PropertyRepair

We Coordinate Maintenance for Property Managers, So They Can Focus On Building Their Business Without Worrying If Maintenance Is Being Scheduled and Tracked.

Our Track Record:
- More than 5,000 work order projects completed within first 5 years
- Operations in 3 states with a coordination team of only two, leveraging our AI Scheduler 
- Increase revenue by more than 35% year over year for 4 years in a row
- Provided steady contract work for qualified maintenance repair technicians 

To learn more about how we can help & see if you qualify for our performance-based guarantee, check out: https://propertyrepair.co

Founder & Director of Product/ Business Development

PKB kettlebell sandbags

PKBfit.com is a global state-of-the-art proprietary fitness equipment online store. 

I defined product specifications and managed supply chain logistics, including procurement for our MVP. Including establishing key relationships and negotiating terms with distributors and government buyers. Other responsibilities included:

- Negotiated cost and delivery schedules with domestic and international manufacturers.
- Defined marketing strategy to include website, digital, special events, and trade shows.
- Developed and implemented standard operating procedures.
- Worked with cross-functional teams, including the product channel team, to deliver a low-cost, high-quality product solution.
- Interviewed, hired, trained, and supervised account managers and sales team personnel.
- Oversaw all contracts and proposals, responsible for negotiations and closing.
- Managed P&L and budget forecasting.

I sold the business and invested funds into PropertyRepair.co.

Hey, my name is John and I help property managers and field service professionals save time on property maintenance through our AI scheduler and automated status follow-ups.

I'm obsessed with maintenance coordination and over the years developed our proprietary AI scheduling tool that saves you time tracking work order status between tenants and vendors and increases tenant satisfaction and retention.

I am currently offering open beta access to PMs to help them streamline operations. If you're interested, copy/paste the link below to your browser:
https://www.propertyscheduler.com/

John Rarity

Zen Digital Analytics

↳ Founded Zen Digital Analytics to help organizations extract clarity and value from their digital data through ethical, insight-driven measurement.

↳ Serve startups, marketing teams, and agency founders seeking to get more out of Google Analytics 4, Google Tag Manager, and Looker Studio.

↳ Deliver hands-on GA4 implementations, audits, and performance dashboards that align with long-term business goals - not just short-term KPIs.

↳ Known for translating complex data into clear narratives and strategic recommendations that empower smarter decisions.

↳ Act as a one-man strategic partner - more agile and attentive than agencies - trusted by clients ranging from solo marketers to enterprise teams.

↳ Provide coaching and workshops that upskill internal teams on how to ask better questions, read between the metrics, and embrace analytics as a daily habit.

Founder and CEO

DigitalTalentHub.Vegas

↳ More Information and Website coming soon.
↳ Stay Tuned.

Founder

EGO03 Business Adventures LLC

As a Founder – Zen Digital Analytics – a holistic digital marketing practice working with startup companies worldwide in a digital marketing analyst capacity, here's how I transform Businesses:

1. Consulting Experience:

- Consulting with hockey and baseball sports blogging sites – providing analysis, reporting, and management structure.
- Consulting with international e-commerce startups – teaching them how to leverage Google Analytics data to grow their organizations.
- Digital Marketing and Business Solutions Advisor for The Pyser Group.

2. Analytics & Reporting Expertise:

- Google Analytics 4 Certified
- Provide guidance and support to casual users/consumers of metrics

- Rapidly diagnose and correct website performance KPI declines
- Create data-driven recommendations for site improvement, conversion optimization, and reducing bounce rates

- Serve as a subject matter expert on all things Web Analytics
- Expert Google Analytics reporting and analysis for private clients

- Google Analytics reporting, analysis, and SEO for www.thecup.us

3. Digital Strategy & Optimization:

- Advise on website design, monetization, and functionality
- Create brand marketing plans & website marketing strategies

- Quickly identify key attributes of a client's website, online business model, and digital marketing strategy
- Google Ads campaign analysis and reporting

4. Visualization & Insights:

- Google Data Studio (Looker Studio) – Data visualization project manager (marketing & staffing analysis)
- Created eBay Listing Intelligence product research service
- Created Facebook Insights Reporting & Analysis service

5. Volunteer Projects:

- Project Leader – The Analysis Exchange volunteer website analysis initiatives

6. Social Media Analytics Knowledge:

- Deep understanding of social platforms (Facebook, YouTube, Twitter)
- Skilled in identifying what works best across various social media scenarios

Digital Marketing Executive

Mischa Communications, Inc.

↳ Responsible for Google Analytics (GA4) reporting and analysis across multiple advertising and marketing agency clients.

↳ Deliver weekly and monthly performance reports, focusing on website traffic, user behavior, and key performance indicators (KPIs).

↳ Develop clear, visual client overview presentations that communicate insights on website performance, campaign effectiveness, and areas for optimization.

↳ Help clients understand data trends and provide strategic guidance to improve digital marketing performance.

Consultant - Google Analytics

HealthCare Support 

↳ North American Partners in Anesthesia (NAPA)

↷ Lead the design and development of case studies, from initial scope to finalized one-page visual stories.
↷ Craft compelling narratives for each project by translating complex data into engaging, visual summaries.

↷ Manage end-to-end project logistics, ensuring smooth execution across all phases.
↷ Coordinate and oversee internal data collection activities to ensure accuracy and relevance.

↷ Collaborate with key stakeholders to define baseline metrics and confirm data alignment with business objectives.
↷ Uncover compelling stories within the data to highlight NAPA’s impact on customer success.

↷ Work closely with internal teams to identify marketable data points for content and strategy.
↷ Provide expert consultation on website performance analysis and reporting.

Project Research Coordinator – Consultant

NBCUniversal Media, LLC

↳ Deliver best-in-class reporting practices and strategic insights to both internal stakeholders and external brand partners.

↳ Collaborate with developers to integrate performance metrics across mobile apps, browser-based platforms, and video products.

↳ Ensure consistency in measurement frameworks across all digital products for accurate performance tracking.

↳ Design and implement reporting standards within Adobe Analysis Workspace for scalable and efficient reporting.

↳ Provide implementation strategy and QA oversight for digital metrics across diverse product types.

↳ Advocate for digital analytics by promoting self-service dashboards, efficiency, and cross-functional understanding.

↳ Utilize tools like Tableau to develop insightful models, including mobile app OS performance analysis.

Manager., Digital Management Strategy

EliteHerbalist.com

↳ Provide monthly website analysis and performance reporting to track key metrics and identify growth opportunities.

↳ Conduct monthly review meetings to assess marketing research and identify areas to expand consulting services.

↳ Design and refine marketing plans focused on brand visibility and audience growth.

↳ Collaborate closely on product launch strategy, aligning insights with business goals for successful rollouts.

Marketing Analyst

Keystone Solutions

↳ Conducted competitive web analytics overview for brands in the consumer products sector.
↳ Created reporting and analysis using Bazaar Voice data across multiple consumer brands.

↳ Delivered redemption analysis reports leveraging Coupons.com data to inform promotional strategy.
↳ Developed and presented Facebook Insights analysis and demographic reporting for various brands.

↳ Utilized Google Analytics to build KPI dashboards and performance reports.
↳ Led data audit comparisons between Shuffle Point, Google Analytics API, and GA platform to validate tracking accuracy.

↳ Ensured the application of analytics best practices 
↳ To support successful metric tracking and business outcomes.

J&J Consumer Products - Consultant

Travel Impressions - American Express Vacations Online

1. Reporting & Automation:

↳ Automated key departmental reports using Crystal Reports for improved efficiency
↳ Delivered monthly comparative analytics reports to internal teams

↳ Created and managed operational profit & loss models for AmericanExpressVacations.com
↳ Led annual budget planning and monthly P&L activities

2. Data Analysis & Performance Insights:

↳ Analyzed and reported daily business performance vs. forecasted sales goals
↳ Managed, analyzed, and presented Yield Management campaign profitability

↳ Conducted post-project impact analysis to assess incremental business value
↳ Delivered high-level consumer behavior insights from multi-touchpoint data
↳ Interpreted large datasets into insightful, actionable strategies

3. Web & Campaign Analytics:

↳ Monitored web analytics to uncover patterns and conversion optimization opportunities
↳ Deployed Google Analytics across two consumer-direct travel brands

↳ Measured and analyzed search behavior (internal and external)
↳ Participated in strategic marketing planning sessions

4. Marketing & ROI Strategy:

↳ Worked with the marketing team to analyze ROI on third-party campaigns
↳ Presented quarterly competitive analysis to senior leadership

↳ Identified growth opportunities and process improvements to boost profitability
↳ Translated complex business needs into technical solutions for development teams

Senior Metrics Analyst

1. Executive Reporting & Scorecards:

↳ Created Executive Business Scorecard Reports for senior management
↳ Designed and automated complex Digital Marketing Scorecards for performance tracking
↳ Held weekly web metrics reviews with brand marketing teams to share trends & insights

2. Financial & Departmental Management:

↳ Collaborated with directors to update P&L models for AmericanExpressVacations.com
↳ Used SAP for advanced financial reporting and profitability analysis
↳ Managed and developed department-wide reporting systems and workflows

3. Web & Digital Analytics:

↳ Utilized Omniture and other tools for detailed website performance analysis
↳ Conducted on-site and off-site web analytics reporting and optimization
↳ Performed functionality testing for website enhancements and delivered findings to tech teams

4. Project Management & Optimization:

↳ Executed and led analytical projects to support business decision-making
↳ Owned the relationship with web metrics providers to ensure maximum financial ROI
↳ Continuously improved workflows and reporting processes to optimize resources and delivery timelines

Metrics Analyst

↳ Product Placement & Marketing Strategy:

- Developed product placement strategy for AmericanExpressVacations.com
- Analyzed website marketing strategies to recommend performance enhancements

- Provided strategic recommendations to improve marketing effectiveness
- Contributed to innovation and refinement of the online customer experience

↳ Web Performance Analysis & Reporting:

- Used WebTrends and Omniture for performance analysis and reporting
- Designed and published departmental reporting dashboards

- Completed in-depth analyses on performance fluctuations and traffic behavior
- Identified low-converting traffic sources and recommended optimization strategies

↳ Data Analysis & Customer Insights:

- Leveraged SAP to build destination trend reporting
- Supported customer insight research projects with actionable data

- Delivered quarterly presentations on the online travel industry to senior management
- Possess strong capabilities in analyzing large datasets to produce meaningful business insights

Analyst Ecommerce Business Group

American Home Mortgage

1. Process Improvement & Efficiency:

↳ Identified opportunities to streamline reporting processes for enhanced efficiency
↳ Implemented changes to improve consistency and accuracy in reporting
↳ Used Excel VB to automate manual report preparation, saving time and reducing errors

2. Reporting & Analysis:

↳ Developed a scorecard model using MS Access for tracking defaulted government loans
↳ Prepared monthly presentations for the Chief Credit Officer, utilizing PowerPoint and Excel
↳ Provided ad hoc reporting support to external departments for various analytical needs

3. Auditing & Quality Control:

↳ Established a formal audit process for government audits to ensure compliance
↳ Reviewed and interpreted quality indicators, communicating findings to department managers
↳ Worked with senior managers to analyze trends and develop forecasting strategies for future growth

Risk Analyst

Google Analytics 4 Certified | Expert Analyst | Digital Marketing | Analytics Is The Soul Of Your Business|Speaker

↳ Struggling to Make Sense of Google Analytics 4?
↳ Not Sure if Your Tracking is Set Up Correctly?
↳ Missing the Key Insights You Need to Grow Your Business?

You’re not alone. Many businesses have GA4 installed but can’t fully utilize it—leading to inaccurate data, missed opportunities, and poor decision-making.

I’m Neil Shapiro, a digital marketing data specialist with 20+ years of experience in measuring marketing success. My expertise lies in Google Analytics 4, Google Tag Manager, and Looker Studio (Data Visualization).

➞ Here’s How I Can Help:

↳ GA4 Audit & Implementation: Ensuring your website is tracking the right data.

↳ GA4 Analysis & Reporting: Transforming raw data into clear, actionable insights.

↳ Looker Studio Dashboards: Custom visual reports for better decision-making.

↳ Google Tag Manager Setup: Ensuring proper event tracking for complete data accuracy.

↳ Digital Marketing Performance Consulting: Helping your internal teams leverage GA4 like experts.

➞ What Makes Me Different?

✅ You Work Directly with Me – No middlemen, no miscommunication.

✅ Honest, No-Fluff Analytics – I focus on clarity, accuracy, and real insights.

✅ Industry Experience – I’ve worked with E-commerce, Travel, Media, Industrial, Medical, and Professional Services businesses.

↳ Want to unlock the full potential of your GA4 data?
↳ Check Out My Featured Section to Learn More & Book a 1:1 Consultation Today!

Neil Shapiro

Every reliable dashboard begins long before a single chart is built.
 
It starts in the quiet, invisible layers of Google Tag Manager - where precision, not design, determines the accuracy of every number your team will see.
 
Because the truth is this: dashboards don’t create clarity. Implementation does.
 
Here’s how I build data foundations that hold up - not just for this quarter, but for the next five years of growth.
 
1- Tag Architecture That Scales:
 
A strong structure beats a large one. I use modular event naming and trigger templates that grow with your website - not against it. This ensures every new campaign, page, or platform addition fits seamlessly without breaking your tracking logic.
 
2- Context-Aware Tagging:
 
Data without context is noise. By using Lookup Tables and conditional triggers, I ensure events only fire when they should, no duplication, no irrelevant noise, just clean intent-driven signals.
 
3- Ongoing Tag Validation:
 
Every setup is alive. That’s why I implement automated tag tests using GA4 DebugView and regular audits to catch silent breakages before they erode decision-making trust.
 
➞ The Result? 
 
Dashboards that don’t just look good - they are good, because they’re built on truth.
 
↷ I’m Neil Shapiro, Founder of Zen Digital Analytics.
 
↷ I help Marketing Directors turn complex tracking setups into scalable, reliable measurement systems.
 
➡️ What’s the one area of your analytics setup you’re least confident in right now?
 
A) Tag structure
B) Trigger accuracy
C) Ongoing validation

Neil Shapiro 

Helping Businesses Leverage Google Analytics 4 (GA4) for Smarter Decisions through GA4 Audit, Reporting and Data Visualization to Drive Growth for Business | Check Out My Featured Section to Book a 1:1 Consultation

I’ve seen Brilliant Google Tag Manager setups collapse not because they were Poorly Built, But because they were never Maintained.
 
The truth is, every GTM setup has an expiration date if it’s not actively managed.
 
Websites evolve, campaigns shift, and tracking needs change. 

But the tags? They just sit there quietly breaking behind the scenes.
 
→ Strong measurement isn’t about building once. 
→ It’s about building and maintaining.
 
Here’s how I keep GTM systems healthy long after they launch:
 
1- Implement Version Control Discipline:
 
Every update, no matter how small, should be logged, tested, and versioned. I treat GTM like code: always reversible, always documented. This saves hours and panic when something suddenly stops firing.
 
2- Schedule Quarterly Tag Audits:
 
Tags drift out of alignment over time. A quarterly review through GA4 DebugView and Tag Assistant ensures everything still tracks correctly and removes duplicates or dead triggers before they cause reporting confusion.
 
3- Create Accountability Through Ownership:
 
The best GTM systems have a clear owner. Someone responsible for ensuring updates, cleanups, and changes align with business goals, not just tech fixes. Without ownership, even the smartest system becomes chaos.
 
Good measurement doesn’t age by accident - it stays accurate because it’s cared for.
 
↷ I’m Neil Shapiro, Founder of Zen Digital Analytics.
 
↷ I help Marketing Directors build and maintain GTM systems that stay reliable long after the campaign dust settles.
 
➡️ When was the last time your GTM setup had a full audit?
 
A) This quarter
B) Last year
C) Can’t remember

The Biggest mistake I see in Google Tag Manager Setups?

Teams treat it like a collection bin instead of a measurement system.
 
Every scroll, every click, every hover - tracked.
But when everything is measured, nothing is meaningful.
 
→ Future-proof measurement doesn’t come from more tags.
→ It comes from intentional tagging - built to reflect real business outcomes, not digital noise.
 
Here’s how I approach it:
 
1- Define Business-Centric Events First:
 
Before a single tag is built, I map measurement to business goals - leads, purchases, or form completions. Every tag should prove its value in advancing one of those outcomes. If it doesn’t, it’s clutter.
 
2- Use Hierarchical Event Structures:
 
Events need context. A click means nothing unless you know which element, on which page, under what conditions. By using structured naming conventions, e.g., cta_click → pricing → homepage, I make sure every event tells a full story.
 
3- Establish a Sunset Policy for Tags:
 
What worked last year might be irrelevant today. I audit and retire outdated tags regularly - this keeps your system clean, accurate, and responsive as your site evolves.
 
→ Tagging with intention turns data into strategy.
→ It’s not about collecting everything - it’s about knowing which signals drive growth.
 
↷ I’m Neil Shapiro, Founder of Zen Digital Analytics.
 
↷ I Help Agency Founders and Marketing Directors move from track-it-all chaos to clear, outcome-focused measurement systems that scale with confidence.
 
➡️ Be honest - How many tags in your GTM setup actually connect back to a business outcome?
 
A) Most of them
B) A few
C) Not sure anymore

taplio

The Battle

John Rarity

Neil Shapiro

Followers

Posts

Engagements

Likes

Performance ScoreNeil Shapiro's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

John Rarity

Neil Shapiro

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Neil Shapiro's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNeil Shapiro's LinkedIn Performance