Johnnie Perry

Ghost Built

Founder

VL Transform

Whenever you're ready, here's how I help you:

https://tinyurl.com/mpm90info

Fitness and Nutrition Coach

Vanderbilt Mortgage and Finance, Inc

•	Manage all elements of the AML Program which include day to day compliance, filing SARs and Form 8300s, and making policy/procedure updates
•	Review OFAC regulatory compliance and CIP/KYC/CDD
•	Knowledge and dissemination of GLBA, ECOA, and HIPPA laws communicated to company personnel for CFPB preparedness
•	Perform AML, Information Security, and Red Flags risk assessments
•	Perform company-wide AML training development and delivery on various topics relating to the mortgage industry and AML
•	Conduct origination, compliance, and servicing audits to ensure that the company is in accordance with industry standards and report findings to senior management
•	Cooperate with managers regarding improvements/enhancement of policies and procedures

AML Compliance Officer

•	Supervised a team of ten collectors
•	Managed team for approving extensions, repossessions, legal action, timesheets, and loan modifications.
•	Oversaw the training and improvement of newly hired account representatives on the team.

Collections Team Leader

I help hardworking men over 35 shed fat and build muscle so they can improve all areas of their lives | Join my free Fitness and Flow Newsletter ⬇️

Most content on LinkedIn falls into three categories:

1. Bland 
2. Cringe
3. Invisible

It makes you roll your eyes or scroll right past without a second thought.

You’re not posting yet. 

Or worse, 

You're losing clients because YOU ARE POSTING. 

Your brand messaging is weak.

Your posts aren’t building authority, they’re just adding to the noise.

No engagement.
No inbound leads.
No real business growth.

Best case scenario? You get a few likes from friends.

Worst case? You’re ignored entirely.

Now, imagine your content working for you.

People engage, not just because they like it, but because it speaks to them.

Your message is clear
Your brand stands out
The right people start paying attention

Your ideal clients reach out to YOU.

Sales calls feel like conversations, not pitches.

Your business grows because your personal brand is built on trust (not tactics).

"Okay, but how do I get there?"

That’s where I come in.

I’ve been writing content since 2019, and I’ve created a framework that does this FOR YOU. 

A method that saves you time, money (and embarrassment) 

The Signal Maker Framework

We're not worried about creating content that gets likes.

We use a unique content and Engagement Strategy to get you in front of your ideal clients.

We turn your brand messaging into something clear, powerful, and impossible to ignore.

And no...this isn’t another “post more” strategy.

I don’t do fluff
I don’t do filler
I don’t do content that feels like homework

You could talk to any of the gazillion "Personal branding specialists” on LinkedIn. 

They’ll build you a personal BLAND. 

Or you could discover a better way:  

Where we’ll help you become a Signal Maker. 

Want to learn more? 

Let’s have a quick chat to see if you are someone we can help. 

Book via my featured section before we get booked out for March.

The Strategically Selfish Coach | Helping overlooked people pleasers become strategic players | Follow for weekly tactics to put YOUR career first

I got ghosted by my own career for 10 years.

Twelve-hour days. Glowing reviews. Everyone's go-to person.

My reward? Watching less qualified people leapfrog into MY promotions.

Sound familiar?

I thought working harder was the answer. 

(Spoiler: It wasn't.)

Then something shifted EVERYTHING.

➡️Executive leaders trusted me as their "reliable one." So reliable, they invited me into their C-suite talent discussions to provide support (run reports, take down actions, etc.)

You know - those closed-door meetings where they decide who gets fast-tracked and who gets forgotten.

I became a fly on the wall.

And what I heard made me FURIOUS.

These executives knew who I was. Trusted my work. Relied on my judgment.

But when my name came up for promotion?

"She seems happy where she is."

"Not sure she wants the pressure."

"Great executor, but is she strategic?"

They'd written my entire career story. 

Without asking me.

That's when I realized the brutal truth:

Being visible isn't enough.
Doing great work isn't enough.
Even being trusted isn't enough.

You have to be STRATEGICALLY SELFISH.

Not working harder. Not just "being more visible."

But making every single career decision through a lens that serves YOUR goals first.

Now I help mid-career professionals stop being everyone's favorite helper and start being their own favorite advocate.

My clients don't just get promotions (though they absolutely do).

They stop feeling frustrated, overlooked, and exhausted.

They feel peaceful. Grounded. In complete control.

Here's what I know after 15 years in Fortune 100 and coaching 100+ professionals:

→ Your boss isn't thinking about your career (they're thinking about theirs)

→ HR isn't your career advocate (they protect the company, not you)

→ That "team player" label? It's keeping you stuck

→ Being liked won't get you promoted (being strategic will)

If you're tired of being professionally invisible while doing visible work, you're in the right place.

I'm your insider source on how C-suite leaders REALLY make talent decisions.

No corporate fluff. No "just work harder" BS. 

Just strategic truth bombs that get you noticed, promoted, and paid what you deserve.

Your career is not a charity.

Stop treating it like one. 🌻

taplio

The Battle

Johnnie Perry

Cassie Lincoln

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