Johnnie Perry

Ghost Built

Founder

VL Transform

Whenever you're ready, here's how I help you:

https://tinyurl.com/mpm90info

Fitness and Nutrition Coach

Vanderbilt Mortgage and Finance, Inc

•	Manage all elements of the AML Program which include day to day compliance, filing SARs and Form 8300s, and making policy/procedure updates
•	Review OFAC regulatory compliance and CIP/KYC/CDD
•	Knowledge and dissemination of GLBA, ECOA, and HIPPA laws communicated to company personnel for CFPB preparedness
•	Perform AML, Information Security, and Red Flags risk assessments
•	Perform company-wide AML training development and delivery on various topics relating to the mortgage industry and AML
•	Conduct origination, compliance, and servicing audits to ensure that the company is in accordance with industry standards and report findings to senior management
•	Cooperate with managers regarding improvements/enhancement of policies and procedures

AML Compliance Officer

•	Supervised a team of ten collectors
•	Managed team for approving extensions, repossessions, legal action, timesheets, and loan modifications.
•	Oversaw the training and improvement of newly hired account representatives on the team.

Collections Team Leader

I help hardworking men over 35 shed fat and build muscle so they can improve all areas of their lives | Join my free Fitness and Flow Newsletter ⬇️

Most content on LinkedIn falls into three categories:

1. Bland 
2. Cringe
3. Invisible

It makes you roll your eyes or scroll right past without a second thought.

You’re not posting yet. 

Or worse, 

You're losing clients because YOU ARE POSTING. 

Your brand messaging is weak.

Your posts aren’t building authority, they’re just adding to the noise.

No engagement.
No inbound leads.
No real business growth.

Best case scenario? You get a few likes from friends.

Worst case? You’re ignored entirely.

Now, imagine your content working for you.

People engage, not just because they like it, but because it speaks to them.

Your message is clear
Your brand stands out
The right people start paying attention

Your ideal clients reach out to YOU.

Sales calls feel like conversations, not pitches.

Your business grows because your personal brand is built on trust (not tactics).

"Okay, but how do I get there?"

That’s where I come in.

I’ve been writing content since 2019, and I’ve created a framework that does this FOR YOU. 

A method that saves you time, money (and embarrassment) 

The Signal Maker Framework

We're not worried about creating content that gets likes.

We use a unique content and Engagement Strategy to get you in front of your ideal clients.

We turn your brand messaging into something clear, powerful, and impossible to ignore.

And no...this isn’t another “post more” strategy.

I don’t do fluff
I don’t do filler
I don’t do content that feels like homework

You could talk to any of the gazillion "Personal branding specialists” on LinkedIn. 

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Want to learn more? 

Let’s have a quick chat to see if you are someone we can help. 

Book via my featured section before we get booked out for March.

Haywire Marketing

Agency Owner

My journey into marketing began unexpectedly in 2013, leading to the launch of Haywire Marketing in 2017. Since then, the industry has evolved dramatically, and so has my approach.

A turning point came when I noticed a troubling trend: about 80% of our clients' accounts were underperforming. This realization led me back to the fundamentals of advertising, studying legends like Eugene Schwartz and David Ogilvy. Their timeless wisdom sparked an epiphany.

The key isn't in complex ad structures or guessing games with targeting. It's about truly understanding YOUR consumers.

Think about it: What really makes someone choose your product? Is it the fine stitching on that leather bag, or how it makes them feel sophisticated and successful? Is it the remote-controlled feature of that candle, or the sense of modernity it brings to their home?

This is where we dive deep. We invest over 10 hours in consumer research, uncovering the true motivations, aspirations, and desires driving purchasing decisions. When you grasp these insights, you're playing a different game altogether.

But there's more to consider. Where does your product stand in the marketplace? Are you disrupting a saturated market with a unique twist? Or are you first to market with something groundbreaking?

We also consider the awareness level of your audience. Are they already seeking a solution? Or are they unaware of the problem your product solves? These factors shape our advertising approach.

You see, effective marketing goes beyond ad structures and promotional codes. It's about tapping into proven frameworks that have been driving results since 1948, tailored for today's digital landscape.

If you're ready to elevate your marketing strategy and expand your reach using time-tested principles, let's talk. Together, we can cut through the noise and make your product stand out.

Interested in transforming your approach? Book a Scale Session here:
https://calendly.com/haywiremarketing/scale-session-haywire-marketing

Let's create marketing that truly resonates and converts!

taplio

The Battle

Johnnie Perry

Dennis Lagares

Followers

Posts

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Ready to grow your LinkedIn presence?