DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

VueData

Responsible for handling complete recruitment life cycle for Direct Clients in the US. Develop action plans/recruiting strategies to identify qualified candidates through various job portals and networking websites

Business Development Executive And IT Recruiter

Working in Vuedata from the last 5 years as a Senior Sales Representative, Outbound and Inbound Sales, Chat process

Senior Sales Representative

NDTCCS

Experienced NDT Inspector: Demonstrated proficiency and expertise in non-destructive testing, applying the best of my knowledge to ensure thorough and accurate inspections.

Detail-Oriented Professional: Known for meticulous attention to detail in conducting inspections, contributing to the reliability and precision of results.

Continuous Learning and Adaptability: Committed to staying abreast of industry advancements, showcasing a dedication to ongoing learning and adaptability in the dynamic field of non-destructive testing.

NDT Inspector

Mispah Pipeline Inspection Services LLC

Productive NDT Inspector: Demonstrated exceptional productivity as an NDT inspector, consistently exceeding expectations and delivering high-quality results.

Client Impression: Garnered positive feedback from clients due to a strong commitment to quality, showcasing an ability to meet and exceed client expectations in the field of non-destructive testing.

Astar Testing & Inspection

Senior NDT Inspector Leadership: Led a dedicated team of four members at Sea Hub Inspection Services in the critical environment of Kudankulam Nuclear Power Plant, showcasing strong leadership and commitment.

Specialized Expertise in Nuclear Inspection: Brought extensive expertise in non-destructive testing specifically tailored for nuclear facilities, ensuring the highest standards of safety, precision, and regulatory compliance.

Senior NDT Inspector

International Inspection Inc.

Passionate NDT Inspector: Demonstrated a strong passion for non-destructive testing during tenure at Intertek Inspec Company, bringing a positive and enthusiastic approach to the role.

Positive Attitude: Infused a positive and upbeat demeanor into the workplace, fostering a constructive and engaging work environment among colleagues and team members.

Quality-Driven Work Ethic: Committed to maintaining high-quality standards in NDT inspections, ensuring precision and accuracy in every aspect of the testing process.

Team Collaboration: Collaborative team player with a proactive mindset, contributing to a harmonious and motivated work atmosphere while consistently achieving project objectives.

Larsen & Toubro

Experienced Non-Destructive Engineer: Demonstrated expertise gained during a successful tenure at L&T from 2008 to 2011, specializing in the application of non-destructive testing techniques.

Quality Assurance Focus: Proven track record in ensuring the integrity and quality of materials and structures through meticulous non-destructive testing processes.

Cross-Functional Collaboration: Adept at working collaboratively within diverse teams, emphasizing effective communication and contributing to a culture of safety and quality assurance.

Analytical Proficiency: Skilled in analyzing and interpreting test results, with a commitment to delivering accurate and comprehensive reports, showcasing a strong foundation in non-destructive testing methodologies.

Nondestructive Testing Engineer

Embarked on my career as an NDT Engineer at L&T Hazira in Surat, securing certifications from ASNT and BARC as a skilled Radiographer. Drove success in Abu Dhabi at Intertek Inspec, under Lamprell PLC, mastering the art of managing Gamma rays Iridium-192 and Cobalt-60. Progressing to Mispah Pipeline Inspections, I continued to excel as a Radiographer.

At NDT Corrosion Control Services Co., I evolved into a versatile Multi-technician, achieving prestigious certifications in Ultrasonic Testing and Magnetic Particle Testing from BINDT. With 6 years of rich experience as an NDT Multi Technician, I actively participated in face-to-face inspections, establishing rapport with diverse clients.

Returning to India, I embraced a new challenge as a Customer Support Executive at Vuedata Technologies Pvt Ltd. Proficient in Cold Call Sales And Non-voice processes, I adeptly managed Outbound and Inbound sales calls with lots of exploration and tricks.

Key Highlights:

ASNT and BARC certified Radiographer
Proficient in Gamma rays Iridium-192 and Cobalt-60 operations
Versatile Multi-technician with BINDT certifications
6 years of hands-on experience in NDT, specializing in face-to-face client interactions
Successful track record as a Customer Support Executive with expertise in outbound and inbound sales calls.
Bringing a unique blend of technical prowess and customer-centric skills, I am poised to contribute to dynamic teams and drive excellence in any professional setting.

taplio

The Battle

John Hesch

Merwin J

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