DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Ring-0 Networks

Marketing and commercial advisory. Technical sales supporting.

Advisor

Yes 2 AI

AI and Cybersecurity product expert with a proven track record of leading teams from conceptual product ideation to commercialization and exit earn-out multipliers.

Chief Product Officer

Valonni Corretora de Planos de saúde e Seguros

• Led product development and market launch, achieving a 4x revenue increase in four years.
• Directed cross-functional teams and integrated CRM to enhance pre-sales and post-sales operations.
• Developed a strategic product roadmap with new products including credit card lines, insurances, and health care plans, aligning product vision with business goals.
• Orchestrated the strategic design and execution of new acquisition channel strategies, utilizing A/B testing and customer journey mapping supported by advanced data analysis (Google Analytics), achieving a 70% boost in sales.

Head of Products and Founder

CUJO AI

• Spearheaded the firmware team as Product Manager, launching CUJO AI SaaS smart firewall and its mobile app across 20 million devices, resulting in a 100% revenue increase over three years.
• Implemented Agile methodologies (Scrum), delivering 40% more using process optimization and performance metrics.
• Achieved 100% automation with QA engineering in firmware releases through iterative testing and development (Jira, Confluence, Trello), ensuring compliance with user story acceptance criteria.
• Managed the product lifecycle, including MVP development of the Parental Controls feature, resulting in a 30% increase in user acquisition and a 40% reduction in time to market.

Senior Product Manager

THINC.

• Led IoT department, launching an enterprise software and mobile app for real-time telemetry of 100 million refrigerators for the B2B market (Coca-Cola), achieving over 20% cost savings.
• Directed product development lifecycle of mobile app and web system enterprise with user-centric design, increasing annual revenue from 10% to 35% over five years.
• Utilized data analysis and insights (SQL, Excel, Python) to boost operational efficiency by 80%, reducing downtime from 30 minutes to 5 minutes, enabling rapid issue resolution.

• Engineered a cost-reduction algorithm/product for fleet fuel management, reducing fuel costs by 45% and saving clients $10M, resulting in an 80% revenue surge over five years.
• Directed and mentored teams in agile software development sprints, enhancing product quality and performance.Demonstrated strengths in team leadership, agile methodology, and stakeholder relations.
• Applied expertise in coding, algorithms, machine learning, and data engineering, implementing a telemetry strategy based on user research to boost stakeholder engagement

Lead Product Manager

• Cultivated strong client relationships through targeted user research, successfully attracting two new clients and boosting revenue by 30% compared to the previous year. Demonstrated expertise in client relationship management, user research, and revenue growth for RM Telecom. 
• Ensured stakeholder satisfaction by providing consistent updates, clearly defining project scope, objectives, and resources. Showcased strengths in stakeholder communication, project management, and resource allocation.

Project Manager

Internship Trainee

Chief Product Officer Yes2 AI

Driving the product lifecycle of AI innovation at Yes 2 AI, my focus is on transforming conceptual products into market-leading solutions. This journey is underscored by my recent support role at Ring-0 Networks a cybersecurity startup, where I advise on commercial and marketing strategies, enhancing technical sales processes.

With a proven track record in leading teams from product concept to market realization, I excel in aligning AI initiatives with business objectives. We harness generative and responsible AI to deliver measurable outcomes, scaling AI-based products that exceed market and customer expectations while unlocking growth opportunities.

taplio

The Battle

John Hesch

Isabela Valonni

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