Axalio

Acquired 9.5K+ users through an early teaser campaign and conducting 400+ surveys to promote financial inclusion and focus strategy. 

Head a global team, establishing strategic partnerships with technology providers and geopolitical entities, and offering low-fee banking products and investment opportunities. 

Join us in our mission to create a world where everyone has the opportunity to succeed and prosper.

Founder & CEO

Pan-African Tech Foundation

Supervised all activities and steer a team of experts across sub-regional hubs, contributing to Africa's sustainable development. 

Coordinated and covered 3 bootcamps for Francophone sub-regional hubs between August 2021 and 2022, helping the implementation of emerging technologies and providing support to organizations across the continent.

Non-Executive Director

Cryptovecs Capital

Processed $5M+ OTC transactions and facilitated a $42M strategic partnership with AS Roma for Zytara Labs.

Addressed attendees at conferences in 10+ countries on four continents, building a professional network and partnerships in blockchain, digital assets, and DeFi.

Innovecs Consulting

Improved sales by 40% and relieved 60 hours/week on job bag management for 150+ sales reps in exhibition and conferencing department with an online portal.

Reduced cost by 30% and pushed revenue growth through business development.

The World Bank Treasury (IBRD • IDA)

Managed a $71M budget for deploying a 4,500 Km optic-fibre network in DRC, assuring optimal resource utilization and timely project completion. 

Optimised resource allocation, resulting in a 300% increase in project funding compared to previous terms.

Focal Point to the Minister of Portfolio

MiiPayy

As the co-founder and technology strategist of MiiPayy, I was leading the innovative thinking in revolutionizing the South African mobile payments market. Our platform was being built to enable smartphone users to make payments securely, quickly, and without the hassle of carrying physical payment methods.

Co-Founder & Technology Strategist

Adlistic

As the co-founder and Executive Director of Adlistic, I led the development of a new and innovative technology company that revolutionized the advertising industry by solving a common problem faced by advertisers worldwide.

John Wanamaker's famous quote "Half of the money I spend on advertising is wasted; the trouble is, I don't know which half" still holds true today. Adlistic addresses this issue by providing accurate reporting and measurement of consumer engagement with ads across all mediums, including TV, print, online, radio, and magazines.

Our revolutionary technology at Adlistic offers advertisers unparalleled insights into their campaigns, enabling them to make data-driven decisions and optimize their ad spending.

Co-Founder & Executive Director

Nozukoalulutho Holdings

As a Non-Executive Director, I led "Special Projects" at our company, which involved connecting competent black suppliers to clients with diverse procurement needs in any commodity. My focus was on building strong and close relationships with various suppliers to understand their core strengths, weaknesses, and their abilities to deliver on the most demanding and challenging projects while keeping a focus on their Enterprise Development requirements.

Non-Executive Director & Project Manager

Standard Bank Group

Increased customer satisfaction ratings by 20% through effective communication and relationship management, ensuing in a boost in business growth. 

Saved $500,000 annually and cut down weekly workload by 15 hours by enforcing and maintaining a productivity statistics database in compliance with corporate policies.

Project Manager & Solution Delivery Manager

JRB Solutions

At JRB Solutions, I was a Managing Director and Founder of a software development consulting firm. My core responsibilities included developing a strategic plan to steer positive impact in the South African market, implementing growth plans, and ensuring that I aligned the organizational structure and management team to implement the business plan in a functional and cost-effective manner.

In addition, I introduced profitable and competitive products and services into the target market, managed day-to-day activities to meet financial objectives, and marketed the brand amongst the business community, media, and key stakeholders in the government and private sector.

As the company evolved into Innovecs Consulting, I played a key role in the re-branding effort to provide better and improved services to our customers while employing additional technologies and providing more professional services. I also maintained relationships with technology companies, CRM companies, partners, customers, and professional networks to support business growth.

Founder & Managing Director

As founder of JRB Solutions, I managed CRM implementations using our deployment methodology, conducted requirements workshops, customized reports, and provided post-implementation support. I also helped to define structural and cultural changes to achieve goals, designed and conducted business solution testing, and planned efforts to identify value creation opportunities for clients.

Senior Customer Relationship Management Consultant, Developer

Created Windows and Web solutions based on customer requirements and recommendations, utilizing innovative technologies for development team success. 

Cooperated with developers to stabilize and test Web solutions for products/projects, ensuring user satisfaction and project success.

Senior Software Developer

Advancing Sustainability and NetZero Goals. Empowering Small-Scale Miners with Blockchain. Advocate for DeFi & Financial Equity

I have over 17 years of experience in IT leadership, software development, and digital transformation. I have managed complex projects and programs across various industries. My expertise lies in client relationship management, consulting and solutions delivery, risk management, leadership, and communication. I have a record of accomplishment of generating quantifiable success.

Currently, I am the CEO and founder of Axalio where I lead a team of seven building unique products to transform the finance industry by leveraging blockchain technology to empower underserved communities. 

During my tenure at Standard Bank Group, I led a team of four developers and eight support engineers. Together, we improved internal processes for key departments such as compliance, governance, legal, and fraud. Our efforts also led to increased revenues for the PBB retail sector within the bank. At another previous employer, I identified new revenue drivers and increased sales by over 180% in less than six months by deploying CRM solutions and integrating several ERPs with blue chip companies.

I have a hands-on leadership style, and I align sales processes with leading-edge technologies. I have a strong sense of leadership that guides each team member to reach their full potential, and I always align sales teams and developers and organize meetings to achieve buy-in on key directives.

Through decentralized finance and ESG-conscious solutions, I am unlocking the potential for better financial health and wealth creation for people in Africa and the world.

If you catch me outside of work, I'm an adventurous traveler - 35 countries and counting - and an avid lover of tennis!

Competencies: Software Development, Blockchain, DeFi, Web 3.0, Entrepreneurship, Customer Relations, Managing Teams, Strategic Partnerships, Business Strategy.

Feel free to connect with me to learn on LinkedIn or contact me directly on john@axalio.com or on Twitter (@JohnLombela) to learn more about Axalio, blockchain technology, or our mission to empower the underserved. I am always looking to grow my personal and professional network and share experiences.

John Lombela

Associate Director, MarTech Consulting

Thomson Reuters

Digital Automation Specialist

Technical Support Representative

SorSaw Enterprises, LLC

SORSAW develops, launches, and maintains paid search and social advertising campaigns for ad agencies, nonprofits, and SMBs. This includes but is not limited to pay-per-click advertising (PPC, Search Engine Marketing, SEM, Facebook Advertising, Google AdWords, Bing Ads, etc) and other forms of direct response digital marketing (email, display, landing pages).

Accomplishments:
* Managed Google Ads accounts for a variety of clients, amounting to as high as $30000/month in ad spend.
* 90% success rate in increasing lead count while decreasing cost per click with existing campaigns.
* Launched all of Mazda’s US social media accounts in 2010 and helped shape their use of the platforms while growing their presence.
* Oversaw the cost-effective construction of scalable WordPress websites for several Detroit nonprofits, including Downtown Boxing Gym Youth Program.

Digital Marketing Director / Consultant / Principal

Biznet Digital

Improved the marketing automation agency’s ability to optimize Google Ads campaigns and report on results. Educated the client service team on how to spot opportunities for new initiatives within the existing client base, which led to an overall lift of average monthly retainers and project work. Digital advertising management was the greatest area for growth, which was improved MoM to 75% within one year. 

Accomplishments:
* Increased the marketing  production team’s on-time delivery by 450% within six months, due to focusing on core services and better internal communication.
* Transformed agency’s go-to-market strategy which resulted in 100% increase in average monthly retainers and improved client satisfaction by consolidating service offerings and promoting core services to existing and new clients.
* Grew largest and longest-supported client’s monthly retainer by 20% within one year through increased Google Ads budget and project work.

VP, Operations & Strategy

Please see "VP, Operations & Strategy" for job responsibilities and accomplishments.

Marketing Operations Manager

Commercial Progression

Account Manager

Noble Brands - Shelf Genie/Outback GutterVac/CCI/Freedom Suite

Using a small team of developers, creatives, and external vendors, gave strategic direction on utilizing Hubspot and other digital tools used by Noble Brands and its companies. A majority of effort focused on ShelfGenie, but supported Outback GutterVac and other developing brands.

Accomplishments:
* Maintained an overall franchise system lift, 20% year-over-year, in digital leads for ShelfGenie.

Digital Marketing Director

Developed and managed a low-funnel lead generation system for ShelfGenie and its franchises across the United States and Canada. My focus was on search engine marketing, but I was also responsible for search engine optimization, and social media management.

Accomplishments
*  Increased conversion rate of all leads via ShelfGenie web properties by 100% within one month.
*  Increased the number of franchisees running paid search by 40%.
*  Decreased overall cost-per-click by 72% from 2015 averages.
*  Fixed the Google Analytics set-up on first month for accurate marketing performance tracking.

Inbound Marketing Manager

Team Detroit

Led a team of analysts to uncover actionable insights related to Ford owners’ social media activity.

Manager, Social Research Analytics

Provided global project management support for Ford.xx’s website components, such as Omniture and Brightcove, and social media tools, like Adobe Social.

Senior Digital Project Manager

DigitasLBi_US

Provided project management support for GMC, specializing in website and mobile projects

Manager, Integrated Production

Lowe Campbell Ewald

Providing project management support for social media and CRM projects for Cadillac.

Accomplishments:
* Aiding the community managers in getting ahead on their monthly editorial calendar, which has been handled week-to-week prior to my arrival
* Assisting CRM account leads in getting schedules for over 30 emails as well as coordinating teams for each
* Utilizing my substantial background in digital to help problem solves issues within the entire ROGUE digital team

Digital Project Manager

Montgomery Advertising

Directing strategy, creative and production execution of all MontAd projects
	Overseeing program strategy and development of all MontAd projects - internal and external
	Overseeing the integration of digital and traditional execution into all projects
Heading the company’s community outreach efforts

Director, Integrated Marketing and Community Outreach

Planning, organizing, securing, managing and leading digital production resources for the purpose of achieving client-specific goals.
Doubled as a digital production team member doing website development, copywriting, creative direction and strategy work as well.

As a senior marketing manager and digital marketing director, I have led small teams, including managing third-party vendors. As a freelancer digital marketing consultant, I have helped numerous B2B and B2C businesses improve their digital efforts through website development, digital ad management (both search and social), event planning, and automated emails. My specialties, though, are in paid search, email, and CRM.
 
PHILOSOPHY
The future of marketing depends on a brand's ability to understand people as people, not segments. My motto is, "if it doesn't have substance [to someone], then it doesn't make sense (pun intended).

taplio

The Battle

John Lombela

Hubert Sawyers III

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