DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Dee Creatives

• Founded Dee Creatives, specializing in hassle-free short-form video marketing for B2B brands.  
• Developed a streamlined 3-step process: Planning, Creating, and Editing to enhance video content effectiveness.  
• Achieved a significant increase in client engagement through high-quality, tailored video solutions.

Founder

Video strategy for coaches and consultants | Build a personal brand that converts | 5–10 book calls per month | LinkedIn + Short-form content

Most coaches post content. But nothing sticks. No leads. 
No calls. Just views. And it feels like shouting into the void.

I’ve been there too.

Hey Dee Creatives here...

Your video content Strategist for coaches, consultants, and founders who want more than just “reach.” I help you turn your expertise into short-form video content that drives trust, builds visibility, and converts into calls on LinkedIn.

Here’s the truth:
Most video content fails not because you’re lazy...
But there’s no system behind it.

That’s where I come in.

We start with strategy, not scripts.
You’re not getting a content editor.
You’re getting a lead engine.

Before we do anything, I run every client through the qualification...
a filter to see if the video will truly move the needle for you:

✅ You have a clear, transformation-based offer
✅ You've worked with at least 3 clients or have strong testimonials
✅ You're earning $8K+/month consistently
✅ Your offer is priced at $3K–$10K+
✅ You have a working DM → Call → Close system (or closer/team)

If that sounds like you, 
here’s what we build together:

⚡ 10–20 inbound leads per month
⚡ 200–500 new, targeted followers
⚡ 10–20 warm DMs or inquiries/month from your videos
⚡ 70–90% of your content is aligned with your offer
⚡ 10–20 short-form videos/month, without you editing a thing

You either record weekly (3–5x) or batch monthly (in under 2 hours).
We handle the rest—strategy, scripting, editing, posting, and optimizing.

My process isn’t for everyone.
But for the right coach with the right offer?
It works. Predictably.

If you're tired of guessing what to post...
Or you're ready to stop chasing leads and start attracting them...
DM me “VIDEO” and I’ll show you what a simple, content-led growth system looks like.

Let’s build content that brings clients.
Not just likes.

Dee Calizo

You ever watch your videos and
feel they should be doing more?

If you’re already...

- making videos
- talking on camera
- posting your thoughts
- showing up almost every week

There’s a feeling you probably 
won’t admit right now:

“My videos look okay… so why is 
no one actually reaching out?”

And it hits you at random moments...

when you’re sitting there thinking,
when you’re watching your clips,
when you’re editing late,

“Something is missing…
but I don’t know what it is.”

- It’s not your camera.
- It’s not your lighting.
- It’s not your energy.

Actually, it’s the direction.
You’re posting good edit videos…
But you're not leading people anywhere.

There’s no clear message behind them.

no story your audience can follow...
no path that turns a viewer...

into a real conversation.

And that’s why it feels heavy.
Because you’re putting effort....
and you know you’re capable...
but you don’t see the pull…

You don’t see the leads come
You don’t feel the momentum.

I used to feel 
that exact frustration
And it bothered me more. 

So...

I built something 
simple that fixed it for me
and for the people I help now.

It’s called MAP → GAP → ALIGN. 
(my content funnel framework.)

and it shows you how to:

→ find your real message
→ turn it into videos that make sense
→ and guide people straight to your inbox

If you want the full guide...
comment “SYSTEM” below 
and I’ll send it to your inbox.

Well, if you can zoom out a bit...

Your videos are not the problem.
They just need a path.

video strategist for B2B Founders and CEOs | Building you a video content system that is easy to follow | 5–10 book calls per week | content + prospecting = booked appts daily without ads.

The 3 apps I use to record all my videos.

(in 10 minutes multiple takes)

Creating videos gets easier 
when your tools stay simple.


- I don’t need fancy equipment (yet).
- I just need a simple setup to start.

So that it removes friction and overwhelm.

Here are the 3 apps
I use every single week
to batch all my video content:

1. Blackmagic Design Camera App
- Full control in one place.
- ISO, shutter, white balance, audio.
- Gives a clean, cinematic look
straight from my phone. 

..actually my favorite.

2. Teleprompter App
- Perfect for fast batch days.
- I load my script quickly,
- adjust the scroll speed,
and keep my eyes centered.

...no exhausting retakes needed.

3. Descript  or CapCut  
- This is where I polish everything.
- Remove filler words instantly.
- Clean up the audio easily.
- Add captions in minutes.
- Export for every platform.

The goal is simple...

use tools that make creating easy.
When the process feels light,
showing up becomes consistent.

And consistency builds the trust
that turns views into clients.

If you want the full workflow
I use to batch 8 short videos
and 1 long video in a day...

just tell me, I’ll break it down. 👌

No alternative text description for this image

Here’s a hot take that might sting a bit.

Your content should be non-negotiable.

Not “when you have time.”
Not “when leads slow down.”
Not “when you feel inspired.”

Content is... 

Your new rent.
Your new payroll.
Your new pipeline.

Because if you are brilliant but invisible...
The market treats you like everyone else.

Not because you are average,
but because they cannot see 
proof that you are not.

Content is not about going viral.

It is about staying remembered.
So when the problem finally hurts...
Your name is the first one they think of.

Make content non-negotiable for 90 days.

Then tell me it didn’t change your business.

Aight? 🙂

Last night, I met a content director of a founder.

Posting every day, across every platform.
Carousels, reels, long posts, even podcasts.

Views came in, followers slowly climbed up.
Revenue stayed exactly where it started.

That was when we zoomed out together.
And saw the real problem, clearly.
His content was busy, not mapped.

He treated every post like a lottery.
Instead of a single step in the journey.

That journey is your marketing funnel.
And your content should follow it.
Stage by stage, on purpose, daily.

When you map content to each stage,
you stop guessing and start guiding.

---

01. TOP OF FUNNEL

“Who are you? Why should I care?”

Here, people meet you for the first time.
They do not know your offer yet.
You are just another face online.

So your job here is simple:
make strangers silently nod and stay.

Use content like this at the top:

* Problem awareness stories from client patterns
* Relatable “this is me” confessions
* Fast bite-sized educational video breakdowns
* Light hot takes about your industry beliefs

One clear problem.
One simple point.
One tiny shift of awareness.

---

02. MIDDLE OF FUNNEL

“Can you really help someone like me?”

Now they know your name already.
They tap your profile, binge your posts.
They are deciding if you are legit.

Here, you stop shouting and start showing.
Think proof, process, and practical help.

Use content like this in the middle:

* Step by step how to break down
* Before and after client style scenarios
* Case study stories with real numbers
* Deeper carousels unpacking your method

Answer three silent questions every time:

- Is this person credible?
- Do they understand my context?
- Can I imagine this working for me?

---

03. BOTTOM OF FUNNEL

“Why you, and why should I act now?”

At this point, they believe the solution.
They just need to choose the guide.
You versus every other open tab.

Here, vague content quietly kills opportunities.
You need to clearly show the path.

Use content like this at the bottom:

* Direct invitations to audits or calls
* Simple “here is how we work” posts
* Objection handling videos with real talk
* Clear breakdowns of offer, timeline, outcomes

Show them how working together actually looks.
What happens week one, week four, beyond?

Make the next step stupidly easy.
One link, one button, one reply.

---

04. RETENTION AND LOYALTY

“Is staying with you still worth it?”

Your current clients still follow your content.
They are watching how you treat everyone.
They want proof they chose correctly today.

Keep them close with ongoing, honest content:

* Behind-the-scenes progress and updates
* Lessons from wins, and missed shots
* Celebrations of client growth and resilience
* Occasional “here is what we improved” shares

This turns clients into quiet evangelists.
They stay longer and send better referrals.

taplio

The Battle

John Hesch

Dee Calizo

Followers

Posts

Engagements

Likes

Performance ScoreDee Calizo's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

John Hesch

Dee Calizo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dee Calizo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDee Calizo's LinkedIn Performance