DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

I lead ReputationDefender, part of Gen Digital, where our mission is simple and bold. We help high profile leaders take control of their digital presence and protect their privacy.

As Managing Director, I am responsible for everything that drives success. That includes product development, marketing, go to market strategy, and overall business performance. I built my career leading global teams through turnarounds and growth, and I believe reputation is now one of the most valuable assets any leader owns.

Our clients include executives, board members, entrepreneurs, family offices, and public figures who operate under constant visibility. They come to us when the margin for error is zero. Every engagement is managed by a dedicated privacy expert supported by advanced technology and guided by a strict ethical code.

ReputationDefender is trusted by the FBI and Fortune 500 leaders and is part of one of the largest cybersecurity companies in the world. We combine human judgment with technical precision to solve complex reputation and privacy challenges with discretion and accountability.

If you are a leader navigating public visibility or preparing for your next stage of growth, connect with me to discuss strategy or schedule a confidential reputation assessment.

Chad Angle

Most people are easing into a long holiday week.
Not the Reputation Defender by Norton team.

We had high-end clients in the office today and the crew showed up sharp, focused, and ready. Reputations don’t take holidays and neither do the people who protect them.

This is the culture I’m proud of at Gen. A team that shows up well and does the work that keeps our clients confident no matter the week on the calendar.

#ReputationDefender #GenDigital #TeamCulture #Leadership #ClientExperience #ReputationManagement

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Reputation Defender by Norton

Managing Director at ReputationDefender | GTM & Revenue Transformation Leader | Executive Privacy & Digital Risk Expert

As the graduation photos came in from the Federal Bureau of Investigation (FBI) Citizens Academy, I found myself grateful for the chance to learn from the people who protect and serve our community every day.

This program gives you a true look at how federal teams operate behind the scenes. The people. The mission. The weight they carry every single day. It was humbling to hear directly from the men and women who serve our communities, and it left me with a deeper respect for the work they do and the risks they take.

I am grateful for the instructors who opened the doors, the volunteers who made the program possible, FBI Citizens Academy, FBI Phoenix Citizens Academy Alumni Association, and the classmates who turned it into a meaningful experience.

Serving. Connecting. Empowering.
It is more than a tagline when you see it up close.

#FBI #CommunityEngagement #PublicSafety

Federal Bureau of Investigation (FBI)

FBI Citizens Academy

FBI Phoenix Citizens Academy Alumni Association

The Warner Bros. Discovery bidding process shows where the market is headed.

The next five years in streaming will be shaped by two forces.
Scale and the ability to operationalize IP at a global level.

The companies with distribution engines that can absorb massive libraries will win. The companies that rely only on content will feel the squeeze.

What stands out to me is how differently each bidder benefits.
📺 Netflix gains an immediate expansion of its catalog and more data to fuel personalization.
🎬 Paramount lifts the top end of its library with premium content that strengthens its overall quality.
🌐 Comcast closes the scale gap and builds a more defensible long term position through distribution and reach.

This is less about who wins the deal and more about who can turn a giant library into a revenue machine. That is where the real advantage lives.

#Streaming #MediaStrategy #DigitalTransformation #MergersAndAcquisitions #Leadership #ExecutiveInsights #ContentEconomy

Open article: Exclusive | White House officials have raised antitrust concerns over Netflix’s bid for Warner Bros. Discovery: sources by nypost.com

Exclusive | White House officials have raised antitrust concerns over Netflix’s bid for Warner Bros. Discovery: sources

I have seen leaders lose control of their story, not because of what happened, but because of how they reacted.

Calm is not silence. It is control.
And in leadership, composure can be the difference between a crisis and recovery.

Read my latest article: The Power of Calm Leadership

Why keeping your cool is not only emotional intelligence but also reputation management at the highest level The call came five minutes after the vide

The Power of Calm Leadership

I’ve been using NortonNeo for the past few months, and it genuinely changes how you move across the web. The setup is clean, the features are intuitive, and the privacy layer is built the way it should be.

Most people don’t realize how much data exhaust they leave behind every time they search, shop, or even skim headlines. That trail is gold for marketers, algorithm trainers, and bad actors.

Neo flips that dynamic.

It removes the clutter, protects your data, and gives you a cleaner, more private experience without slowing you down.

If you live online the way I do, this is worth a look.
Welcome to a more private web.

#privacy #cybersecurity #ai #digitaltrust #gen

Norton Neo just entered the chat. 💬 It’s the first AI companion browser built to understand how you browse, what you need and where you’re headed. It clears the noise, blocks the ads and protects your data.​

Welcome to a more private web. Download Neo now at https://bit.ly/NeoLaunch

Gen’s predictions for 2025 didn’t just come true. They accelerated. Deepfakes became indistinguishable. Long-abandoned logins were chained together as attack vectors. Financial theft bypassed passwords entirely. And AI began shaping relationships, decisions and emotional behavior before society was ready for it.

At Reputation Defender by Norton, we saw the personal side of this shift. Sextortion driven by real home imagery. Hyper-personalized scams referencing travel, purchases and conversations. Executives impersonated through AI voice and video. Families blindsided by deepfake financial fraud. The threat is no longer technical. It is human.

This is the part that should make every leader pay attention. Cybercrime is no longer about breaking into systems. It is about breaking into people.

2026 requires a different mindset. Identity protection, reputational security and proactive digital hygiene are no longer optional. They are becoming frontline defenses for individuals, families and institutions that cannot afford a single moment of compromised trust.

Strong work from the Gen teams driving this forward. The next chapter is building the instincts and tools people need to stay ahead of an adversary that is evolving faster than ever.

#DigitalIdentity #ReputationSecurity #AIThreats #CyberRisk #DeepfakeFraud #ExecutiveSecurity #FinancialFraud
#FutureOfSecurity

Last year, we said 2025 would be a turning point in cybersecurity. We were right, but the reality came faster than anyone expected.​
✅ AI blurred the line between real and fake.​
✅ Scams felt personal.​
✅  Forgotten accounts became attackers’ favorite new toys.​
✅  Financial fraud hit a whole new level.​

We just dropped a full recap of what really unfolded, and it’s the
perfect setup for what’s coming next.​ 🔍 Read the “2025 Predictions Look Back”​ https://lnkd.in/gm7W4pfB And watch this space … our 2026 predictions are coming soon.​🔮

2025 Predictions vs. Reality

Honoring Those Who Serve and Continue to Lead

Every Veterans Day I’m reminded that service does not end when the uniform comes off. The same values that define our veterans such as discipline, teamwork, and courage under pressure are the same ones that drive great leadership in business and life.

To all who have served and continue to protect the freedoms we build our lives and companies upon, thank you. Your example makes us better leaders, neighbors, and citizens.

#VeteransDay #Leadership #Service #Respect

The chart doesn’t lie. Phishing is still one of the fastest ways to lose your identity, your money, or your reputation. The gap in performance here is hard to ignore.

Proud of the Gen teams building protection that shows up when it matters most.

 #TeamGen

Managing Director at ReputationDefender | Executive Privacy and Reputation Expert | Revenue and Operations Leader

Phishing and scams are now a constant part of everyday life. Last year alone, we blocked roughly 82 million phishing attempts. Every one of those attempts was designed to exploit our customers' trust, emotions, or urgency.

Protecting people from this kind of deception is at the heart of how our Gen Lab builds our threat detection platform and our products. Phishing is one of the most common and damaging threats our customers face, which is why we focus so heavily on proactively stopping them.

We are proud to share that AV-Comparatives has ranked both Norton and Avast as the top performers in their latest Phishing Comparative Test. This recognition reflects our ongoing commitment to keeping people safe, informed, and protected.

See the full results here: https://lnkd.in/gCB-_SV2

Anti Phisiing COmparatives

Managing Your Reputation in a Digital World

Even the most confident executives face a growing challenge today: managing their online reputation.

It’s no longer just about bad reviews or negative articles.
It’s about controlling your digital narrative before someone else does.

The biggest obstacle?
Speed and volume.
One post, one misstep, can spiral in minutes.

The next challenge is balance.
How much transparency builds trust, and how much privacy keeps you safe?

And then there’s complexity.
Multiple platforms, blurred policies, and constant legal noise make reputation management feel like a full-time job.

So how do you stay ahead?

✅ Proactive monitoring — Track your digital footprint before others do.
✅ Strategic content — Publish credible, consistent material that reinforces your brand.
✅ Fast response — Address issues immediately and lead with transparency.

And when in doubt, get help.
Reputation management is no longer a side project. It’s a strategic investment in leadership and trust.

Protecting your reputation isn’t about damage control.
It’s about building resilience that supports your credibility, career, and legacy.

What’s your take?
How are you protecting your digital footprint today?

#ReputationManagement #Leadership #DigitalTrust #CrisisManagement

The New Role of PR

Public relations used to be about headlines.
Today, it’s about Google results.

A statement may last 24 hours in the news, but it can live for years online.
That means PR and SEO teams need to work side by side.

PR drives the message.
Search determines what survives.

Modern reputation work blends storytelling with search strategy.
Visibility is the new front page.

#PR #ReputationManagement #DigitalTrust

What Crisis Work Teaches About Leadership

When a client is in crisis, emotions run high, facts blur, and time shrinks.

In those moments, leadership isn’t about having every answer. It’s about asking the right question first: “What outcome are we protecting?”

The best leaders simplify. They calm the noise, clarify purpose, and move fast on what matters most.

It’s never comfortable, but crisis work has a way of revealing who can truly lead under pressure.

#Leadership #CrisisManagement #DecisionMaking

Cybersecurity Protects Systems. Privacy Protects People.

Boards love to talk about firewalls, audits, and encryption. Those are vital. But none of them stop a criminal from impersonating an executive’s spouse online.

Technical defense keeps companies safe. Personal defense keeps leadership credible. Both are required.

The next phase of security is human-centric. Teach executives, families, and staff how exposure happens, and you reduce both cyber and reputation risk at once.

#Cybersecurity #ExecutiveProtection #Privacy

🌿 The best privacy strategy sometimes starts with airplane mode.

Reputation is not built only in boardrooms. It is built in the quiet spaces where you reset.

Time with family. Time offline. Time to think.

Digital safety begins with mental clarity.

💬 Protect your data. Protect your peace.

Goldman Sachs’s M&A Run: Market Signal or Market Mirage?

📈 Goldman is putting up numbers we have not seen in more than two decades. Thirty four percent of global deal volume in a single year. More than one hundred million dollars in advisory fees. Record share across the largest transactions in the world.

But here is the real question the industry is debating.

Is this a healthy rebound in corporate confidence, or a period of consolidation that only the largest institutions can access?

On one hand, stabilizing rates, pent up private equity capital, and boardroom pressure for growth are finally pushing big deals off the sidelines. That flow naturally favors a global advisory house with deep relationships. 🏦

On the other hand, if the market relies on a small group of banks to set the pace, the mid market and emerging growth segments may not feel the lift until much later in the cycle. 📉

What Goldman is proving is simple. In uncertain environments, trust, scale, and cross border coverage win the first wave of activity. Everyone else waits for the downstream lift.

The bigger question is what this sets up for 2025 and 2026. If mega cap M&A is the opening act, we could be heading into a very different deal environment than the one we have lived in since 2022. 🔍

How are you reading this surge? Early cycle strength or a top heavy rebound?

#MergersAndAcquisitions #Finance #InvestmentBanking #CorporateStrategy #DealFlow #WallStreet #CapitalMarkets #PrivateEquity

goldmansachs.com

IPOs & M&A

Goldman Sachs

The biggest threat from AI isn’t deepfakes. It’s deep belief.

People will believe what looks convincing long before they verify what’s true.
That’s why misinformation spreads faster than facts.

AI isn’t the enemy. Indifference is.
If you lead in the digital era, your reputation depends on how fast you can correct false narratives before they harden into “truth.”

💭 Your name will travel faster than your explanation. Stay ahead of it.

Lies move at the speed of a click. Truth takes the stairs.

I’ve watched smart, credible people lose control of their story because they waited too long to respond.
In today’s world, silence reads like admission.

The solution isn’t overreacting. It’s staying ready.
Every leader should have a plan for how to respond when AI or rumor distorts their story.

🧠 The faster you clarify, the slower misinformation spreads.

Why Every Law Firm Needs a Digital Evidence Strategy

Courts move on filings. The internet moves on clicks.

Digital exhibits, archived screenshots, and metadata now carry as much weight as testimony. Yet many firms still treat them as afterthoughts.

If your litigation plan doesn’t include search visibility analysis and content archiving, you’re leaving credibility unguarded.

Reputation evidence is now case evidence. Collect it early, preserve it completely, and present it with confidence.

#LegalTech #Defamation #DigitalForensics

The New Crisis Curve

In a world that never logs off, every brand and executive lives one click away from a headline.

The question isn’t if a crisis will hit.
It’s how ready you are when it does.

The new reality?
Crises move faster than your approval chain.
What used to take a week to break now trends in an hour.

Preparation looks different today:
✅ Clear ownership for who speaks and when
✅ Pre-approved language for likely scenarios
✅ A monitoring system that sees issues before the public does

A digital crisis isn’t managed in the moment.
It’s managed in the months before it happens.

Speed builds trust.
Silence breaks it.

#CrisisManagement #Leadership #DigitalTrust #PRStrategy

Working with great CFOs pushes you to bring real data, clear business cases, and measurable impact. The best ones also do something rare: they make the complex feel simple.

This article is a perfect example of that. Natalie Derse breaks down a complicated shift in AI-driven fraud in a way that every operator, not just finance, can understand.

Her clarity on where the pressure is building and how Gen’s strategy meets that moment is worth the read for any leader navigating AI, risk, or consumer trust.

#FinanceIsFun when you have a leader who brings that level of clarity.

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CFO, Gen

Excited to share my recent conversation with Forbes reporter Megan Poinski about Gen's long-term strategy and how we’re building a broader, more resilient business for the future. 
 
At Gen, we’ve spent the past years redefining what it means to protect people online, moving from traditional AV to a full Cyber Safety platform, and now expanding into Secure Financial Wellness with the acquisition of MoneyLion. This strategy isn’t about chasing trends, it’s about meeting consumers where they are and anticipating what they’ll need next as the digital world becomes more interconnected. 
 
Disciplined capital allocation, thoughtful M&A, and a commitment to delivering value for both customers and shareholders will continue guiding our approach. 
 
Thanks to Megan for the thoughtful discussion. You can read the full conversation here: 
https://lnkd.in/gyfAJSdh

🌿 The smartest thing you can do in the age of AI is act more human.

Empathy. Judgment. Calm.
Those are the traits that algorithms cannot copy.

Every leader who forgets that ends up sounding automated long before they use AI.

💬 People remember how you made them feel, not how efficient you sounded.

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The Battle

John Hesch

Chad Angle

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Chad Angle

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