MBA in Entertainment, University of Southern California | Ex: Disney, JPMorganChase, KPMG, PwC

Fun fact: My LinkedIn isn't my resume. 

So don't come here looking to evaluate hiring me based on my LinkedIn. 

Or maybe you should look at my LinkedIn to realize I beautifully blend data and analytics with entertaining and educational storytelling. 

I always dreamed of being a television programmer. It never happened, so instead I live out my dream programming LinkedIn like my own TV channel. 

Over the past 5 years, I’ve logged 10,000+ hours on this platform. I’ve built a following of 100,000+ by programming my LinkedIn like my own TV channel. My content isn’t random. It’s strategic. Story-driven. Designed to drive real outcomes.

And it’s worked, generating $10M+ in deals for the companies I've worked. Read that one again. Not me, but my companies. The power of companies leveraging LinkedIn is the future of LinkedIn. 

In 2021, I launched a global  events company while working with a Mark Cuban and Ashton Kutcher startup, producing 40+ events in LA, NYC, Dubai, Paris, and London that drove millions of dollars in  revenue. I understand how to leverage LinkedIn so companies can drive real results. 

A few highlights:

-Closed a strategic partnership with CAA
-Raised $7M in funding for a Mark Cuban venture-backed startup
-Secured $4.13M in brand deals for one of the world’s top celebrities

My background spans banking (JPMorganChase), global advisory (PwC, KPMG), and a decade as CFO/COO in the luxury design world, managing 50+ people and overseeing $40M+ in ARR and $1B+ in real estate projects for icons like President Obama, George Clooney, and Cindy Crawford.

I’ve lived and worked in LA, NYC, and Dubai. I’ve built communities in tech, luxury, and now the creator economy. I’m obsessed with solving complex business problems through storytelling, partnerships, and scalable brand strategy.

Always open to meeting new and interesting people that love life, love to win, and love to make the world a better place.

John Kraski

Ben Affleck just sold an AI company to Netflix.

Yes. That Ben Affleck.

While tabloids covered his divorce from Jennifer Lopez, he was quietly building something.

In 2022, he started studying AI.

He admitted it scared him at first.

But instead of running from it, he did something most people wouldn't.

He built a company called InterPositive.

Not AI that replaces filmmakers.
AI built BY filmmakers FOR filmmakers.

Tools that protect the human side of storytelling.

No text-to-video gimmicks.
No "get the human out of it" nonsense.

Real tools for real creators.

This week, Netflix acquired the whole company.

Ben Affleck is now a senior advisor.

Think about that.

The same guy TMZ was photographing looking sad outside his house was simultaneously building technology Netflix wanted to buy.

The headlines you read about someone are almost never the full story.

Everyone saw the divorce.
Nobody saw the company.

That's how it works.

The people building something real aren't posting about it.
They're not seeking validation.
They're heads down, doing the work.

And one day, the news breaks.

What you're building in silence will eventually speak for itself.

How about them apples?!

Partnerships @ Dhar Mann, Forbes #2 Creator I MBA in Entertainment, University of Southern California

My favorite part of working for Dhar Mann?

Giving studio tours.

Because that's when the magic happens.

Yesterday, I had the chance to walk Lynnwood A. Bibbens, Chairman and CEO of ReachTV, through our 125,000 sq ft studio with 65 sets.

And you can literally see the moment it clicks.
People start imagining the possibilities.

Now here's why Lynnwood is so interesting.

He didn't just build a media company.
He built a distribution empire hiding in plain sight.

ReachTV reaches audiences across:

1M+ hotel rooms.
The top 100 U.S. airports.
5,000+ premium properties.

Plus digital, OTT, and mobile.

Oh… and they broadcast every National Football League (NFL) game.

Which means millions of people are watching their screens while waiting for flights, checking into hotels, or traveling across the country.

That's not just media.

That's attention at scale.

As we walked through the studio, we started brainstorming ideas around the World Cup and other global moments.

Because the best partnerships don't start in boardrooms.
They start when two people walk through a space and see the same future.

If you don't know Lynnwood A. Bibbens, you should.

He's quietly built one of the most powerful distribution platforms in modern media.

Trust me on this one.

My most viral post of all time?

It wasn't even on LinkedIn.

It wasn't even me.

Wait what?

Yes. I joined Threads a few years ago.

Started posting. After a few weeks, something weird happened.

I started going crazy viral.

One post did 4.1M impressions.

I was so excited.
I was finally a star.
I was now famous.

Until I started reading the comments.

"Loved you in The Office."
"You and Emily Blunt are couple goals."
"When is Jack Ryan season 5 coming?!"

One guy was genuinely pissed at me for canceling his favorite show.

The lesson?

Social media success isn't about building your dream community.

It's about building John Krasinski's dream community.

So now I have a Threads following that thinks I'm married to Mary Poppins and saved the world for the CIA.

Trust me and John Krasinski on this one.

A powerful reminder from Ryan Reynolds:

My favorite thing about LinkedIn is watching people who I have no clue what they do for work get 300 likes and 300 comments on every post here yet I see Fortune 100 CEOs and executives running billion dollar companies barely get 100 likes. This is why LinkedIn is so beautiful.

LinkedIn is the new Instagram.

I'm serious.

If I had to simplify my LinkedIn success into one thing right now, it's this:

Pictures.

I treat every image like a Hollywood one-sheet.

You know, a movie poster.

You've got less than 2 seconds to capture someone's attention.

Make it pop.

And yes, I see the irony of making a video post about pictures.

Trust me and Thomas Woodhams on this one.

I love you LinkedIn.

But why does this video continue to be the first thing in my feed?

I don’t even wear blush anymore.

Hope this helps.

A powerful reminder from Harry Styles:

The most ridiculous thing about LinkedIn is I’m worth $140M, have 47 million Instagram followers, and was in one of the world’s greatest boy bands, but here on LinkedIn this John Kraski guy has more followers than me.

Yesterday I took a picture in Beverly Hills. 

Didn’t edit it.
Didn’t filter it.
Didn’t use AI to create it.

Just me, my fingers, and my eyes.

Capturing a quick moment of beauty.

Refreshing to know us humans can still be creative without the help of robots.

Fun fact: typed this post without AI as well.

Trust me and Mona Lisa on this one.

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A powerful reminder from Taylor Swift:

The most ridiculous thing about LinkedIn is I’m worth $1.6 billion, have 280 million Instagram followers, and won 14 Grammys, but here on LinkedIn this John Kraski guy has more followers than me.

A powerful reminder from Ryan Gosling:

People like to blame the LinkedIn algorithm for everything going wrong in their lives. Their career problems. Their financial problems. Their marital problems. 

Meanwhile the algorithm is just trying to deliver stale quotes and generic motivational advice to your feeds. 

Leave the algorithm alone.

Work the comments like a DJ.

Stop posting and ghosting.

It doesn't work.

I have 119k+ followers.

And I still spend 5+ hours a week in the comments.

Not just on my posts.
On other people's posts too.

Most people think LinkedIn is a broadcast platform.

Post something clever. Walk away. Hope it goes viral.

That's not how this place works.

The algorithm doesn't reward your post.
It rewards your presence.

Think of it like a DJ at a party.

You don't just drop a track and leave the booth.

You read the room.
You adjust to what's happening.
You keep the energy going.

Your post is the track.
The comments are the party.

If you leave early, don't be surprised when people stop showing up.

LinkedIn is a reciprocal community.

To receive LinkedIn love, you must give LinkedIn love.

Trust me and Thomas Woodhams on this one.

Ricoma International Corporation

•	Develop and improve the network of distributors throughout the region.
•	Structure the Go-to-Market Strategy, determine possible cost savings, and review improvement operational activities
•	Analyze service levels and operational activities to determine trends and problems 
•	Implemented and negotiated agreements and terms and updated SOPs
•	Support the marketing efforts and conduct regular market analysis

Senior Distribution Manager, Latin America & Canada

Kramer Electronics LTD

•	Lead a team of 20 sales professionals 
•	Develop annual sales strategy and plans, and manage revenue forecast
•	Leverage Sales Operations team: set annual, quarterly, and monthly sales targets for the sales team; tracking sales; manage pipeline, utilize CRM to forecast pipeline progression
•	Promote company products and services and drive multi-M$ net revenue

Regional Sales Manager - Latin America

Casio USA (Latin America)

Casio - Latin America
In charge of the Distribution of Casio Digital Cameras and Digital Projectors, throughout Latin America and the Caribbean. 
•	Managed, expanded and developed Casio DPJ distribution network, as well as Dealer/Channel/Sub-distribution Programs in Latin America
•	Managed, expanded and developed Casio QV distribution network - retail and wholesale Business
•	Conducted, improved, and executed sales and marketing plans, by meeting the targets and exceeding them by 90% most of the times
•	Promoted, presented and trained salesforce at various locations, as well as end users / customers
•	Worked on cross-functional teams, with governmental, corporate and public entities and negotiated various public and corporate deals
•	Launched, supervised and directed SNS activities in both Digital Cameras and Projector Business
•	Held numerous product/brand presentations and participated in large number of conferences 
•	Contributed in establishing one distributor in all 10 major countries in Latin America, with 300 dealers/channels
•	Made Casio Projectors a very competitive brand in the market, well known for the unique technology, increasing the market share from scratch to up to 25% in some of the countries

Senior Sales Manager

Trane Latin America

Dealer Markets – Latin America
•	Oversaw account management and development of the Residential and Light Commercial markets in Central America and Caribbean 
•	Lead and coordinated Sales (forecasting, pricing) and Marketing (promotions, coop programs, rebates)
•	Developed stocking distributors and dealers throughout the region
•	Significantly increased the company market share in the region

Sales Leader

Stanley Black & Decker, Inc.

The Stanley Works - Latin America
•	In charge of developing and expanding the Industrial side of the business. 
•	Product manager for all industrial products with brands such as Bostitch, Proto, Vidmar, CST/berger.

Channel Sales Manager - Industrial

The Stanley Works - Latin America
• In charge of developing the Latin America, including Mexico and Puerto Rico - Fastening Systems industry
• Sales and Marketing of the Bostitch Line of Products: Industrial, Consumer and Office
• Developed and expanded distribution, products and programs

Business Development Manager

TransTechnology Corp.

Latin America Market Development
Multi-national manufacturer of specialty fasteners and aerospace products
Recruited to unite and bring focus to International/Latin America marketing efforts of all 12 TTC divisions
• Increased sales by 10%, worth $5 million within 2 years
• Organized global sales
• Analyzed international opportunities, opened new markets segments, and developed sales capacity
• Managed sales and contract negotiations. 
•  Managed corporate-wide development of markets in Latin American, Spain and Portugal
• Wrote 3-year marketing strategy and plan, created budgets and sales forecasts
• Sold and negotiated products through distributors, local sales force, agents/reps as well as servicing direct customers/end-users
• Established first corporate policies and procedures for export, finance, and customer service.  
• Personally selected best distributor channels in each country
• Upgraded and increased the distributor network by 50% and enhanced their ability to sell
•  Worked across corporate divisions to guide business practices with customers and distributors worldwide
• Developed intra-company incentive compensation systems for export sales
• Developed new customers, distributors, and markets
• This new business was 30% of total company volume
•  Extensive travel (70%) throughout the region

Director International Operations

Garlock Sealing Technologies

• Coordinator of Global Marketing - reported to VP Global Marketing
• Assigned to transform corporate marketing approach from product line orientation to industry focus
• Supported the international sales and marketing efforts of all 5 international manufacturing divisions  
• Organized international distributor conferences, hands-on training seminars, product presentations, and applications visits
• Trained sales force, end users, and engineering-technical staff
•  Negotiated distribution agreements and signed contracts
• Expanded network of distributors
• Designed and produced video, brochures, catalogs, promotional materials
• Organized sales leads
• Organized pricing and special pricing procedures and policies

Global Coordinator Marketing

I am a Sales and Business Development Professional with over 15 years of international experience in corporate business setting, creating and developing sales and marketing strategies for industrial and consumer products in Latin America, Spain, Portugal, and the Caribbean. 

My career has been devoted to International B2B, Industrial and Consumer Sales and Marketing, delivering results through B2B sales and revenue generating partnerships and building lasting and successful connections with numerous clients. 

My core competences include Business Development, New Market Development, Direct International Sales, Brand Building, Marketing of Industrial/Consumer Products, B2B Negotiations & Sales, Portfolio and Account Management, Retail Sales Channel Management, Customer Relationship, Distribution & Logistics and Social Media.

Personal strengths that helped me succeed are: Leadership, Decision Making, Teamwork, Communication & Negotiation, Presentation & Public Speaking, Research & Strategy, Mentoring & Training.

My biggest professional achievements so far:

✅   At Casio, increased market share from 0% up to 30% in just a few years, and positioned the Projector brand and its exclusive technology, as a contender in the Latin American market 
✅  At Trane, helped increasing the Central America and Caribbean market share for 30% in 12 months
✅  At the DPJ Division in Casio Latin America, successfully established a formal distribution channels in 2014 and increased sales in the region to 8M $/year in 2020 
✅  Negotiated international marketing/distribution agreements and contracts worth up to 1M $
✅  Led, trained and mentored 15+ employees so far, from assistants to salespeople

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John Kraski

Ofelia Ruiz

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The Battle

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