Johnnie Perry

Ghost Built

Founder

VL Transform

Whenever you're ready, here's how I help you:

https://tinyurl.com/mpm90info

Fitness and Nutrition Coach

Vanderbilt Mortgage and Finance, Inc

•	Manage all elements of the AML Program which include day to day compliance, filing SARs and Form 8300s, and making policy/procedure updates
•	Review OFAC regulatory compliance and CIP/KYC/CDD
•	Knowledge and dissemination of GLBA, ECOA, and HIPPA laws communicated to company personnel for CFPB preparedness
•	Perform AML, Information Security, and Red Flags risk assessments
•	Perform company-wide AML training development and delivery on various topics relating to the mortgage industry and AML
•	Conduct origination, compliance, and servicing audits to ensure that the company is in accordance with industry standards and report findings to senior management
•	Cooperate with managers regarding improvements/enhancement of policies and procedures

AML Compliance Officer

•	Supervised a team of ten collectors
•	Managed team for approving extensions, repossessions, legal action, timesheets, and loan modifications.
•	Oversaw the training and improvement of newly hired account representatives on the team.

Collections Team Leader

I help hardworking men over 35 shed fat and build muscle so they can improve all areas of their lives | Join my free Fitness and Flow Newsletter ⬇️

Most content on LinkedIn falls into three categories:

1. Bland 
2. Cringe
3. Invisible

It makes you roll your eyes or scroll right past without a second thought.

You’re not posting yet. 

Or worse, 

You're losing clients because YOU ARE POSTING. 

Your brand messaging is weak.

Your posts aren’t building authority, they’re just adding to the noise.

No engagement.
No inbound leads.
No real business growth.

Best case scenario? You get a few likes from friends.

Worst case? You’re ignored entirely.

Now, imagine your content working for you.

People engage, not just because they like it, but because it speaks to them.

Your message is clear
Your brand stands out
The right people start paying attention

Your ideal clients reach out to YOU.

Sales calls feel like conversations, not pitches.

Your business grows because your personal brand is built on trust (not tactics).

"Okay, but how do I get there?"

That’s where I come in.

I’ve been writing content since 2019, and I’ve created a framework that does this FOR YOU. 

A method that saves you time, money (and embarrassment) 

The Signal Maker Framework

We're not worried about creating content that gets likes.

We use a unique content and Engagement Strategy to get you in front of your ideal clients.

We turn your brand messaging into something clear, powerful, and impossible to ignore.

And no...this isn’t another “post more” strategy.

I don’t do fluff
I don’t do filler
I don’t do content that feels like homework

You could talk to any of the gazillion "Personal branding specialists” on LinkedIn. 

They’ll build you a personal BLAND. 

Or you could discover a better way:  

Where we’ll help you become a Signal Maker. 

Want to learn more? 

Let’s have a quick chat to see if you are someone we can help. 

Book via my featured section before we get booked out for March.

Free Bird

Founder & CEO

Grayhawk Ventures

FNSH Hydration

Landmark Properties, Inc.

Managing Director

Haven Communities

Oxford Properties, LLC

Co-Founder and President

Williams Investment Group

Founder and CEO

Atlanta Committee for The Olympic Games

Marketing Manager

Entrepreneur. Founder. Investor. Operator. Founder|CEO Free Bird Beverage Founder|CEO Grayhawk Ventures Founder|CEO FNSH Hydration

Founder & Big Bird @ FREE BIRD 

Entrepreneur. Founder. Investor. Operator. Aquaman.

I sell water. You need water to stay alive. I will save your life.😎 

If you have cookies…I will eat them.

Also: Founder & CEO @ Grayhawk Ventures 

Jay Williams

When Oprah Winfrey has her people contact you about having a meeting in New York to discuss a partnership with Free Bird, you accept the invitation no matter what.

Oprah hasn’t done that yet, but I’m letting her know in advance that I’m available.

😎

Founder|Big Bird @ FREE BIRD 🆓🦅🇺🇸

Someone asked me recently if I would be willing to share the best piece of advice I’d ever been given.

I said…

No.

If I’m being honest, saying that “Only YOU can prevent forest fires” is an overwhelming amount of pressure. 

I mean, all I’ve got is a hose and like a bunch of solo cups.

Enough is enough!!!!

All freakin week…everyone’s so thankful!! So grateful!! So damn positive!! 

Way too much happiness!!

I’m sick of it!!

Sorry not sorry. 😎

I wanna know what you hate!!! Let’s get mean!!!

I’ll go first: 

I hate when I’m walking on a sidewalk and someone starts walking next to me at the exact same pace. I mean, I was here first. You either need to accelerate or slow down! I’m not interested in a synchronized walk routine! 

I also hate mushrooms!! Fight me.

Hate brings people together. Let’s join together with anger. It’s fun. 😎

Tell me something you hate!!!

*I’ll add a bonus hate in the comments.

I have so much to be thankful for…

I’m thankful for my family, my friends, my health, my LinkedIn community, my amazing Free Bird team and I’m thankful to be having the best professional year of my life because of Free Bird  

Happy Thanksgiving. 
Gobble Gobble!!

Saturday morning coffee and thoughts:

Why don’t teenage boys wear jeans anymore? 

Does anyone actually like matcha or do they just say that? Have you tasted it? I saw a taste description: Earthy, grassy with a hint of bitterness. So it tastes like shit? Sounds about right.

Hot tubs are underrated.

Does anyone actually give a damn about a celebrity political statement? I don’t.

I’m obsessed with the group called The Favors. Great voices, great songs. Such a talented twosome. I highly recommend.

My social team wants me to have a founders presence on TikTok. I have done a little, but I’m struggling with what to do on there. It’s not as intuitive for me as LinkedIn. Any suggestions?

Velcro is pretty amazing. I don’t understand it, but I find it interesting.

What’s going to happen with the proposed ban on THC/hemp beverages? Will it happen or will something be worked out? A lot at stake.

My wife keeps filling up our cookie jar with Oreos despite me asking her to stop. She knows I have a problem. I think she might be trying to kill me. Murder by Oreo. If something happens to me…..😎

Free Bird has had a great week. My team is killing it. I’m so grateful.

Cheers y’all 
🆓🦅

No alternative text description for this image

STOP LYING!!!

You know who you are.

Yep, I’m talking to you too.

We all know.

We all hear it…

“We sold out seventeen times…”

“Shark Tank told us we were actually too successful to be on their show…”

“Every person who has taken my course on how to generate sales from emails is now a billionaire…”

“I woke up this morning with 300 connection requests…”

“We can’t keep up with demand and Jeff Bezos called me last night and told me to slow down because they can’t handle all of our orders…”

“I’m unfollowing hundreds of people every day because I can’t handle all the engagement…”

“I only joined LinkedIn a few months ago and I already have 25,000 followers…”

“I would never take Ozympic!!! I lost 75 pounds last week because I stopped eating Wheat Thins…”

“My mom still takes the crusts off my PB&J’s…” (wait that one’s true😎)

My point is this. 

A little well intended embellishment won’t hurt anyone. Most people really don’t care and will play along.

However, is it necessary to succumb to ridiculous over exaggerated claims to try to stand out? No. Those will always come back to haunt you.

Just stay consistent. Just be authentic. Just tell your story. Just be true to who you are and what is happening; good, bad or indifferent.

Just be you.

Are you THAT person?

Be honest.

Are you someone who has learned from your past or are you that person just making excuses because of it?

I used to be the one making excuses, but not anymore.

Most of us are somewhere on this journey.

Which one are you?

Btw, no shame if you’re still figuring it out. Sometimes it takes a while. That said, a good start is to stop blaming yesterday for everything happening today.

Just a little tip from someone who’s been there.

Thank you Yahoo Finance for making me sound like I might actually know what I’m doing. 😉

Free Bird most certainly appreciates the coverage.

Cheers y’all.
🆓🦅

We are grateful for the recent spotlight in Yahoo Finance featuring why our founder, Jay Williams , left real estate to build Free Bird. Free Bird was never just about water. It was built on Jay’s belief that everyday people deserve something real, rooted in community, authenticity, and pride in the places and people that shape you.

We’re honored to see Jay’s story recognized, but this moment belongs to everyone who has helped shape Free Bird, from the team behind the scenes to the people cracking open cans across the country. Here’s to building something that matters. 

Drink Freely.

https://lnkd.in/gzpPYCYx

Open article: Why Jay Williams Left Real Estate to Create America's Best New Beverage Brand by finance.yahoo.com

Why Jay Williams Left Real Estate to Create America's Best New Beverage Brand

Why are you doing this???

Seriously!!!

Shouldn’t you be sitting on a beach somewhere?

Haven’t you earned the right to slow down?

Maybe…

But no way!! That’s not for me.

Slow down and do what exactly? I mean, I may not be young anymore, but I’m not about to kick the bucket either.

I’m not quite ready for bingo and dinner at 4:00.

I’m still out here conquering the world!!

I’m all for anyone who wants to retire early and chill. You do you.

As for me, I’m just getting started. I’ll gladly sit on a beach someday and chill. However, only when that’s the only thing left I can do.

Until then, I’m all gas no brakes baby!!!

Life’s too short!

I want to live it!

Free Bird energizes me everyday!

Feeling good. 

Ready to go.

Free as a bird 😉

Wife: I just love Thanksgiving.
Me: Why?
Wife: I’m thankful.
Me: Nice to meet you thankful, I’m Jay.
Wife: Seriously?
Me: What?
Wife: I know what I’m not thankful for.
Me: That your parents named you thankful?
Wife: Ugh…
Me:😎
Wife: You’re such a turkey.
Me: Thank you thankful.
Wife: 
Me: You look nice today…..thankful
Wife:
Me:🤷
Wife:
Me: Ok I’ll stop now.

Unique opportunity:

For a limited window of time, I’m bringing on new investors for Free Bird. 

I don’t typically utilize this platform for potential investors, however, I thought it might be worth mentioning.

In full transparency, because we are so far ahead of our initial goals, we have a unique problem to solve. Simply put, we are way ahead of schedule and we need additional resources to accelerate responsibly.

We are well positioned and the iron is hot, as they say. I’ve never experienced this kind of momentum and it’s awesome. Although we need to remain methodical and tactical in our approach, we would be foolish not to take advantage of this wind at our back.

To date, we have had great success in fundraising and we’ve been fortunate to bring on a unique group of investors who are, not only interested in investing, but also have been helpful and aligned with our objectives. The goal is to keep the group small and keep the positive energy flowing.

As it relates to what we have ahead, our retail footprint is growing and our overall trajectory is significantly ahead of schedule. We have a lot to announce soon related to our retail expansion, including some exciting big names. 

Our retail store count should triple over the next 4-6 months. Considering we didn’t get into our first store until about six months ago, the fact that we will be at or near 1,500 stores during the second quarter of 2026 is pretty extraordinary. 

In addition, our sales online, most specifically Amazon, are excellent. We expect that this growth will continue. Of course, we have all kinds of other cool stuff going on and opportunities to grow in different ways. Needless to say, it’s an exciting time.

The investment we are speaking of is primarily intended to fund our retail expansion and the associated increased production and support.

If interested, please let me know. Serious inquiries only please.

Thank you.

Sunday morning thoughts:

I’m never drinking again.

I’m never eating again.

I’m lying about both of those, but I feel like an overstuffed and over served turkey. Looking forward to a week of detox and reset.

I love college football. 

Although a bit cliche, I like a week of reflection and gratitude. It’s good for the soul.

I had never watched Dancing With the Stars, but I watched a little bit last week. Although I don’t know much about these people, I came away thinking that Alix Earle and Robert Erwin were good dancers and nice people, despite all the haters saying otherwise.

I ate more dessert over the last four days than the previous four months. 

What has happened to network television? I mean, these shows they have on now are so bad. I miss the good old days of well written sitcoms and quality shows.

I’ve come to the conclusion that 88% of life’s decisions revolve around food.

Ironically, I’ve been severely under hydrated this week. Anyone know a good water guy?😉

Nothing beats having good friends and a happy family.

Free Bird is on sale at a hefty discount on Amazon for Black Friday/Cyber Monday. The most we’ve ever discounted. 
Getcha some!!

Cheers y’all.

Say what you mean…

and mean what you say.

I just solved 68% of your problems.

You’re welcome.

Woke today feeling happy. Feeling lucky.

That feeling is great, but also a reminder that many people woke up today feeling the opposite. 

Keep them in mind.

Better yet, do something!

I’m going to go out of my way to try to make a difference for someone today. I don’t know what that is or for whom and it may be a small difference, but I am going to make the effort.

Perhaps others reading this might be inspired to try to do the same. If so, just think of the collective difference we can make.

“From Thanksgiving til the end of the year, nobody gets anything done”…

Bullshit.

Hearing this drives me crazy. We will all hear it 100 times over the next few weeks.

Yes, I get it, the holidays, parties, family things, personal stuff, shopping, etc.

However, we aren’t sitting around doing nothing. I can assure you. 

We aren’t using that excuse to coast until 2026. Nope.

Btw, this isn’t some kind of hard driving, overdone workaholic mantra. It’s just common sense.

I have things that need to get done. Plain and simple.

I don’t plan on overdosing on eggnog and pound cake and laying there in a self induced sugar coma for the next 30 days until New Year’s (although that sounds kind of nice 😎).

We can get shit done and we can have fun too. Both can coexist.

Happy holidays.

What’s that smell?

Is it you?

You stink.

Haha, sorry.🤭

That smell is the roses.

Let me explain…

“What you are doing is special. Don’t forget to stop and smell the roses along the way”

That’s an exact quote from a meeting I had yesterday afternoon.

It was a very nice thing to hear, but more importantly, a great reminder.

A great reminder to stop, drop and roll. Wait, no…..wrong one. 😎

A great reminder to stop. Breathe. Look around. Take it all in. Appreciate what you have and what you’re doing. No matter how big or small, if it’s meaningful to you, it matters.

We all get so busy that we sometimes forget to slow down and appreciate everything right in front of us.

Life’s too short. Don’t let it pass you by and miss out on the good stuff happening all around you.

Smell the roses.

On Thursday at 1:30EST EVERYTHING will change!!!

What you know, what you think you know, what you previously thought you knew and what you didn’t know but probably should know but you still don’t know…..ALL will change. 

Your life as you know it will NEVER be the same!!! EVER!!

Hope you come watch.

I will probably wear a shirt.

Disney Alum Turned Brand Renegade | Founder of Brandartica | Branding Without the Agency Bullsh*t, Creative That Converts

View 🤘 Peter Jude Ricciardi 🤘’s profile

This week on Where the Dogs of Society Howl, we’ve got a guy who gets it — the pressure, the grind, the heart, the humor — all of it.

Jay Williams is the founder of Free Bird Spring Water, a brand built for people who want their water clean, their conscience clear… and their founder stories slightly unhinged (in the best way).

LINKEDIN LIVE
Thursday 11/20 1:30 PM EST 
Where The Dogs Of Society Howl

This will be the best  57 minutes of your week, with 😂 Jeff Litcofsky, Robert Cogan, and 🤘 Peter Jude Ricciardi 🤘

Where the Dogs Of Society Howl - Self Inflicted Pressure

I ride bulls.

I jump out of planes.

I wrestle bears.

I swim with sharks.

I do trust falls off mountain tops.

I risk it all on black.

I try to help my mother figure out the internet.

I’ll take the last shot with one second on the clock.

I will tell my wife to calm down (actually I won’t do this, I’m not that dumb😎).

I will do what I have to do…

I will do everything that seems ridiculous and impossible and stupid and scary….

I do what others won’t.

Why?

I’m an entrepreneur.

That’s what we do.

taplio

The Battle

Johnnie Perry

Jay Williams

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Performance ScoreJay Williams's LinkedIn Performance

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taplio

The Battle

Johnnie Perry

Jay Williams

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jay Williams's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJay Williams's LinkedIn Performance