DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Alex Lin

Affiliate Marketing Manager

Priority Gold

Marketing Director

American Hartford Gold

• Daily management of the full end-to-end program for affiliate marketing, including prospecting, recruitment, evaluation, outreach, negotiations, relationship building, optimization, and reporting.
• Develop and grow strategic affiliate partners, while scaling the program, with an emphasis and priority on quality publishers and highly engaged influencers and email affiliates.
• Grow the numbers of social influencer partnerships by 60% and the revenue of social influencer marketing by 30% for the first year. 
• Develop monthly communications for the affiliate network and develop close relationships with top partners by having webinars and attending trade shows. 
• Develop and execute incentive programs, commission structures and promotions.
• Collaborate with brand marketing, public relations, merchandising, product owners, finance, and design teams to execute partner messaging, creative assets, and integrations.
• Purchase and negotiate pricing for various media, including email, banner and Web pop-up advertisements. 
• Perform analysis on tactic health and identifies trends impacting KPIs. Responds quickly to highlight key discrepancies to leadership and presents actionable recommendations to leadership and key stakeholders.
•Analyze ROI for each publishers and influencers, maintain ROAS and negotiate commissions for the ongoing deals and projects.

Delta Tours & Travels

• Coordinate and manage events that target specific audiences to drive business growth and brand resonance within key markets. 
• Entrusted with managing the Marketing Department budget, overseeing all marketing activities on Google Analytics to ensure  profitability and efficiency. 
• Liaise with the suppliers, investors and sponsors to develop and direct the company’s marketing and public relations campaigns. 
• Establish strategic affiliate marketing goals with media representatives and partners, such as influencers, Groupon, and Travelzoo to  secure promotion and advertisement. 
• Manage company platforms and communication channels, including the official websites, email blasting content, and social media.

Product Marketing Specialist

• Gather data on campaign success, often through collecting audience feedback
• Create detailed and visually appealing graphs and present them to business decision-makers
• Assist with the setup, facilitation and completion of marketing events
• Oversee the design and graphics of marketing materials
• Conduct market research to better understand the marketing needs of the organization and its target audience

Product Marketing Associate

Trine University

•	Establish and foster productive relationships with current and prospective students. Successfully enhance the recruitment and enrollment target rates in a year.
•	Build the value proposition, messaging, competitive differentiation, and develop a recruiting strategy to promote Trine University’s undergraduate and graduate program internationally.

Marketing Assistant

Alex is an experienced Marketing professional with an Finance and Management background from Trine University MBA program. Her expertise includes: affiliates and partnerships strategic and financial planning, product marketing, project management, and Scrum master certified. She has experience in E-commerce, Entertainment and Real Estate industries.

taplio

The Battle

John Hesch

Alex Lin

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