Johnny Walker

The Executive Edge

Grab some time with me 👉MyExecJob.com 👈 
I Help Six-Figure CIO, CTO, CISO and Head of IT & Change 
Get Their Ideal job, Faster, 
With The Proven 7-Step System For Job Seeking Success

If you are an executive permanent, contract
or interim technology exec (minimum £150k)
and looking for your next role,
then you’ve come to the right place.

I know you’re worried about how long you could be
(or already have been) out of work. You're not alone.

You’re hacked off with the number of applications
you’ve made, only to never hear back. It’s just rude.

Attaching your CV and then having to
fill out an online form with exactly the same information
- that's a mugs game.

And let’s not talk about recruiters.
Just don’t go there.

The uncertainty -
the not knowing when you’re going to get back in,
that’s stressful.

I know. I know - and I’m here for you.

Your ideal technology leaders job is out there.
But it’s not always advertised.

You *can* get your ideal job to come to you
- it’s actually faster this way.

It also pays more.

You don’t even have to sell yourself.

Your ideal job, faster, for more money,
without having to sell yourself.

The Executive Edge job seeking coaching program
is exclusively for senior people like you
and has been refined over several years
and 570+ successes with six and seven-figure earners.

It’s not for everyone.
I’m not for everyone.

I expect and deliver results.
Definitive, measurable results.

Everyone gets exactly what they paid for.
You'll get your ideal job, faster,
for more money, without having to sell yourself.

Which then begs the question...
are you too comfortable blaming “the market”
or “circumstances” for your lack of success?

I’m not judging, but I am giving you fair warning.
Join the Executive Edge program
and I take away all the excuses
and replace them with certainty and confidence.

Schedule a call with me 👉MyExecJob.com 👈 
to see if you're right for the program

Executive Career Coaching, for IT leaders like you.

Johnny

Job Seeking and Executive Career Coach - Your ideal job. Faster. For more money.

👇👇 Get your hands on the good stuff below 👇👇

1️⃣ How To Position And Message Yourself To Get Found By Your Ideal Employer. 
Craft an Irresistible Elevator Pitch: Uncover the secret formula that instantly resonates with employers, and sets you apart as a sought-after candidate. It’s that good! [make link]

2️⃣ How To Craft Your High Performance Executive CV.  
Learn how to structure your CV to get the Yes from the hiring manager for an interview. [make link]

3️⃣ How To Create the Perfect Executive Job Seekers LinkedIn Profile. 
Discover the Exact Keyword Strategy the Hiring Managers are Using, to search for you. [make link]

4️⃣ How To Rapidly Grow Your LinkedIn Network with Ideal Hiring Manager Connections. 
Learn how to get LinkedIn to ‘hand deliver’ your invites to hiring manager personal email inboxes, without using a single one of your invitation request allowance. [make link]

5️⃣How To Succeed with LinkedIn Content - the Easy Way. 
Discover the Power of Comments: Learn how to position your content as perfectly relevant and perfectly timed, without having to work out what and when by yourself. [make link]

6️⃣How To Nail the Executive Interview - Every Time. 
Discover the Power of The Buyer’s Journey: Learn how to position yourself as THE value proposition candidate and ‘must hire’ decision from the hiring manager. [make link]

The Podcast - The Executive Edge Interviews 
Watch here: https://go.exece.co.uk/EEInterviews

The YouTube Channel
Sign up here: https://go.exece.co.uk/YouTube

The Free 'Executive Edge' Facebook Group
Join here: https://www.facebook.com/groups/theexecutiveedgegroup 

Public Speaking and Guesting
If you would like to enquire about booking me as a speaker, please complete this booking form 
https://www.theexecedge.com/speaker-enquiry-form/

Executive Job Seeking Masterclasses

Transitioning out of the UK Armed Forces is not straight forward

It's even trickier when you're an Officer.

And let's not talk about how lame CTP is.

I've climbed the highest free-standing mountain in the world and hustled my middle-aged ass along the 100m track at the London Olympic stadium in 2012, both times to raise money and awareness for Help for Heroes.

I've visited Tidworth House and have spoken to those who have served and survived.

I've chosen to say thank you.

I've built what I believe to be a world-class job seeking coaching program, which UK Armed Forces Officers have completed and say was the difference between confusion and confidence. Between wrong moves and a clear road map to job seeking success.

It's for you.

DM me for more information and I'll help you.
#theexecedge
Officers Career Coach

Help for the Transitioning or Veteran UK Armed Forces[ Officer] 

The Executive Edge Show

LinkedIn Live show every Wednesday at 12.00 pm "The Executive Edge Show". Follow the hashtag #theexecedgeshow for all things executive career and job search related.

Episode 1. What your most powerful channel to market is -  https://lnkd.in/dXzPu_U
Episode 2. Recruiters - only deal with the very best - https://lnkd.in/dUw2SRa
Episode 3. The optimal time of year to make New Years resolutions: https://lnkd.in/dBiAcNK
Episode 4. Getting through lockdown whilst job searching - https://lnkd.in/dN9K2ns
Episode 5. Break free from the stress and uncertainty of your job search - https://lnkd.in/dFr67Ed
Episode 6. Free Content - how to know when it's worthwhile - https://lnkd.in/dYX54Hw
Episode 7. Restart your job search anytime with energy and immediacy - https://lnkd.in/dV_i2v6
Episode 8. All the prep in the world is nothing in you don't take Action -  https://lnkd.in/dvhMtxv
Episode 9: Your CV has one purpose - to get you that interview -  https://lnkd.in/dwE4gwe
Episode 10: How to be more visible on LinkedIn - https://lnkd.in/dHrdtfq
Episode 11: The FREE Executive Job Seeking Accelerator - what's it all about - https://lnkd.in/dgtB--y
Episode 12: Ask Me Anything Session packed full of free value: https://lnkd.in/djzKai4
Episode 13: Recruiters - The Good, The Bad and the Ugly:  https://lnkd.in/dYdcF7z
Episode 14: Guest Speaker Pam Case, LinkedIn Expert: https://lnkd.in/dEiWKqD
Episode 15: Be the CEO of your job search: https://lnkd.in/d5yUBew
Episode 16: How to break your job search down into bite-sized manageable chunks
https://lnkd.in/deqD8M2
Episode 17: GFGH Intensive/Live Coaching Program coming soon: https://lnkd.in/dFd8uai
Episode 18: Be Visible to the hiring manager, Guest Speaker Elsewine Rietveld, Confidence on Camera:https://lnkd.in/dUcx2Mw
Episode 19: Write engaging/visible content, Guest Speaker: Deborah Ager: How to write engaging content and stand out:  https://lnkd.in/dqWtXPd

#theexecedge
Executive Career Coach

Host and Executive Career Coach

Johnny M Walker

JOHNNY WALKER

EXECUTIVE CAREER AND JOB SEEKING COACH FOR SIX AND SEVEN-FIGURE EARNERS

Johnny Walker, one of the few guarantees in online coaching, is the creator of The Executive Edge Program and the 7 Steps to Six-Figures System. These systems help executives and high earners get their ideal job, faster, for more money, without having to sell themselves and have more fulfilling careers.

www.johnnymwalker.com

Who is Johnny M Walker?

You either land your ideal job faster and for more money…or you don’t.

If your job search isn’t yielding the results you deserve, it’s not your fault. 

The job market is tough, especially for senior executives like CIOs, CTOs, and CISOs. 

Endless applications, recruiters who don’t get it, and interviews that go nowhere can leave you frustrated and stuck.

That’s why I created The Executive Edge. I’m Johnny Walker, and I specialise in helping senior executives - CIOs, CTOs, and CISOs - break free from the grind of traditional job hunting and land their ideal roles.

With over 600+ success stories behind me, I’ve developed a science-backed, step-by-step formula that simplifies the process:

✅Discover and unlock the hidden job market
✅Craft a standout CV that commands attention
✅Master interviews with confidence and ease
✅Use LinkedIn to build visibility and meaningful connections

This isn’t just coaching, it’s actionable teaching with measurable results. 

Whether you're tired of wasting hours on online applications, feeling stuck with recruiters, or not getting the offers you deserve, we’ll give you the tools to turn things around.

Here’s why it works:

📍I focus exclusively on senior executives like you.
📍I’ve got 450+ client testimonials to back it up.
📍You’re following a proven system. 

Your next role is waiting - it’s time to make it happen. 

If you’re ready to leave the frustration behind, DM me or book a call today.

If you are an executive permanent, contract
or interim technology exec (minimum £150k)
and looking for your next role,
then you’ve come to the right place.

Grab some time with me 👉MyExecJob.com 👈 
I Help Six-Figure CIO, CTO, CISO and Head of IT & Change 
Get Their Ideal job, Faster, 
With The Proven 7-Step System For Job Seeking Success

I know you’re worried about how long you could be
(or already have been) out of work. You're not alone.

You’re hacked off with the number of applications
you’ve made, only to never hear back. It’s just rude.

Attaching your CV and then having to
fill out an online form with exactly the same information
- that's a mugs game.

And let’s not talk about recruiters.
Just don’t go there.

The uncertainty -
the not knowing when you’re going to get back in,
that’s stressful.

I know. I know - and I’m here for you.

Your ideal technology leaders job is out there.
But it’s not always advertised.

You *can* get your ideal job to come to you
- it’s actually faster this way.

It also pays more.

You don’t even have to sell yourself.

Your ideal job, faster, for more money,
without having to sell yourself.

The Executive Edge job seeking coaching program
is exclusively for senior people like you
and has been refined over several years
and 370+ successes with six and seven-figure earners.

It’s not for everyone.
I’m not for everyone.

I expect and deliver results.
Definitive, measurable results.

Everyone gets exactly what they paid for.
You'll get your ideal job, faster,
for more money, without having to sell yourself.

Which then begs the question...
are you too comfortable blaming “the market”
or “circumstances” for your lack of success?

I’m not judging, but I am giving you fair warning.
Join the Executive Edge program
and I take away all the excuses
and replace them with certainty and confidence.

Schedule a call with me www.myexecjob.com
to see if you're right for the program.

Executive Career Coaching, for IT leaders like you.

Johnny

They say that success is a rubbish teacher and you learn more from your failures.

Let's just say that this year was a strong learning year ;-)

Here's my list of 12 "Walkers Wisdom" that may be useful to you too - they apply to corporate execs (including those looking to change job, my clients) as much as entrepreneurs (me), so have a watch and add in the comments anything you've learned this year.

1. Health is wealth
2. Action kills anxiety
3. Cash is king
4. Focus
5. People > things
6. Habits over Goals
7. Your first client / boss is your future self
8. Signal to Noise
9. Reverse engineering to go forward
10. Go fast, go alone. Go far, take a team
11. Grit
12 Love > everything

Happy Xmas and New year all - I am back on Jan 5th. DM me if you want my attention that week, when the jobs market opens back up.

Enjoy

I help job seekers land their next job with higher pay and happiness, even faster, with AI | Career coach for job seekers | 600+ Client Success Stories | Proven science-based formula for career transitions. $/£997.

Grow Your Personal Brand And Build Authority In Just 90 Days Or Get Your 100% Money Back | Personal Branding Strategist | Lead Generation Expert | GhostWriter | Social Media Manager

Here's how you can build your Personal brand in 12 weeks (FOUNDERS): 

1) Understand Your Target Audience on a deeper level
2) Establish an Authentic Personal Brand that people trust
3) Optimize Your LinkedIn Profile to attract the right audience
4) Craft an Engagement Strategy that builds a thriving community
5) Create a Content Plan that speaks directly to your ideal customers
6) Write Compelling Copy that turns viewers into followers and followers into clients

Here's how you can start generating Leads in 12 weeks (Coaches):

1) Understand your target audience in depth
2) Create outbound lead generation strategy
3) Create inbound lead generation strategy
4) Create an irresistible offer that converts
5) Craft DM templates for warm leads

But what if you don’t have time to manage all these things? 

Here when I come into the picture!

This is what I have done for my clients:

1) Attracted 220 leads for a Yoga Coach. 
2) Achieved 20,000 impressions in just 12 days
3) Raised my client's online visibility to new heights
4) Secured 5 qualified leads for a client within 15 days
5) Helped coaches, influencers, architects, and tarot readers boost online visibility.

In the next 12 weeks, I will position you as an industry leader by biuilding your brand and generationg leads for your business

The best part? 
You’ll get 100% money back if I fail to bring the result. 

Book a 1:1 free discovery call to build your personal brand and business on LinkedIn!
https://topmate.io/srinkhala_baranwal/

Srinkhala Baranwal

I used to believe engagement was the magic key to authority.

If enough people liked my posts…
If enough comments showed up below my content…
If enough noise surrounded my name…

Then the right people would finally see me.

So I chased it.

I posted for applause.
I optimised for likes.
I convinced myself that visibility and impact were the same thing.

But here’s what actually happened:

My posts went viral.
My notifications blew up.
And yet…

The people I wanted to reach —
The clients, the partners, the decision-makers —
Barely noticed.

Because noise isn’t authority.
And applause isn’t influence.

It took me years of working with founders to understand something simple but uncomfortable:

High engagement can still mean low impact.

I’ve worked with leaders who get hundreds of comments
But still feel invisible to the people who matter.

And I learned the same lesson myself.

Authority doesn’t come from being popular.
It comes from being relevant.

From speaking to the real struggles your audience is wrestling with —
Not the surface-level topics that get easy likes.

From creating content that makes someone stop scrolling
because they feel seen… not entertained.

From conversations that build trust,
Not just perform well.

So, how do you transition from noisy visibility to genuine authority?

🔥 You speak to what your audience actually feels.
Not guesses. Not assumptions.
Their real fears, hopes, decisions, and desires.

🔥 You engage with intention, not obligation.
When someone important interacts with your work,
You don’t respond with a generic “thank you.”
You start a conversation.

🔥 You make your expertise unmistakably clear.
No confusion.
No vague messaging.
People should instantly know who you help and how you help them.

🔥 You show up beyond the post.
Authority is built in the DM, the call, the insight, and the follow-up.
Not just the feed.

Because here’s the truth:

You don’t need more likes.
You need to be remembered.

As the founder who speaks with conviction.
As the leader who understands their audience deeper than anyone else.
As the voice people trust because you show up with clarity, not noise.

Authority isn’t earned through metrics.
It’s earned through meaning.

If you’re ready to shift from engagement to influence,
From noise to clarity,
From being seen to being trusted

👉 Book a call with me.
https://lnkd.in/grhU9q_N

Let’s build a personal brand strategy that creates real authority, not just activity.

Grow Your Personal Brand And Build Authority In 90 Days | Personal Branding Strategist | GhostWriter | Social Media Manager | Content Design

I don’t say this to criticise founders… 
but to support them.

Most Founders Show Up Online… 
But Almost None Stand Out

Even the committed ones, the ones who post consistently, write thoughtfully, and genuinely want to build authority, are still missing the foundation.

Not because they lack expertise.
But because nobody ever taught them what actually builds trust in 2025.

Here’s the truth I’ve learned building personal brands for high-performing founders:

Visibility isn’t built from posting everything.
Visibility is built from communicating the right things.

And the founders who attract the best inbound leads are the ones who look credible, sound clear, and convert without needing to convince; all master the same three pillars.

1️⃣ Positioning (The Trust Engine)

This is where real authority begins.
When you master positioning (your niche, your narrative, your promise), everything you say lands deeper and faster.

Great positioning gives you:
✔ Instant clarity in a noisy market
✔ Messaging founders resonate with
✔ A brand that feels unmistakably “you”
✔ Fewer objections and higher-quality calls

If you can position well, you become memorable.
Most founders skip this and get ignored.

2️⃣ Founder-Led Brand (The Credibility You Can’t Fake)

Your brand tells the truth about you.
Your thinking, your worldview, your voice it all shows up in your content.

Improve your brand, and you improve:
✔ Perceived authority
✔ Thought leadership
✔ Emotional connection with buyers
✔ The quality of your inbound leads

You don’t need fluff or viral hacks.
You need a brand built on your ideas, your insights, and your real expertise amplified with the right content system.

3️⃣ The Inbound Pipeline (The Consistency Multiplier)

Founders struggle not because they’re bad at what they do…
But because they have no system that works while they work.

A warm inbound pipeline gives you:
✔ Predictable lead flow
✔ Buyers who already trust you
✔ More demand than availability
✔ Calls that feel collaborative, not salesy
✔ A business that grows without you chasing

This is what keeps your calendar healthy for years, not weeks.

The Bottom Line

If you want a brand that attracts high-trust clients, 
The kind that value your expertise and respect your time, you don’t need to post more.

You need mastery.
Of your positioning.
Of your founder brand.
Of your inbound pipeline.

💬 Which of these three pillars do YOU need to strengthen the most?

If you want the exact framework I use to help founders build trust, stand out, and generate inbound leads predictably,
Book a 1:1 call with me. 
https://lnkd.in/grhU9q_N

“Srinkhala, I know I need to show up on LinkedIn…

But posting my own pictures feels so uncomfortable.

How do other founders do it?”
It was the founder of a fast-growing SaaS startup solving workflow chaos for mid-size teams.

Solid traction.
Brilliant product.
Zero personal brand.

I smiled because I’ve seen this pattern with so many founders.

I told him:
“LinkedIn isn’t asking you to turn into an influencer.

You don’t need to expose your personal life.
You just need visuals that represent the leader behind the company.”
Then I showed him three simple things:

• How to pose without feeling awkward
• How to take minimal, clean founder-style shots
• How to use basic lighting so even phone photos look intentional

He understood it… But he still hesitated.
“It still feels too personal, Srinkhala. I’m not a ‘camera guy’.”

So I said:
“Alright. Let’s make this easy, founder-easy.”

I opened my favourite AI image tool and shared a few tailor-made prompts designed specifically for founders.
Within minutes, he was stunned.

The images looked:

Professional.
On-brand.
Sharp.

Completely aligned with his founder identity.
And suddenly, the man who avoided LinkedIn for months was posting consistently.

His brand looked stronger.
His messaging finally had a face.
His engagement jumped instantly.

Because here’s the truth:

👉 They don’t need to overshare their personal life.
👉 Founders don’t need a photoshoot to look credible.
👉 They just need a visual strategy that feels authentic and sustainable.

If he can do it while managing a growing team and product roadmap, you absolutely can too.
Let’s build your founder presence without overwhelm and without awkward photoshoots.

👇 Book a call with me
https://lnkd.in/grhU9q_N

The biggest mistake I see founders make 

They build a company, but forget to develop their own brand.

Not intentionally.
Not because they’re lazy.
But because they’re drowning in operations, decisions, and survival mode.

And in that chaos, they forget to document their journey.

Not the success posts.
Not the investor-friendly updates.

The real journey.
I’ve worked with founders who survived months of uncertainty,
Who kept payroll running from their personal savings,
Who battled self-doubt in silence…

And yet, their online presence suggests that everything has always been “on track.”

And here’s the truth, most founders don’t realise until it’s too late:
Your journey is your unfair advantage.

Not the revenue.
Not the funding.
Not the fancy milestones.

It’s the part of you that can’t be copied.
But founders wait.

They wait for the “perfect” moment.

The traction.
The validation.
The glow-up.

They forget that the messy middle is the most powerful part of their story.
When you post only after you’ve succeeded,
People clap for you.

When you share while you’re building,
People believe in you.
People root for you.
People grow with you.

That’s how personal brands are built.

Not by polishing your image…
But by telling the truth while you’re in the trenches.

So if you’re a founder reading this, hear me:

Document now.
Share now.
Speak now.

Not for vanity.
Not for followers.

But because five years from today,
You’ll want to remember this version of you.

The one who fought, stretched, learned, stumbled, and still refused to quit.

And your future customers, partners, and team members?
They’ll want to meet that version too.

Start building your brand while you’re building your business.
Because one day, it will be the thing that sets you apart.

If you want clarity on how to turn your journey into powerful content that grows your brand and business, 
Book a call with me. 
https://lnkd.in/grhU9q_N

Let’s build your founder brand the right way.

The future of building a brand isn’t technical.

It’s emotional, and most founders still don’t get that.

This thought hit me today while reading about “vibe coding.”
Startups in India are raising $15–25 million to help people build software without writing a single line of code.

And suddenly it all made sense:
The same revolution is happening in marketing, especially for founders.

For years, everyone kept preaching:

“Learn funnels.”
“Learn ads.”
“Learn automation.”

But now?

AI writes your emails.
AI edits your videos.
AI drafts your scripts.
AI even builds your content calendar.

The advantage is no longer knowing how.
The advantage is knowing what and why.

The clarifier is replacing the coder
The person who can articulate clearly what they want so that AI can build it.

And the marketer is being replaced by the meaning-maker
The founder who can make people feel something real in a world full of automated noise.

“Vibe coding” lets people build apps by talking to AI.
“Vibe marketing” lets founders build brands by talking like humans again.

Because the future won’t reward the most technical.

It will reward the most intentional.
The most authentic.

The founder who knows their story so clearly that no tool can fabricate it.

AI can automate content.
AI can automate creativity.
But AI cannot automate trust.
Only you, the founder, can do that.

If “vibe coding” is the tech revolution,
Then “vibe marketing” is the human one.

The tools got smarter.
Now it’s your turn.

Founders, what do you think?
If you want to build a founder brand that stands out in an AI-first world 

Book a call with me.
https://lnkd.in/grhU9q_N

Let’s build your founder presence with clarity and intention.

Revenue-driving content for founders on LinkedIn 

Has three characteristics:

1. Specificity over inspiration

“Keep pushing” gets likes.
But…
“We cut customer onboarding time from 14 days to 48 hours. 

Here’s how” 
Captures the interest of investors, customers, and partners.

Specificity signals competence.
Inspiration signals noise.

2. Process over platitudes

“Stay motivated” feels nice.
 But…
“Our 3-step product feedback loop that doubled our activation rate”

Gets bookmarked, shared, and actually used.
Founders who show their process get remembered.

Founders who post platitudes get scrolled past.

3. Results over relatability

“I failed more than you think” gets sympathy.
But…
“Our pricing test increased conversions by 31%, here’s the breakdown”

Gets people asking, “Can you help us, too?”
Relatability builds connection.

Results build demand.

Here’s the truth most founders don’t hear enough:

Business buyers don’t hire you because you’re inspirational.
They hire you because you solve their problem better than anyone else.

Your content should prove that.
Not through motivational posts…
But through clarity, data, and insight that demonstrate your expertise.

Everything else is just digital journaling.

If you want to create content that positions you as the go-to founder in your industry, 
Not just a creator posting for engagement, 
Book a call with me.
https://lnkd.in/grhU9q_N

Let’s build your revenue-driving founder brand on LinkedIn.

P.S. It’s Shadi Season🫠

taplio

The Battle

Johnny Walker

Srinkhala Baranwal

Followers

Posts

Engagements

Likes

Performance ScoreJohnny Walker's LinkedIn Performance

Performance ScoreSrinkhala Baranwal's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Johnny Walker

Srinkhala Baranwal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Johnny Walker's LinkedIn Performance

Performance ScoreSrinkhala Baranwal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJohnny Walker's LinkedIn Performance