DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Lemonade Recruiting

Lemonade Recruiting specializes in direct hire placements of mid-to-executive level candidates across verticals. For customers, what makes Lemonade Recruiting different is two things: more tactfully built searches and an industry-beating cost.

For candidates, Lemonade wants to ensure you have a premiere, respectable experience-- from timely communication to providing all the information possible for the position in question; whether it's info on salary, location, company culture, etc... and if we don't have answers, we'll find out for you. 

Lemonade as a brand is designed to be the antithesis of so many other recruiting firms-- we offer lower recruiting fees, provide better communication for all parties, and design more tactfully built candidate searches from the ground up, everytime. 

When life hands you lemons... Well, you know the saying.

Owner

•	Wrote, directed, and produced an independent feature film currently available worldwide on DVD and streaming in North America on platforms such as Tubi, Amazon, Vudu, Plex, DirecTV, and Pluto.
•	Produced and directed dozens of short films, sketches, music videos, local news stories, and long-form projects while leading all creative and production phases.
•	Led all phases of production including budgeting, scheduling, casting, pre-production design, on-set logistics, and post-production.
•	Professional Video Editor with 20+ years of experience; oversees or directly handles color grading, sound design, and final delivery of all projects.
•	Analyzed creative performance data (CTR, CPA, CVR, etc) to refine copy and optimize messaging, producing incremental improvements in campaign results.
•	Collaborated on workflows between actors, cinematographers, camera teams, and crew to improve speed and clarity on set.
•	Primary client-facing and vendor-facing contact for all phased of production across all projects.
•	Translated creative briefs and high-level concepts into detailed activation plans, schedules, and run-of-show documents for production teams.
•	Integrated Generative Ai into script development, pre-visualization, marketing, and various other production workflows; consistently using Veo, ElevenLabs, Sora, Runway, ChatGPT, Claude, and Gemini.

Creative Producer

Various Companies

Kelly Scientific (2019 - 2020)
Goetzman Group (2017 - 2018)
Total Merchant Services (2015 - 2016)

•	Navigated client relationships in highly regulated industries like clinical research, plastics, venture backed cancer research, endocrine tech, diabetes tech, and blood lab testing.
•	Delivered and executed business proposals for major entertainment clients, including Sony, Netflix, Hulu, Universal Music Group and Technicolor.
•	Managed high-stakes client relationships with a focus on clarity, collaboration, and shared objectives. Served as primary escalation handler for high-priority accounts and client issues.
•	Provided ongoing account support for 75+ merchants and internal stakeholders, resolving issues and ensuring excellent client experience.
•	Developed messaging strategies that connected with business leaders across LA and OC.

Account Management & Strategy Roles

As the Owner of Lemonade Recruiting since 2021, I specialize in direct hire placements, tactfully building searches for mid-to-executive level candidates across industries while offering cost-effective solutions. With a focus on confidentiality and transparency, I prioritize providing exceptional communication and support for both clients and candidates, ensuring seamless hiring experiences.  

With over 20 years of professional filmmaking experience and a creative production background, I bring a unique blend of storytelling and strategic thinking to my work. My expertise spans film direction, content creation, and creative strategy, with a feature film distributed globally on streaming platforms and DVD. 

This unconventional journey and blended experience has honed my ability to balance creativity and business acumen, creating impactful results across projects and industries.

taplio

The Battle

John Hesch

Thomas J. Marine

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