DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

•	Manager of Media Operations (TV, Digital, and Podcast Media) for Ideal Living, a direct-to-consumer multichannel marketer that develops and markets innovative health and wellness products through such brands as AirDoctor, AquaTru, AromaTru, BeFlexible, Better Bladder, Miracle Blade, Grown American Superfood, Ideal Prostate, WalkFit, RotoRazer, Prosvent, Superthotics,  and Paint Zoom.

•	TV, web, and podcast media response data attribution, English/Hispanic campaign performance analysis for eight partner ad agencies and Ideal Living internal buying team. 

•	Operations management for ad agencies, in-house marketing teams, telemarketing data providers and dub houses.

•	On-going in-depth and ad hoc data analysis of numerous product campaigns for marketing, finance and senior management.

Manager - Media Operations, TV, Digital, and Podcast Media

Contract Work Temporarily

Marketing:  Account Service, Research, Media Analysis

Hawthorne

•	Provided research and analysis of consumer types, product categories and media trends (using Kantar, Simmons, Nielsen, Power BI, Excel pivot tables and formulas, general web research, and outside research firms) to inform campaign insights for Account, Creative and Media Teams. 

•	Developed marketing recommendations for a broad range of clients and new business opportunities, providing insightful data-driven guidelines for creative briefs and media plans.

•	Worked with client, agency management, and cross-functional teams to identify actionable consumer insights to drive brand strategy, compelling creative and optimal campaign performance.  Wrote case studies on all agency clients, showcasing agency success stories.  

•	Wrote timely business intelligence POVs and in-depth whitepapers on key advertising and media topics. 

•	SELECTED CLIENTS:  3M, Angie’s List, Black & Decker, Chewy.com, Children’s Hospital of Los Angeles, Credit One Bank, CreditRepair.com, Equifax Credit Reporting, Gerber Life Insurance, Hamilton Beach, HomeAdvisor, ItsJustLunch.com, J.G. Wentworth, Kreg Tool, Pella Windows and Doors, Penn Foster Online Career Colleges, thredUP.com, Varidesk, WellCare, Western Digital/SanDisk and Zulily.

Market Research – Marketing/Media Analyst 

Havas Edge

•	Worked with a team to create a Strategic Planning Department for the agency, developing it into an essential hub of strategic direction. 

•	Managed research and planning projects, including creative briefs, competitor assessments, customer segmentation and targeting, product positioning, key messaging and offer builds for existing clients and new business pitches.

•	Worked with client, agency management, and cross-functional teams to identify consumer insights to drive brand strategy, resonating creative and optimal campaign performance.  

•	SELECTED CLIENTS:  Lifelock Identity Theft Protection, ICON Health and Fitness, Cancer Treatment Centers of America, Bosley Hair Replacement, Humane Society of the United States, Belviq Weight Management, St. Jude Children’s Hospital, USO, John Frieda Hair Care, The Hartford Life and Auto Insurance.

MARKETING ANALYST - STRATEGIC PLANNER

Integrated Media Solutions (MDC Partners)

•	Provided quantitative and qualitative media performance analytics for brand response advertising clients.

•	Created profiling reports and POVs on categories, companies, products and target consumer demos.

•	Provided writing and editing for new business pitches, Request-For-Proposal responses, agency and client websites.

•	SELECTED CLIENTS:  Westwood Colleges, Cancer Treatment Centers of America, Liberty Medical, ChildFund International, Hair Club, TempurPedic.

MARKET RESEARCH, MEDIA DATA ANALYST

Marketing professional offering extensive multi-category experience in growing and protecting brand performance through brand-response strategies for ad agencies, client companies, and new business pitches.

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John Hesch

Kurt Werderman

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