DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Perficient

As a seasoned Lead Software Developer, I specialize in orchestrating innovative solutions within the dynamic realm of insurance technology. Currently leading a talented team, I am dedicated to shaping and advancing our automation framework to elevate efficiency and performance.

Key Responsibilities:
- Team Leadership: Guiding a high-performing team of developers in the creation and maintenance of robust automation frameworks tailored to the intricacies of the insurance sector.
  
- Innovative Automation: Spearheading the design and implementation of cutting-edge automation solutions, optimizing processes, and mitigating risks in the insurance domain.

- Strategic Framework Development: Crafting and evolving automation frameworks to align seamlessly with the unique challenges of the insurance industry, ensuring scalability and sustainability.

- Collaborative Problem-Solving: Fostering a collaborative environment for cross-functional collaboration, enabling the development of effective and scalable automation solutions.

Lead Software Developer

Tata Consultancy Services

Quality team leader with a solid background in digital transformation and cloud migration projects. My responsibilities encompass quality control strategies, technical assessment, risk management, security, and compliance, along with guiding the team towards achieving success. Key skills: Quality Control, Technical Assessment, Risk Management, Information Security, and Team Leadership.

Team Leader

Accenture

While serving as a Digital Business Integration Consultant at Accenture, I focused on leading the integration of digital solutions within corporate environments. My primary responsibilities included implementing agile methodologies to streamline business processes and developing and deploying robotic automation solutions. This entailed crafting automation strategies, designing workflows, and overseeing bot implementations. My key skills encompass Agile Methodologies, Robotic Automation, Digital Strategy, and Solution Integration.

Digital Business Integration Consultant Agile and Robotics

As a Robotics Development Analyst, my focus was on creating highly effective digital architectures and solutions while seamlessly integrating complex systems. My primary responsibilities involved designing robust automation architectures, developing customized solutions, and integrating intricate systems. This included programming bots for automating repetitive tasks and collaborating with multidisciplinary teams to ensure the smooth integration of solutions into business environments. My key skills include Architecture Development, System Integration, Bot Programming, and Customized Digital Solutions.

Robotics Development Analyst

Inmetrics SA

Engaged in the automation of TV Globo's Financial Systems, currently designing and implementing a Framework that manages the execution of automated tests.
Tools used:

SilkTest Workbench
HP Quality Center
Visual Studio (CodedUI)
SQL Server

Systems Development and Automation Analyst

Managed, planned, and executed Software Testing - functional, systems, regression, and user acceptance testing;
Collaborated with other teams during test preparation and execution activities;
Investigated, documented, tracked, and retested application defects (HP Quality Center Tool / Team Foundation Server);
Produced clear and concise reports throughout the project lifecycle;
Identified opportunities for future test automation or process improvement;
Provided consulting to clients regarding user and system needs - such as TV GLOBO.

Software Test Analyst

Execution of functional tests and activities related to software testing, along with the necessary documentation for test control and management

Software Quality Tester

I am a Solutions Architect specialized in automation, robotics, integration, and digital transformation, with a solid 10-year experience in the field. Throughout my career, I have played a pivotal role in designing and implementing innovative solutions that drive operational efficiency and enhance organizations' competitiveness. My skills encompass a wide range of technologies and strategies, and I am passionate about leading teams in tackling complex challenges and delivering exceptional results.

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John Hesch

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