DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Christine Ashley Designs, Inc

• Conduct UX audits of client websites to enhance user experience and optimize to ensure high conversion rates
• Transform websites into branded, user-centric experiences for businesses of all sizes
• Execute full website redesigns tailored to meet the unique needs and target audiences of clients
• Lead modern, comprehensive digital rebrandings to revitalize online presence and boost audience engagement

Owner/Principal Digital & UX/UI Designer

AS Beauty Group

•   Led a Digital Creative Team of 9+ designers on all creative initiatives in the digital ecosystem for Cover FX, Bliss, Laura Geller Beauty, Julep Beauty, and Mally Beauty
•   Managed and owned the execution of all Digital and UX/UI-focused designs, mockups and wireframes including but not limited to Amazon Storefronts, brand websites, apps, landing pages, campaigns, email creative, and digital innovations
•   Interpreted data and made appropriate recommendations and design based on findings
•   Established and managed digital brand guidelines and creative output for in-house design team and outside agencies
•   Created and organized high-volume creative calendar and workflow for entire company to ensure efficient delivery of creative projects
•   Partnered with photographers and art directors for product and model photo shoots to deliver branded imagery to all digital platforms

Director of Design, Digital

Senior Digital Designer

DreamBrands

•   Built brand guidelines and messaging for the Mdrive brand
•   Developed wireframes, mockups, and final UI design for a product recommendation feature to enhance the customer experience and increase conversions, currently in development
•   Designed and constantly optimized the user experience for Mdrive’s Shopify website
•   Utilized various apps like (ex. Crazy Egg) to understand user behavior
•   Crafted over 40+ automated emails and flows to continue brand messaging, encourage
loyalty, and increase conversions.
•   Created the graphic art and package design for two new product launches

UX/UI Designer

Lenovo

•   Helped design the UI for various aspects of current and future software 
•   Using Illustrator and Photoshop, created mockups and wireframes for upcoming web and software solutions
•   Using After Effects, designed onboarding animations for new and existing software based on UX research results
•   Participated in UX research planning sessions

UX Intern

EOS Fitness

• Designed personalized programs for clients with a variety of fitness goals.
• Strong focus and specialization on clients with obesity issues, pain, mobility, and physical limitations.
• Delivered unique solutions and exercises to clients using Z-Health Performance methodology.
• Provided exceptional customer service and member satisfaction through innovative and results-oriented programming. 
• Personal mantra was that every client must leave me feeling better than they felt walking in.

Personal Trainer

Rogue Ego

• Implemented a monthly and daily social media calendar for Majerle's Sports Grill's 5 locations in Arizona.
• Created unique and exciting written and visual content daily for all locations.

Social Media Manager (Freelance)

G/O Digital

• Created, managed, and monitored 40+ Facebook, Twitter, and Google + accounts and campaigns for various small to medium sized businesses. 
• Wrote continuous engaging, relevant and entertaining content for monthly calendars
• Designed and edited photos that drove engagement and likes.
• Monitored accounts and provided customer service by responding to questions and inquiries.
• Adhered to multiple tight deadlines.
• Collaborated with various teams and levels of management.
• Provided Quality checks for team accounts, editing copy when needed.

Social Media Specialist

NBCUniversal Media, LLC

• Digitized, edited, produced and repurposed spots, placed sweetened audio, laid spots to tape, exported files and delivered to operations department using Avid Media Composer.
• Served as producer during International Press Junket for “Jurassic World”, interviewing celebrities such as Chris Pratt, Bryce Dallas Howard, and Colin Trevorrow. 
• Wrote original edits and edited existing scripts for international purposes.
• Produced roll-ins for 2014 Emmy International Live Show.
• Supported French/German live dubbing of VO initiatives for 2014 Award Show.
• Collaborated with marketing and OAP departments to tag various interstitials with sponsorships and promotions.
• Led versioning sessions with editors to prep spots for air and scheduling while running voice over sessions with international VO artists.
• Was responsible for scheduling spots to air and communicating with traffic department.
• Edited and repurposed E! News packages for delivery to mobile and air applications.

Production Assistant for E! Entertainment/Style Network International Production

E! Networks

• Key contributor to production of 2013 Golden Globe, SAG, Grammy and Academy Awards shows.
• Led live deko production during Golden Globe and Grammy Awards, creating databases and partnering directly with deko operators.
• Supported E! production team with Dior, L’Oreal and ‘Mani-Off’ field shoots, collaborating with marketing department and handling legal forms.
• Worked alongside producers, talent coordinators and wardrobe to manage talent, models and celebrity guests for all live shows and shoots.
• Prepped and pulled cue cards for Giuliana Rancic at SAG Awards.

Production Assistant for Live Events

CBS Television Distribution

• Provided administrative support for nationally syndicated daytime talk show, including heavy phones and general office functions.
• Assisted with live tapings by working with audience management and coordinating travel and guests.
• Supported producers with field production shoots while organizing tape packages and scripts.
• Researched and transcribed show footage.

Production Intern, The Jeff Probst Show

👋 I’m Christine, a Digital & UX/UI unicorn on a mission to elevate e-commerce brands with designs that truly engage shoppers. I’ve spent almost 8 years creating digital experiences that not only look pretty awesome, but give those elusive results. 

I help brands with:

→ Human-first website redesigns that sell and build customer loyalty
→ UX Audits that identify areas for quick wins and major experience snafus
→ Digital designs that streamline your brand at every touchpoint, from website and email to Amazon
→ Landing Page designs for beautiful campaigns that can engage and convert

What lights my 🔥? Bringing the human element back to online shopping. I believe in creating digital spaces where customers don't just buy – they actually connect, remember, and come back!

What sets me apart:

→ Deep focus on human experience and data-driven design decisions (I’m UX Baymard-certified too!)
→ Ability to “get” brands and deliver designs that “feel” human again
→ A no one-size-fits-all, collaborative approach - every business is unique!  

What people have said:

⭐⭐⭐⭐⭐
"I've had the pleasure of working with numerous designers throughout my career, but Christine stands out as one of the finest. Her expertise in UX design, particularly in the e-commerce sector, is unparalleled..Her deep understanding of user behavior and design principles allows her to craft solutions that not only meet but exceed client expectations…She has a unique ability to blend creativity with functionality, resulting in designs that are both visually stunning and highly effective…Working with Christine has been a true privilege, and I highly recommend her!" - Mark Perini @ ICEE Social

Some of my highlights from just this year:

→ Lead Designer for the Toys”R”Us website redesign and launch on Shopify
→ Transformed the wine shopping experience of a Chicago mainstay, Vin Chicago
→ Defined the digital branding for Laura Geller’s 2024 Holiday campaign and email marketing 

Ready to do this? If you want to work with me, reach out @

My website: www.christineashleydesigns.com
My email: christineashleydesigns@gmail.com
Or right here, on LinkedIn!

 I'm excited to hear from you!

taplio

The Battle

John Hesch

Christine Walsh

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?