DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Certified Professional Career Coach and Personal Branding Specialist, expert in training job seekers on how to develop high impact resumes and LinkedIn profiles that significantly increase interviews and job offers

Advise Your Career

Breaking into the job market can be tough. Are you struggling to stand out? I'm here to help.

I spent 18+ years at a Fortune 1 company, only to find myself unemployed. Frustrated with the career services I received, I took matters into my own hands.

Now, I'm a career coach, working with motivated professionals like you to:
- Create stellar resumes
- Craft a memorable personal brand
- Nail that interview

In just seven years, I've written over 2K resumes and freelanced for three major resume sites. In addition, I have conducted 1K interview preparation session with clients.

Here's what I bring to the table:
💥 Personal Branding Strategy
💥 Career Coaching
💥 Resume Writing / Best Practices
💥 LinkedIn Optimization
💥 Interview Preparation
💥 Executive Bios

Ready to land your dream job? Let's chat!
Get in touch for a free consultation to kick-start your career today.

Career Coach 

Advise Your Biz 

Ever wonder how Walmart and Sam's Club keep their shelves stocked? 🤔

I'm the behind-the-scenes guru! 🧙‍♂️
Working closely with suppliers, I master:
✅ Retail Link
✅ Item setup
✅ Forecasts
✅ Order maintenance
✅ Demand planning
✅ Global cross-functional team collaboration

Real impact?
I streamline processes, making sure you find what you need on your next shopping trip. 🛒

Looking to optimize your supplier processes? 📈
Let's chat! Drop a comment or send me a message. 📩

Retail Consultant

The Northwest Group, LLC

Unlocking the secrets behind Entertainment and Sports' License item success at Walmart and Sam's.
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As a seasoned analyst, I singlehandedly
- Boosted sales through precision analysis and forecasting
- Issued game-changing reports for the VP of Sales

My secret sauce:
- Crafting budgets and wise inventory flows
- Spearheading special projects
- Collaborating with buying teams for optimal replenishment

Curious how my expertise can transform your sales performance? Let's chat & elevate your business success! 🚀

Senior Sales/Replenishment Analyst 

Welspun Group

Unlock the secrets behind $300M in sales 📈

At Welspun, I cracked the code on 250+ items for Walmart and Sam's Bath Sheet and Towel business.⚡

What did I do? 🧐
- Sales analytics and item forecasting 📊
- Provided all-star support to VP of Sales 🌟
- Prepared budgets, forecasts, and reports 📚
- Communicated with factories and led special projects 🏭
- Facilitated support meetings with Walmart and Sam's 🤝
- Worked hand-in-hand with replenishment managers 🚚

The result? 💥
In-depth item analysis for Welspun programs by size, color, and brand. 🔎

Senior Sales Analyst 

Walmart

🞕Unlocking the secret to managing a $4.5B business at Fortune 1! 👀

At the world's largest retailer, I helped transform Home Decor and the Fabrics & Crafts areas. How? By:

➡️ Recruiting and developing a star planning team within Merchandising
➡️ Nurturing eight direct reports with the right infrastructure
➡️ Engaging with cross-functional stakeholders to drive growth initiatives across competitive categories.

But there's more:

🏆 Empowering them to handle daily and recurring responsibilities
🏆 Guiding them to manage the portfolio to plan

Planning Director-Home Division

As the founder of Advise Your Career, I specialize in empowering professionals to land their dream roles. With over 18 years of experience at a Fortune 1 company and extensive expertise in personal branding, resume writing, and interview preparation, I’ve helped thousands of clients achieve their career goals.

𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:

🎯Authored 2,000+ resumes and conducted over 1,000 interview prep sessions.
🎯Certified Professional Career Coach (CPCC), Certified Professional Resume Writer (CPRW), and licensed CPA."

𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧:
I craft compelling career narratives that showcase your unique value to employers. My mission is to provide you with the tools, confidence, and strategies needed to excel in today’s competitive job market. Let's work together to unlock your full career potential.

taplio

The Battle

John Hesch

Andrew Watkins, CPCC, CPRW, CPA

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