: £199
20 mins: £79

🟩   𝗪𝗛𝗬 𝗠𝗘? 
I used to be a software and hardware tester before becoming a technical copywriter and editor, including being a director of the UK's largest membership organisation for editors and proofreaders. I've since specialised in organic visibility on LinkedIn, bringing all of my technical communication expertise combined with a deep knowledge of how the LinkedIn platform works.

I have trained hundreds of clients on LinkedIn best practice, including training other LinkedIn trainers in advanced strategies. I now have 120+ LinkedIn recommendations and 60+ guest appearances on podcasts.

My personal branding handbook Content DNA has 100+ positive ratings on Amazon. First 6 chapters are free on request.

I created and co-host the UpLift Live conference on LinkedIn best practice, the UK's only conference of its type, with 150+ attendees each year.

I'm the host of the Informed podcast, a short weekly show that shares LinkedIn tips. It's the longest-running podcast on LinkedIn best practice, with almost 500 episodes since 2013.

🟧   𝗨𝗦𝗘 𝗠𝗬 𝗦𝗘𝗖𝗥𝗘𝗧 𝗪𝗢𝗥𝗗
1.   Include the word "pineapple" in your invitation to connect.
2.   Accept with your full heart that pineapple on pizza is double delish.

🥶   𝗜𝗖𝗘𝗕𝗥𝗘𝗔𝗞𝗘𝗥𝗦 𝗬𝗢𝗨 𝗖𝗔𝗡 𝗧𝗔𝗟𝗞 𝗧𝗢 𝗠𝗘 𝗔𝗕𝗢𝗨𝗧
🐶   Boxers: the best dog breed
⚽️   Liverpool Football Club
⚔️   The Traitors (BBC)

I used to be heavier: jesp.me/fat
I'm an actual lord: jesp.me/truth

John Espirian

⛔️ "LinkedIn security" is NOT a real account. A lot of people have been asking about comments appearing to come from an official LinkedIn account – except that the account usually has no profile pic and no followers.

It's fake and clearly set up so that it can comment on posts with the express aim of worrying members enough to get them to click on dodgy links. Don't fall into that trap.

LinkedIn should update the company page setup screens to make "LinkedIn" a reserved word that people can't use in a page name.

Also useful would be to prevent accounts with 0 followers from being able to post links, to stop the endless cycle of fake accounts being set up for spam purposes each day.

LinkedIn Help (which is a real account): please do something. We independent LinkedIn trainers are acting as your unofficial support department here.

PS. I'm going to mention the topic on this week's episode 474 of the Informed podcast.

Posted: 6 Jan 2026 at 8.54am (GMT)

Relentlessly helpful® LinkedIn® nerd. Independent LinkedIn trainer & LinkedIn speaker. Creator of Espresso+ community & UpLift Live conference. Host of Informed podcast. Not a douche canoe 🛶

🕥  Some people have asked why I put a date and time at the bottom of my posts. 

1. It's a protest against LinkedIn
The date and time is encoded into the long ID that's baked into the web address of each post. So, LinkedIn definitely have the data but choose not to display it. I think this is wrong. I'm not one to praise Twitter but they've been showing dates and times on tweets for almost TWO DECADES. It's mad that we don't see this basic info on LinkedIn. Instead, we see fuzzy relative times (6h, 2d, etc.).

2. It might help readers
If someone wants to quote something I've written, they know exactly when it was published. It's possibly hubris to think anyone would do that, but I'm just trying to be helpful in the event that I say something worthy of amplification.

———

This post's ID is 7416787304414965760. Sufficiently nerdy people know how to extract the exact date and time of posting from that number. But most don't, hence I put it in plain text at the bottom of my posts, like this …

Posted: 13 Jan 2026 at 10.24am (GMT)

PS. Annoyingly, TikTok also doesn't display a date and time on posts, but again that info is recorded and discoverable.

"Link engagement": this is even more of a reason NOT to put links in comments, as your individual post analytics now reveal how many clicks your links in posts have received.

I'd still avoid links in posts whenever possible, but if you have to include them, at least you can now see how effective they are.

Posted: 30 Jan 2026 at 3.10pm (GMT)

There are only 3 things about you that are shown on every LinkedIn screen:

Your NAME
Your PHOTO
Your HEADLINE

(We'll talk about names and photos another time …)

The HEADLINE is increasingly important because comments are being seen more than ever, and that's where a short, eye-catching line of text can encourage clicks through to your profile, which is where connections are made.

Focus on the first handful of words (~40 characters) of your headline and make a bold statement that will spark intrigue and capture brain space.

Instead of being a comedian – "oxygen consumer", "former baby" – be clear and deliver some relevant truth in the smallest space possible. Set an expectation that you're confident you can fulfil. I often refer to the headline as "the biggest promise you can keep."

My "relentlessly helpful" phrase has done a lot of heavy lifting for me since I came up with it in 2017, and it's why I wrote the book Content DNA. 

If you haven't touched your headline for ages, it's time to refresh it for 2026. If you need help, let's talk about it.

Posted: 8 Jan 2026 at 9.58am (GMT)

Reset The LinkedIn Room, in 4K.

Posted: 14 Jan 2026 at 1.32pm (GMT)

Thanks to everyone who's supported the Espresso+ community since I launched it on 31 January 2022 (while in the middle of a nasty bout of chickenpox!). We made it to four years and counting 😎

I'm currently on the way home to South Wales after delivering a LinkedIn masterclass at Inspire Day in Milan yesterday. Back in the saddle soon with our latest Espresso+ LinkedIn Roundup of all new features and news over the past month, exclusively for members. It's been a busy one!

Posted: 31 Jan 2026 at 11.17am (GMT)

I have no idea whether these numbers are good (what does that even mean?) but on the off-chance that anyone is interested, here's how the Informed podcast is doing. These stats are from Captivate FM, my host for the show.

Latest episode 474 is out today, on the topic of fake accounts. You can listen on Apple and Spotify. 

Posted: 10 Jan 2026 at 3.46pm (GMT)

Thanks to everyone who came to yesterday's open LaunchPad call ahead of the UpLift Live 26 conference, including some past and future speakers. It was a fun session and 16 lucky people out of the 130 who entered won something in our prize draw. 

Top prize was a free ticket to the conference, plus there were consultation sessions and business books being given out. If you won, look out for an email from me this morning.

We have one more LaunchPad call on the way on 20 March, exclusively for conference ticket-holders. We're also soon offering a couple of valuable bonus webinars to ticket-holders.

The main conference is on Thursday 26 March in Birmingham, but there's also a livestream+recordings ticket if you can't make it in person. Prices will be going up soon, so now is the time to hop aboard. 

If you want to level up your LinkedIn knowledge in a day, UpLift Live is the place to be. Please shout if you have any questions, and thanks again to everyone for your support.

Posted: 9 Jan 2026 at 8.56am (GMT)

TEST: posting something off-topic should not get lots of views. Let's see:

Last night's Golden Globes winners

Best film – drama
Hamnet

Best film – musical or comedy
One Battle After Another

Best male actor in a film
Wagner Moura, The Secret Agent

Best female actor in a film – drama
Jessie Buckley, Hamnet

Best television series – musical or comedy
The Studio

Best television limited series, anthology series or television film
Adolescence 

Best television series – drama
The Pitt

Best female actor in a television series – drama
Rhea Seehorn, Pluribus

Best standup comedy on television
Ricky Gervais, Ricky Gervais: Mortality 

Best supporting female actor on television
Erin Doherty, Adolescence 

Best film – non-English language
The Secret Agent

Best film – animated
KPop Demon Hunters

Best director – film
Paul Thomas Anderson, One Battle After Another

Cinematic and box office achievement
Sinners

Best female actor in a television limited series, anthology series or television film
Michelle Williams, Dying for Sex

Best male actor in television limited series, anthology series or television film
Stephen Graham, Adolescence

Best male actor in a film – musical or comedy
Timothée Chalamet, Marty Supreme 

Best female actor in a film – musical or comedy
Rose Byrne, If I Had Legs I’d Kick You 

Best screenplay – film
Paul Thomas Anderson, One Battle After Another

Best original score – film
Ludwig Göransson, Sinners

Best original song – film
Golden, KPop Demon Hunters

Best podcast
Good Hang with Amy Poehler

Best male actor in a television series – musical or comedy
Seth Rogen, The Studio

Best supporting male actor on television
Owen Cooper, Adolescence

Best female actor in a television series – musical or comedy
Jean Smart, Hacks

Best male actor in a television series – drama
Noah Wyle, The Pitt

Best male actor in a supporting role in a film
Stellan Skarsgård, Sentimental Value

Best female actor in a supporting role in a film
Teyana Taylor, One Battle After Another

PS. Saw Hamnet yesterday. Didn't think it was that great. Sorry!

Posted: 12 Jan 2026 at 7.52am (GMT)

The Espresso+ community turns 4 years old next week 🎉 That prompted me to revise the Experience item about it on my profile. 

Did you know that each Experience item can be up to 2000 characters long and have media attached to it?

Here's the new text:

———

Launched on 31 January 2022, Espresso+ is an online community of 100+ small business owners and solopreneurs. 

Membership offers learning, support and accountability for those who want to grow their business visibility on LinkedIn and online in an ethical, organic way.

Community members – "Espressians" – get:

• Private discussion group
• 2 Live Q&A calls per month
• Expert Q&A calls
• Monthly roundup of new LinkedIn features
• Video library & audio podcast
• Premium blog articles
• Audio podcast
• Email updates and offers
• Other member benefits

All video content is captioned along with full written transcripts, and an audio version of all content is available via our private Espresso+ podcast.

Members are based around the world, with community call times organised to cater for as many time zones as possible. 

Approximately one-third of members are LinkedIn trainers/specialists, meaning that Espresso+ is the home for some of the most experienced and knowledgeable power users on this platform; however, people of all technical abilities are welcome in the community. The golden rule is: don't be a douche canoe.

The discussion group is an ideal place to get quick, authoritative answers on common questions about building an effective online presence on LinkedIn and beyond.

The community contains no ads or sponsorships, and members are not asked or expected to support other members' content. To be clear, Espresso+ is NOT an engagement pod!

Membership costs only £42/month, with no minimum contract.

———

As you can see, I don't use the traditional CV-style writing that's typical for the Experience section. As a self-employed business owner, I'm not looking for a job, and so I can use this space to give an indication of the value of the community. 

What will the new AI-powered algorithms make of this? No idea yet. But it's all true and if it moves anyone to find out more about the community, it's done its job.

I hope this post might spur some of you to consider reviewing your own Experience items for 2026(?)

Posted: 21 Jan 2026 at 12.49pm (GMT)

On recommendations and video testimonials as powerful but underused marketing tools.

Posted: 15 Jan 2026 at 10.54am (GMT)

One of the best ways to build trust in your product or service is to get others to do your marketing for you. It's why we look at restaurant reviews r

Open article: LinkedIn recommendations and video testimonials by John Espirian • 5 min read

LinkedIn recommendations and video testimonials

Oh, Bending Spoons, why did you have to come for my beloved Vimeo? 


I've been a Vimeo power user for more than a decade. Now, the platform is likely to go the way of Evernote, StreamYard and WeTransfer, all of which have previously been acquired by BS (a fitting initialism 💩). 

Eventbrite is also moving to BS in 2026, and now the shambles is beginning at Vimeo with layoffs. I'm expecting feature cuts and a tripling of the price soon, which means that I'll have to look seriously at moving my Espresso+ video estate elsewhere.

Not happy at all 😡

Posted: 23 Jan 2026 at 2.00pm (GMT)

🆓 Until 28 February, eligible college and university students can get 12 free months of Microsoft 365 Premium and LinkedIn Premium Career.

Here are the details just posted on LinkedIn Help: 

• You must verify eligibility using a valid college or university email address.
• The offer isn’t available if you currently have or recently had a LinkedIn Career, LinkedIn Business, Sales Navigator, or Recruiter Lite subscription.
• After 12 free months, both subscriptions renew at standard pricing unless cancelled in your Microsoft and LinkedIn accounts.
• Offer available through February 28, 2026, or while quantities last.
• Sign up with your college or university email to redeem this promotional offer.

Get your kids to hop on this in the next month.

Posted: 25 Jan 2026 at 8.10am (GMT)

💾  I've finally got a LinkedIn feature that many people in my Espresso+ community had a couple of months ago: the ability to see how many saves and sends an individual post has had on LinkedIn.

These are useful metrics for understanding how valuable your audience finds your content. They'd be even more powerful if the numbers were shown publicly alongside the stats for reactions and comments. The only possible downside I could think of there (apart from slightly more noise on the screen) is that these stats could give engagement pod users a bad new incentive to maximise the numbers ("make sure you like/comment AND save/send all of my craptacular content").

I'd like to see a combined set of saved and sent posts in the main analytics dashboard, instead of having to click into each post's analytics. That would be an easier way of tracking the perceived usefulness of your content over time.

Thanks to Espressian and UpLift Live 26 speaker Tony Restell for the reminder to check this. I had forgotten all about it!

Posted: 28 Jan 2026 at 9.00am (GMT)

Bonus webinar for UpLift Live 26 ticket-holders on 5 February at 4pm UK time: Illiya Vjestica is going to give us the low-down on how to transform our boring presentations into something memorable and impactful. 

He did an amazing job with Michelle J Raymond's presentation at UpLift Live 25 last year, and now he's going to be sharing his wisdom with everyone coming to this year's event.

Get your in-person or virtual ticket in time for this webinar so that we can invite you to attend (we'll send the Zoom via email). 

Thanks for supporting us, Illiya, and for making the UpLift Live conference even more valuable!

Posted: 22 Jan 2026 at 10.50am (GMT)

On tomorrow's LaunchPad call, we're drawing winners for our prize draw to give away a free ticket to the UpLift Live 26 conference, along with other prizes such as consultations and business books. 

There's still time to enter if you're quick. It's completely free, as is the 30-min Zoom call where the draw is happening. Get your name in and good luck!

𝗘𝗻𝘁𝗲𝗿 𝗽𝗿𝗶𝘇𝗲 𝗱𝗿𝗮𝘄
https://lnkd.in/edAeNsuJ

𝗟𝗮𝘂𝗻𝗰𝗵𝗣𝗮𝗱 𝗰𝗮𝗹𝗹
𝟴 𝗝𝗮𝗻𝘂𝗮𝗿𝘆, 𝟭𝗽𝗺–𝟭.𝟯𝟬𝗽𝗺 𝗨𝗞
https://lnkd.in/ejevFB-f

(If you haven't come across the LaunchPad before, it's a set of calls for ticket-holders to the conference, but our next call tomorrow is open to everyone. So, if you're on the fence about coming to Birmingham on 26 March, this is a great way to see who else is going to be in the room.)

Posted: 7 Jan 2026 at 11.14am (GMT)

Microsoft's latest earnings results (FY26 Q2) relating to LinkedIn:

• Double-digit member growth in LinkedIn, with 30% growth in paid video ads. 
• Strong adoption of LinkedIn Hiring Assistant, with weekly users growing 17% w/w on average.
• LinkedIn Marketing Solutions revenue grew 15% year over year.
• LinkedIn revenue increased 11% and 10% in constant currency driven by Marketing Solutions.
• Microsoft expect LinkedIn revenue growth in the low-double digits.

No news yet on LinkedIn member numbers, though the Q1 results put membership at 1.3 billion. I'll update when I have more. 

Going to be on my travels for a few days now, as I'm speaking at Inspire Day in Milan tomorrow 🇮🇹

Posted: 29 Jan 2026 at 6.35am (GMT)

Episode 476 of the Informed podcast came out on Saturday, where I revealed the name of our final speaker for UpLift Live 26 on 26 March 2026 in Birmingham. 

Listen now to see who's joining us for the UK's original conference on LinkedIn best practice. You'll also find out about a free bonus we're sharing with all ticket-holders.

The weekly Informed show is available on Apple, Spotify and all major podcast platforms. It's only 15 minutes and this week's main tip is about audio pronunciations on your LinkedIn profile.

If you're coming to Birmingham, please grab your ticket now as prices go up soon!

Posted: 26 Jan 2026 at 8.50am (GMT)

Brand Leaders

Are you a subject matter expert, leader or entrepreneur ready to expand your influence but unsure how to position yourself for the next level.

Hi, I’m Michelle, a speaker, author, advisor and founder of Brand Leaders, a professional branding and LinkedIn visibility training platform. 

I help experts, leaders and teams position their personal brands, grow visibility on LinkedIn, and become in-demand authorities in their industries. 

Your personal brand should be your business advantage, but it needs a foundational strategy and plan first. That's why I created my Own Your L.A.N.E. framework to make so you're clear, credible and competitively advantaged in your field:

OWN YOUR LANE. OWN YOUR FUTURE. 

After years of watching brilliant professionals stay overlooked, I created the Own Your L.A.N.E.™ System, a proven roadmap for business development. 

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Positioning)
N – Navigate Your Brand (Presence)
E – Elevate Your Authority (Proof)

Because when you’re clear on who you are and how you show up…

The right people find you
The right opportunities follow
And you become known for what sets you apart

I speak, teach & advise experts, leaders, teams and audiences to:

✔ Position and differentiate your expertise into a recognizable brand
✔ Grow a consistent presence and build influential relationships on LinkedIn®
✔ Elevate your authority through speaking, media and PR opportunities

👉 CASE STUDIES: MichelleBGriffin.com/results

TOPICS 
> Own Your Lane™ The Recognition Roadmap
> LinkedIn® Personal Branding for Experts, Leaders & Teams
> Brand is The New Demand 

Learn more about me in the About section.

LET'S CHAT
Book a call to learn more: 👉 MichelleBGriffin.com/chat

 I look forward to meeting you!

Own Your Lane™ - Personal PR/Personal Brand Speaker, Workshop Facilitator + Masterclass Presenter 

Brand Leaders® - Powered by Own Your Lane® helps subject matter experts and expertise business owners clarify their brand positioning, simplify their message and amplify their visibility to win clients and land PR opportunities.

Brand for Business Speaking, Advising and Workshops

Innovation Women

Innovation Women is a visibility bureau connecting event managers to women speakers. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

My Innovation Women Profile: https://speaker.innovationwomen.com/users/15203
To book me as a speaker: https://michellebgriffin.com/speaking or email michelle@michellebgriffin.com

Member and National Speaker

Michelle B Griffin Speaker & Author

Own Your Lane®  is the go-to podcast for experts and leaders who are ready (but may struggle) to position their brilliance, clarify their message, and grow their visibility for next-level opportunities.

Host, Own Your Lane® Podcast

As a LinkedIn™ personal branding & PR expert, I speak, teach, educate, and host in-depth workshops for organizations, groups, and teams. My authority-personal branding-focused presentations focus on positioning profiles, presence, and publicity to align with brand and business goals. 

Need a Speaker, Workshop Facilitator, Expert Quote, or Podcast Guest? Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please get in touch here or via LinkedIn DM.

LinkedIn® Personal Branding, Professional Visibility Speaker, Educator & Workshops

Personal Branding Books to Help You Get Visible and Grow Your Industry Presence—My personal branding books teach you to get visible, own your value, and confidently grow your professional presence for next-level industry opportunities.

The LinkedIn Branding Book helps you build your personal and business brand on LinkedIn for exponential growth. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ is included with the book.
https://michellebgriffin.com/books

Own Your Lane® books series are your personal branding and visibility acceleratosr, designed to help you take charge of your presence and become the go-to authority in your field.

Too many talented professionals—especially women—remain unseen, not because they lack skill but because they struggle to communicate their value and gain the visibility they deserve.

Through the actionable, four-step L.A.N.E.™ system, these books will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise. Learn more at  OwnYourLane.io.

Author - Personal Branding, PR, LinkedIn® Presence, Professional Visibility

With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth, leading to industry opportunities, increased impact, and higher income for professionals and organizations.

As a PR, personal branding, and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane® learning platform and book series,

Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.

Speaker Inquiries and Bookings

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Thought Leadership Branding Speaker, LinkedIn Visibility Strategist and Workshop Facilitator

As a PR and personal branding speaker, author, and LinkedIn visibility expert, I love empowering audiences to get visible for their next level. 

I guest weekly on podcasts, LinkedIn Audio, Livestream, and YouTube shows and speak/host group training and workshops on personal branding and LinkedIn to build your professional presence and opportunities. 

Watch/listen and see more here: https://michellebgriffin.com/media

Let's Connect
Need a Speaker, Expert Quote, or Podcast Guest?

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Podcast Guest, Personal Branding, PR, LinkedIn® Presence and Professional Visibility

Join 1,700+ global professionals who are getting visible to build and boost their personal brands. The P.Y.O.T. Community - Put Yourself Out There Community to Build & Boost Your Personal Brand will help you become clear, confident and consistent on LinkedIn. Join us as we ramp up our personal brands, expand our connections, and build meaningful communities on LinkedIn. You'll find peer support, accountability, training, and tips on LinkedIn and personal branding. 

NOTE: This is NOT an engagement pod
Join us; it’s free: 👉 https://michellebgriffin.com/pyotcommunity

Founder, P.Y.O.T. - Put Yourself Out There Community to Build & Boost Your Personal Brand

StandoutWomen.org is a movement to grow visibility, personal brands, and thought leadership for women in business and women in leadership. Our mission is to empower impact-driven women to position themselves as industry leaders and create meaningful opportunities.

Whether you’re an entrepreneur, leader, or professional, we provide tools, training, and events to support your journey of standing out and stepping up—all through the lens of the Own Your Lane®: Personal Branding framework. Learn more at StandoutWomen.org.

StandoutWomen.org - The Personal Branding Movement For More Standout Women in Business & Leadership

THE LINKEDIN™️ BRANDING COMMUNITY by #MichelleSquared

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking companion Brand Squared Workbook™ is included with the book.

Co-Author, The LinkedIn Branding Book

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Co-Host, The LinkedIn Branding Show Podcast

The Power of Two to Double Your LinkedIn Growth with our new book, top-ranked podcast and supportive community. Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations, and actionable takeaways with a community of impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good. Join us and learn more at MichelleSquared.com

Co-Founder, The LinkedIn Branding Community

Windstorm Insurance Network, Inc.® - Property/Windstorm Insurance Claims Industry Member Association

The Windstorm Insurance Network (WIND) is a B2B national association for the property insurance claims and legal industry. Through professional development, continuing education, and annual conferences, the group is the leading provider of industry insights for the property/windstorm insurance claims industry, property/windstorm insurance service providers, and industry consultants. 

As the association's executive director, I oversaw the day-to-day management and marketing of the Windstorm Insurance Network, Inc. and the annual Windstorm Insurance Conference, a 2,000-person international conference. 

My duties included strategic business development, marketing communication planning, event marketing, team management and member experience management. Specific personal skills include digital marketing, inbound/content marketing, email marketing, social media marketing/outreach, branding strategy, copywriting, website design, WordPress management, and conference/event planning and marketing.

Executive Director

As the lead marketer, I managed a team to plan, promote and host the annual (WIND) Windstorm Insurance Conference, which attracted nearly 2,000 attendees each year from across the U.S. and internationally. 

Under my leadership, membership grew at a steady rate of 1,000 members and conference attendance and revenue targets exceeded goals. 

As the lead event marketer, I also managed, promoted regional and one-day events and continuing education seminars and presentations across the U.S.

Event Marketing Director

Positioning Women Experts Into Visible Authorities┃Personal Brand, PR & Thought Leadership Strategist & Coach to Own Your Lane With More Visibility, Impact & Income┃Author┃Speaker┃80s Music Fan┃Own Your Lane™ Book 10/15

Hi, I’m Michelle. I transform hidden experts into visible authorities and so glad you’re here. 

If you've ever struggled to explain what you do, felt overlooked despite your expertise, or missed opportunities you knew you were perfect for, you're not alone—and you're in the right place.

After seeing brilliant experts stay invisible because they believed their work would speak for itself, I created the Own Your Lane™ Recognition Roadmap to help you become the go-to authority in your field.

THE OWN YOUR LANE™ SYSTEM

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Position)
N – Navigate Your Brand (Package)
E – Elevate Your Authority (Promote)

OWN YOUR LANE. OWN YOUR FUTURE.
My mission is to position you for success. I speak, train, and advise experts and leaders—especially women in business—who are ready to be seen, heard, and sought-after. Together, we chart your one-page personal branding roadmap to give you the clarity, confidence, communication and competitive edge for business growth. 

Why this matters: You stop comparing yourself to everyone else. You gain the positioning, words and strategy to know who you are, what makes you different and a repeatable way to talk about what you do — in person, online, in meetings — anywhere decisions are made.

My clients have gone from “one of many” to “the one” -- booked on TEDx & industry stages, featured in top media, published best-selling books & effortlessly growing thought leadership on their terms. 

Now it’s your turn…

WORK WITH ME
> Own Your Lane™ Speaking & Workshops 
No hype, just help. Experiential sessions with clarity, tools & action

> Own Your Lane Roadmaps & Advising 
Let's chart your one-page plan for next-level goals and opportunities

👉MichelleBGriffin.com/RESULTS

ABOUT ME
With 20+ years in branding, PR & executive leadership, I’ve helped Fortune 500s, startups and global thought leaders sharpen their message, elevate visibility & grow their businesses.

• TEDxFSU Speaker, April 2025
• Forbes, Entrepreneur, Inc. & Authority Featured 
• 2x Author, Position Yourself & The LinkedIn® Branding Book 
• 2x Podcast Host, Own Your Lane™ & The LinkedIn™ Branding Show
NEW: Own Your Lane™ Book publishing soon

“Live in the moment” is my mantra; find me outdoors with an ’80s playlist, meeting new people and exploring new places.

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The Battle

John Espirian

MICHELLE B GRIFFIN

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Performance ScoreJohn Espirian's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

John Espirian

MICHELLE B GRIFFIN

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Espirian's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJohn Espirian's LinkedIn Performance