DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Michael Weinstein

JAM Direct

Award-Winning Marketing Agency that maximizes ROI for D2C and B2B companies, as well as helps inventors launch products. We also identify, qualify and connect innovators with licensing opportunities. Launched the mitten-shaped wet wipe viral sensation called Shittens, featured on Howard Stern, Bill Maher, BuzzFeed, Huffington Post, Yahoo News, Redbook, Parents Magazine, Men's Health, and more.

CEO/Founder

Allstar Innovations

Directed all marketing and media efforts, including DRTV media, e-commerce, digital advertising, production, social media, retail support, and optimization for leading "As-Seen-On-TV" consumer products company who created and launched the Snuggie (blanket with sleeves), Topsy Turvy, Magic Mesh, Side Socket, Simply Fit Board, Clever Cutter and more!

Chief Marketing Officer

Lipenwald Inc

Launched new products and led Digital Media and eCommerce while generating millions of dollars in revenue for a Direct Response Marketing (DRTV) company that markets products through the Internet, TV, catalogs, direct mail, and retail. Products ranged from As-Seen-On-TV general merchandise to collectibles, horticulture, jewelry, and cosmetics.

Primary Systems, Inc.

Software Development Firm that provides computer programming and business consulting services to B2B and B2C technology, manufacturing and consumer product companies including Snapple, Lucent Technologies, International Paper, SanDisk, Kimberly-Clark, Avon and many more.

Veteran entrepreneur, performance-based marketing leader, professional pianist & competitive mixed martial artist.

Fractional CMO for startups to Fortune 500 companies and former Chief Marketing Officer at Allstar Products Group, responsible for marketing some of the most successful DRTV consumer products in "As Seen On TV" history including the Snuggie (Blanket with sleeves), which became a pop culture phenomenon in late 2008. Michael was also featured in the infomercial for "As Seen On TV: The American Dream”.

Michael is also responsible for taking to market, the mitten-shaped wet wipe viral sensation called Shittens, featured on Howard Stern, Bill Maher, Huffington Post, USA Today, Yahoo News, Redbook, Unilad, BuzzFeed, Parents Magazine, Men's Health, Pop Sugar, and more.

Michael holds a bachelor’s degree in Computer Science, a master's degree in Business Management, and is a frequent public speaker on topics including Invention Licensing, Direct-Response Marketing and Digital Advertising.

As a musician, Michael is a keyboardist in Blues Corruption, and has performed and recorded with members of Spyro Gyra, Meat Loaf, Mariah Carey, Blood Sweat and Tears and many others. Michael's album, entitled 30 Days, was released in 2011. 

Michael is also an accomplished mixed martial artist who holds a second degree black belt in Tae Kwon Do and is an avid student of Brazilian Jiu-Jitsu at Gracie Sports USA in Norwalk, CT under master, Marcio Stambowsky.

Award-Winning Marketing Agency that helps grow direct-to-consumer companies, as well as helps inventors launch products. We also identify, qualify and connect innovators with licensing opportunities. Launched the mitten-shaped wet wipe viral sensation called Shittens, featured on Howard Stern, Bill Maher, BuzzFeed, Huffington Post, Yahoo News, Redbook, Parents Magazine, Men's Health, and more.

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John Hesch

Michael Weinstein

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