DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Eric Melillo

Over the last two decades, I’ve led partnerships with 250+ brands, driven $100M+ in revenue, and built systems that scale businesses.

Then in 2021, I hit a breaking point.

So I walked away from the agency I built —
forced to start over from nothing.

And I had a revelation.

Financial freedom isn’t just for the lucky few.

With the right systems, anyone can turn their knowledge into income —
without wasting years figuring it out.

So I built the frameworks I wish I had.

And it changed everything.

That’s when I went all in —
proving that escaping the 9–5 isn’t just a dream, but a system anyone can follow.

Now I help solopreneurs escape the 9–5 and build profitable one-person businesses —
without wasting years guessing.

My Results:
→ $100M+ revenue across 250+ brand partnerships
→ 20+ years building revenue systems for Fortune 500s
→ 1,000+ systems, 2,000+ automations, 5,000+ AI prompts deployed
→ Helped 100s of solopreneurs replace their 9–5 with life-changing income

Solopreneur OS is launching soon — join the waitlist:
→ www.ericmelillo.com/courses/entrepreneur-os

The Modern Solopreneur (newsletter):
Every Saturday, I share 1 exclusive growth system, automation, or AI prompt you won’t find anywhere else:
→ www.ericmelillo.com/newsletter

hello@ericmelillo.com
X: @EricMelillo_

Founder & CEO

ProScale OS helps scale your business smarter with proven automation systems & 10x productivity.

Some people follow you.
Some follow your content.
Some follow what they think you can do for them.

Understand the difference.

The test is simple:

Take a brief break and:

Stop posting daily.
Stop giving tips.
Stop being "useful."

Watch who stays.

When your audience grows:

- 90% want information
- 8% want access
- 2% want you

That 2% becomes your real community.

Most audiences are built on algorithms.
Few are built on alignment.

Followers ≠ fans.
Views ≠ loyalty.
Engagement ≠ connection.

Build your audience wisely.

Quality > virality.
Depth > reach.
Trust > trends.

The people who believed in your voice before the numbers showed up?

Those are your people.
Invest everything there.

Want to grow an audience that actually converts into customers - not just scrolls past?

Comment SYSTEM and I'll send you my Content-to-Customer System.

Then go find your 2%.

(43) LinkedIn

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LinkedIn Login, Sign in | LinkedIn

Helping ambitious professionals escape the 9–5 and build profitable solo businesses using systems, automation, and AI.

Nobody warns you about the hidden cost of running a one-person business.

And it’s not burnout.

It’s overwhelm.

You’re juggling so much that you convince yourself you need the “perfect system” before you start.

And that becomes the actual problem.

Not the messy to-do list.
Not the unfinished project.
Not the workflow that feels clunky.

The problem is staying stuck in setup mode.

I see solo operators frozen by:

• “What if I choose the wrong tool?”
• “What if my system breaks?”
• “What if I can’t keep up?”

So they obsess.
They reorganize.
They watch tutorials.

Meanwhile, people with half their skill are out there executing, shipping, and getting clients.

Not because they’re more productive.

Because they actually started.

When I built my first real system, it was chaotic.

But I used it anyway.

And that messy system saved me more time than the 20 “optimized” ones I tried building before.

This is exactly why I created my Solo Ops Productivity System.

A simple, practical way to run your entire one-person business without drowning in tasks, tools, or mental clutter.

How to organize your work, build repeatable systems, automate the boring parts, and stay focused without burning out.

Hundreds of solo operators used it to finally stop overthinking and start moving.

The only real failure?

Letting overwhelm keep you from building the thing that could change your life.

90% of entrepreneurs can’t explain their offer in 1 sentence.
The other 10% print money.

Which one are you?

The distinction is simple:

An offer answers “Why should I buy from you?”
A service list answers “What do you deliver?”

Offers create demand.
Services create confusion.

Offers stay relevant for years.
Service menus change every month.

I’ve watched too many founders mistake activity for revenue.

They’ve got:
Packages.
Retainers.
Hourly rates.
A laundry list of deliverables.

But ask them their offer?

Silence.

Or worse:
“We do social media, websites, ads, editing, funnels, newsletters…”

That’s not an offer.
That’s a resume.

Remember the agencies drowning in “DM me for prices”?
Perfect work. Zero demand.

Then look at the ones scaling fast:
Clear offer. Clear outcome. Clear monetization.

Real offer example:
“We help coaches turn one idea into a 90-day content system that generates inbound leads—done with you in 3 weeks.”

That’s clarity. That’s value.
That’s something people want now.

Then the monetization plan supports it:

Q1: Interview 30 coaches to validate the pain
Q2: Build a 3-week repeatable delivery system
Q3: Launch a $997 beta with 10 clients
Q4: Package it into a $2.5k scalable program

See the difference?

The offer is the promise.
The monetization is the engine behind it.

When you nail your offer first:
✓ Sales get easier
✓ Pricing stops feeling random
✓ Positioning becomes obvious
✓ Marketing has a clear direction

When you skip the offer and jump to monetization:
❌ Every price feels “too high”
❌ Nobody knows what they’re buying
❌ You attract the wrong customers
❌ You stay stuck selling time, not outcomes

The uncomfortable truth:
Your competitors with clear offers are taking your market.

While you're perfecting deliverables,
they're perfecting results.

While you're adding more services,
they're making one irresistible offer.

Stop trying to monetize chaos.
Start with a real offer.
Then build revenue systems around it.

Offers create demand.
Monetization captures it.

Your growth depends on knowing the difference.


♻️ Repost it to your network and follow @Eric Melillo for more actionable growth insights.

90% of creators can’t explain their offer in 1 sentence.
The other 10% sell out before they ever build.
Which one are you?

The distinction is simple:

Validated offers ask “What are people already trying to buy?”
Ideas ask “What do I feel like creating?”

Validated offers solve real demand.
Ideas solve boredom.

Validated offers generate revenue fast.
Ideas generate folders full of half-finished products.

I’ve watched too many creators confuse activity with monetization.

They’re building full courses.
Writing long sales pages.
Designing modules.
Creating slides.

But ask them who wants it?

Silence.

Or worse: “People should want this. It’s valuable.”

That’s not validation.
That’s guessing with confidence.

Remember Clubhouse? Massive hype. Zero monetization clarity.
Remember Gumroad creators who pre-sell with 1 tweet? They get paid before building.

Real validated offer example:
“Help solo founders build and sell a $500 offer in 14 days — using their existing skills — without needing a website.”

That’s clarity. That’s focus.
That’s saying no to everything except the transformation.

The plan supports it:
Day 1: Identify top 3 skills → pick 1
Day 2: Create audience poll
Day 3: Collect responses & find the winning struggle
Day 4: Turn struggle → offer
Day 5: DM test it with 20 people
Day 6: Pre-sell to warm audience
Day 7–14: Deliver the product people already paid for

See the difference?

Offer validation is your path to revenue.
Offer building is just your task list.

When you validate first:
✓ Sales come before the product
✓ No wasted time
✓ Clear messaging
✓ Predictable monetization

When you skip validation and jump straight to building:
❌ You create things nobody buys
❌ Your audience stays silent
❌ You assume instead of confirm
❌ You confuse “working” with “earning”

The uncomfortable truth:
Creators who validate are taking the money while others are still perfecting their ideas.

While you’re polishing modules, they’re getting Stripe notifications.
While you’re guessing, they’re confirming.
While you’re building in silence, they’re selling with proof.

Stop creating in the dark.
Start validating in public.

Validation chooses what matters.
Building brings it to life.

Your income depends on knowing the difference.
You don’t need a big audience, just one offer that converts with the right system.

♻️ Repost to help a creator who keeps building before selling.
Follow Eric Melillo for practical offer creation + monetization systems.

The goal is no more meaningless content.

Let me explain:

I spent years posting randomly online.

Ideas nobody engaged with.
Threads nobody read.
Videos nobody watched.
Content that felt hollow.

I wasn't tired of posting. I was tired of posting stuff that didn't move the needle.

Then I started building a system that listens first.

And guess what? Sometimes I post MORE now than I ever did.

But it doesn't feel like work.

Because it matters.
Because my audience responds.
Because I know every post has a goal.

That's the difference.

Intentional content grows you.
Meaningless content drains you.

Most creators aren't trying to "go viral" forever. They just want their time online to count for something.

So if your engagement feels low, ask yourself:

Am I tired of creating?
Or am I just tired of posting without a system?

The answer changes everything.

I built my Content Growth System to show you exactly how I made that shift.

Lessons on building an audience, creating posts that resonate, and turning attention into opportunities that actually matter.

This is your chance to build content that matters.

__

Enjoy this? ♻️ Repost it to your network and follow Eric Melillo for more.

Want the complete system for turning content into revenue?

Comment SYSTEM and I'll send it to you.

Your business is not overwhelming because you are “busy.”
It is overwhelming because you do not have a system.

I learned this the hard way.

When I started as a solopreneur, every week felt chaotic:

Client work stacked.
Content scattered.
Follow-ups forgotten.

It was not a workload problem.
It was a system problem.

So I built a simple Weekly Execution System.
(20 minutes to set up. Saves hours every week.)


List your priorities for the week
Split into three buckets: Money, Growth, Admin.

Assign each task to a day
Only what fits. No overload.

Review daily
Check off, adjust, repeat.

Chaos disappears when you have a repeatable framework.
Tasks stop slipping. Deadlines stop sneaking up.
Your week stops controlling you you control your week.

Systems do the heavy lifting.
Your brain gets free.
And your business finally feels manageable.

It takes 20 minutes to set up.
It saves hours every single week.

Focus, clarity, and consistency win more than hustle ever will.

Read this doc 👇

♻️ Repost it to your network and follow @Eric Melillo for more.

Want the complete system for turning content into revenue?

Comment SYSTEM and I'll send it to you.

SYSTEM

Most founders think monetization comes after everything is perfect.

They add more services, tweak features, and hope people buy.

Here’s what actually works:

Start with one clear offer.
Test it.
Get paying customers.
Refine based on real feedback.

Your revenue doesn’t come from perfecting every detail.
It comes from clarity, value, and execution.

The businesses that scale fast?
They pick one problem, promise one outcome, and monetize it before adding anything else.

Offers don’t sell because they’re complex.
They sell because they’re understood, wanted, and irresistible.

Stop guessing what might work.
Start selling what people actually want.

This might piss some people off, but it’s the truth…

Your sales don’t suck because of your offer.
Your sales suck because you don’t have a conversion system.

Everyone talks about “posting more content.”
Almost nobody talks about building a path that turns attention into revenue.

Here’s the contrarian take:

Content doesn’t make you money.
Systems do.

I watch creators posting daily, viral even —
yet they’re broke.

Why?

Because content without a system is just noise.

Meanwhile, someone with a tiny audience and a tight conversion system closes $5K–$20K months quietly.

Not because they’re better.
Because they’re structured.

Here’s the conversion system that actually moves money:

One problem → one promise
(Clarity is the real conversion hack.)

Content that leads somewhere
(Not viral ideas — directional ideas.)

DM funnel with intent-based triggers
(Comments, saves, questions → start conversations.)

Proof engine
(Tiny wins, screenshots, progress updates, micro-testimonials.)

One clear CTA every week
(Stop offering 10 things. Sell one thing well.)

Fast follow-ups
(You’re losing sales by replying slow. Speed converts.)

This creates what I call the Conversion Loop:

Your content sparks curiosity.
Your DMs catch interest.
Your proof builds trust.
Your follow-up closes.

Simple. Predictable. Repeatable.

But here’s the part most people won’t like:

You don’t need more reach.
You need a system that converts the reach you already have.

While slow movers chase virality, you’re closing clients.
While they obsess over “visibility,” you’re building predictability.
While they create more content, you create more customers.

The market rewards clarity, not chaos.
Systems, not hope.
Execution, not endless ideas.

Stop trying to go viral.
Start building a conversion engine.

Enjoy this?

♻️ Repost it to your network and follow @Eric Melillo for more.

Want the complete system for turning content into revenue?

Comment SYSTEM and I'll send it to you.

Most people don’t need more motivation.
They need fewer moving parts.

Because chaos isn’t a personality trait.

It’s a systems problem.

When you finally build a simple structure around your day:

Your brain stops scrambling.
Your focus sharpens.
Your work stops feeling like a fire drill.

And the best part?

You get your mental clarity back.

No more guessing what to do next.
No more juggling 12 open loops.
No more ending the day wondering where the time went.

Systemizing yourself isn’t about becoming rigid.

It’s about creating just enough structure
so you can operate with calm, not panic.

If you want to get out of “overwhelm mode” and into “I actually have my life together” mode…

Read the doc 👇

If you want the free system that turns your content into customers on LinkedIn and X, comment “SYSTEM” and I’ll send it over.

It’s the exact framework that top creators used to generate 1,769 comments and convert them into revenue.

You’ll get the full breakdown here:
Content → Customers Funnel
(landing page, flow, templates, follow-up sequence, everything)

Comment SYSTEM and I’ll send it your way.

Shared from Hypefury

Feeling stuck is the worst.
But don’t tap out yet.

Just build one tiny thing today.

A clearer plan.
A small habit.
A 10-minute workflow.
A simple system.
A better way to do the same task.

Momentum doesn’t show up loud.
It starts as a quiet nudge.

I wasted years waiting for the “perfect moment.”

Perfect clarity.
Perfect routine.
Perfect energy.
Perfect timing.

None of that ever came.

You know what actually moved my life forward?

Installing a few tiny solo-ops systems that removed the chaos:

System 1: A daily execution system that keeps work moving
System 2: A content engine that runs even when I’m tired
System 3: A simple automation stack that saves 5–10 hours a week

None of these were fancy.
None required software overload.
All they did was remove friction.

And that changed everything.

Here’s what I learned:

Big goals don’t collapse from lack of motivation.
They collapse from lack of systems.

Start small.
Start messy.
Start today.

Install one system.
Then another.
Then another.

That’s how solo operators gain leverage.
That’s how your time stops leaking.
That’s how real progress compounds.

If you want to get out of the “stuck” cycle, build one system today — even a tiny one.

Systems don’t care where you start.
Only that you do.

♻️ Repost it to your network and follow Eric Melillo for more.

Nobody wants to hear this. But it's true.

Going solo is lonely.

You push yourself.

It's not about constant motivation.
Not about endless energy.
Not about never feeling stuck.

It's showing up. Energized or exhausted.

Even when no one's watching.

I've noticed a pattern with solopreneurs who actually make it:

They don't wait for external accountability.
They don't need a team to validate their work.
They don't quit when motivation fades.

They just show up.

Most people can't handle that reality.

They start strong for a few weeks.
Hit their first low-energy day.
Convince themselves they need more support.

Then they watch someone else succeed solo and think, "They're just built different."

No. They just showed up on the days you didn't.

That's the game.

Progress isn't about having a team behind you.

It's doing the work when you're exhausted.
Showing up when you're the only one who will.
Trusting yourself when there's no external push.

That's how you win solo.

Not with perfect energy. With unstoppable consistency.

So if you're building alone and some days feel impossible...

Good. That means you're still in it.

Keep going. Keep showing up.

Solo doesn't mean small.

Solo means unstoppable when you refuse to quit.

(92) Post | Feed | LinkedIn

Everyone wants growth.

Very few want the awareness.

They want 100K+ followers.
Not 1,000+ hours of studying what works.

They want viral posts.
Not the pattern recognition it demands.

They want engagement.
Not the discipline to notice what resonates.

But you must pay the price of growth, and it's awareness.

Every. Single. Day.

Here's what that actually looks like:

- Tracking what sparks real conversations, not vanity metrics
- Noticing what lands in DMs when no one's watching
- Doubling down on ideas that make people share
- Studying your data to find the patterns that matter

Not sexy. Not fast.
But necessary.

The problem? Most people fail because they don't pay attention.

They post randomly instead of strategically.
They chase volume instead of resonance.
They ignore signals instead of following them.

Awareness without action is just knowledge.

That's why I've built 3 different frameworks for:

- Content that resonates
- Audience understanding
- Pattern recognition that drives growth

Repeatable processes that make daily awareness easier.

Because when you know exactly what to watch for every day, growth stops being random.

Stop chasing everything.
Start noticing what works.

Remember:

Growth isn't about posting more.
It's about thinking better when others won't.

The price is awareness.
The system makes it payable.

Growth isn't random.

It's repeatable.

Most creators post blindly.
They pray for traction.
It rarely comes.

Here's what actually works:

+ Repurpose one idea across 3 formats.
(Thread, video, carousel - same message, different entry points.)

+ Engage before you post.
(Comments on others' content become your research and warm audience.)

+ Give people something they can use today.
(Not inspiration. Not theory. Actionable steps.)

+ Track what works, kill what doesn't.
(Double down on winners. Most creators never look at the data.)

💾 Save this. 
🔄 Reshare. 
➕ Follow

Audience

Everyone’s obsessed with “growing an audience.”

Meanwhile, the creators who grow the fastest?

They’re not obsessed with growth.

They’re obsessed with saying something real.

They post imperfect ideas.
Share half-formed thoughts.
Tell stories that feel too personal.
Hit publish when it still feels messy.

While you're sweating over the perfect hook…

Remember this:

That creator you’re comparing yourself to?

They don’t remember your last post.

That expert you’re scared of disappointing?

They’ve never once noticed your typos.

That stranger judging your content?

They watched 1.2 seconds and bounced.

We spend years trying to create for an audience that isn’t even paying attention yet.

• Polishing every sentence
• Copying “viral” formats
• Posting what we think people want

But the truth?

You don’t grow by performing.
You grow by revealing.

This isn’t discouraging.

It’s permission.

Real, practical, algorithm-proof permission.

Because once you stop trying to impress everyone, you finally:

Say what you actually believe.
Post what you’d share with a friend.
Show the parts you think aren’t “strategic.”
Become unforgettable because you’re unmistakably you.

Stop creating to fit in.
Start creating to be recognized.

Audience growth isn’t about reach.

It’s about resonance.

I only started growing when I stopped writing like a “LinkedIn creator” and started writing like myself.
That shift took me from shouting into the void… to building a community that listens.

If you want to grow an audience that actually cares, start with the thing most people avoid:

Say the thing you’ve been scared to say.

That’s the voice people follow.

What would you post today if you didn’t care about looking “on-brand”?

Post that.

♻️ Repost it to your network and follow @Eric Melillo for more.

I see this pattern everywhere.

The businesses stuck in chaos?
Still doing everything manually.

The ones scaling quietly?
Automating everything they can.

Here’s why:

The world moves too fast for manual work.
Your competitors aren’t wasting hours on repetitive tasks.
Your customers aren’t waiting for slow processes.
Your market isn’t slowing down.

So you’ve got two choices:

Keep doing things the hard way.
Or build systems that work even when you’re not.

I’ve automated dozens of workflows this year alone.

Client onboarding.
Lead qualification.
Payment reminders.
Project updates.
Internal ops.

Not because it’s trendy.

But because it frees up time, reduces errors, and keeps growth consistent.

The moment you think “I’ll automate later”
is the moment your competitors pull ahead.

Your workload isn’t standing still.
Your team’s burnout isn’t standing still.
Technology definitely isn’t standing still.

So why would your operations stay manual?

Stay efficient.
Stay automated.
Stay ahead.

That’s how modern businesses win.

The companies actually winning aren’t just “using AI.”
They’re running on AI.

Quiet, invisible systems that handle:

1) Inbound messages
Set one AI agent to scan, sort, and label every message by intent in real time.

2) Routing & triage
Auto-assign each message to the right person, based on tags, urgency, and past behavior.

3) Follow-ups
Trigger automatic reminders + retry sequences so no lead goes cold.

4) Tone-matched replies
Train an AI on your brand voice. Let it draft replies that sound like you instantly.

5) Images & voice notes
Use AI to turn text into visuals or voice replies so responses feel more human.

6) Daily KPIs
Generate a daily dashboard that shows bottlenecks, response time, and pipeline health.

The real leverage isn’t working harder, it’s building AI that works while you focus on growth.

Start small: automate one task today

Most creators launch offers nobody wants.

They spend weeks building.
They write long sales pages.
They design courses.
They hope someone buys.

Here’s a faster way:

1️⃣ Ask your audience 1 simple question
2️⃣ Collect the top struggles
3️⃣ Pre-sell an offer by solving it

Same expertise.
Completely different approach.

Old way = guess → build → hope
New way = ask → validate → sell

In 30 days, I validated 3 offers with under 5k followers.
Result?

Pre-sales

No funnels. No big launches. No wasted time.

Validated offers are unbeatable:

✅ Lower risk
✅ Higher conversions
✅ Fast revenue

Stop building in the dark.
Start testing first.
Sell what people actually want.

Random hustle doesn’t close deals. Systematic sales does.

10 steps to predictable sales:

Define your ideal customer
Map Lead → Pitch → Follow-up → Close
Script every conversation
Track conversions
Follow up consistently
Offer clear next steps
Automate reminders
Test & refine messaging
Overdeliver value
Delegate repetitive tasks

Most people think sales means:

Discounting more.
Pitching harder.
Adding more bonuses.
Chasing more leads.

That’s old thinking.

Modern sales works differently.

It’s not about pushing harder.
It’s about building a system that guides people to say yes naturally.

Here’s what I learned:

Clarify the offer so there’s no doubt what it does.

Remove every tiny objection before they even ask.

Make the path to buy so simple, they don’t have to think.

Follow up quickly and intentionally — timing matters more than persuasion.

Proof matters: show results, not promises.

Do this, and the numbers speak for themselves:

Higher conversion rates

Faster sales cycles

Less “selling” anxiety

Predictable revenue

Sales isn’t about working harder.
It’s about designing the system that makes buying effortless.

Stop trying to push.
Start building the path.

Your prospects will take it.

Solopreneurship is exhausting.

• You are your own boss
• You are your own strategist
• You are your own salesperson and closer
• You are your own marketer with no backup
• You are your own operator and problem solver

But it’s still 100x better than building someone else's dream.

taplio

The Battle

John Hesch

Eric Melillo

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Performance ScoreEric Melillo's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

John Hesch

Eric Melillo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Melillo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEric Melillo's LinkedIn Performance