RIA organic growth systems | Fully-managed digital marketing/lead gen | Turnkey talent/software/design/ad spend/web dev/content = dead simple | Compliance focused |🗓️Secure Your Free Exec Workshop Below ⬇️

For decades, Advisories and Wealth Management Firms have been shuttered from marketing online properly. Shackled by regulation and blinded to the true essence of a great online presence:

Activities and assets that leverage the fundamentals and align with your principles.

Your industry has been tirelessly digging for gold - sweat-riddled and panic stricken - when it was never buried to begin with.

This has birthed a strange, twisted obsession with weird silver bullets; wacky, unsustainable shiny objects; online RIA directories that only represent a competitive parity; and digital marketing fads that only burn your goodwill alive.

Ironic, given that your principles are to: 
✅ ensure comprehensive fundamentals are in place
✅ respond to market activity with equanimity
✅ leverage the magic of compounding
✅ plan over long-term horizons

Yet when it comes to digital marketing and trying to grow AUM online?

Raise your hand if you've been on a roller coaster of crackpot, digital marketing tom-foolery for two decades🎢😱

Your firm deserves to market online using a diverse array of rock-solid tools and tactics, built upon a foundation of ABSOLUTELY NAILED FUNDAMENTALS.

Without the fundamentals nailed (warning: they are actually quite boring and mundane), you're running a race against Olympians with lead in your sneakers.

I'm here to pull back the wool, and show you the "secrets" that have been hiding in plain sight all along. They are no less principled than your approach to advising your clients. 

For too long, the SEC's tight grip on marketing rules was unfair, restricting you from using the most powerful, effective, and persuasive tools in the marketing toolbelt.

In 2022, the SEC officially rolled out the new marketing rule...

...but the industry is still hypnotized by shiny objects and silver bullets, having never truly understood the fundamentals of a great online presence.

So if you're ready to finally take those marketing training wheels off... 

If you're ready to stop posting links to vanilla Broadridge articles on LinkedIn that only get punished by the algorithm and drive zero engagement...

If you're ready to quit the weird silver bullets, lackluster directories, and 3rd party lead gen and appointment setters...

If you're sick of your website's "book a free consultation" button that never gets clicked...

And if you're ready to FINALLY take your own advice and build something comprehensive and diversified, to build a better future, just like you inspire and assist so many others in doing...

DM me "fundamentals".

John Swystun

Simplifying Wealth Management for Advisors & Clients. 40M+ client interactions delivered. | Founder Blueleaf | Host of The Augmented Advisor 🎙️

I love to help financial advisors who love their clients and put them first. 

But there's more to it.

The longer story ...

When I was little I wanted to know everything.

Literally.

→ And I'm further away now than I was then.
→ I called it knowing the mind of god.
→ What can I say, I was a weird kid.

I knew it wasn't possible but I did everything and anything to learn.

→ Was an engineering student who took dance classes.
→ Worked as a financial advisor and owned restaurants.
→ Completed $billions in transactions as an Investment Banker.

And I built 5 startups.

→ All that learning and diverse experience taught me
→ Communication and engaging others 
→ Is at the heart of everything.

Especially financial advice. Then 2008 hit and I put it all together to help financial advisors.

My company is called Blueleaf Wealth.

Since then:
→ Worked with 1,000s of advisors
→ Supported 100,000s of their clients
→ Deliver 1,000,000s of messages to clients
→ Created 10,000,000s of client engagements for advisory firms

→ We took communication and engagement 
→ And built it as the foundation of our 
→ Wealth management platform.

Reporting | Billing
Rebalancing | Practice Management
And the most engaging client experience available

All of it helps wealth managers automate and communicate.

If I can help you ...

WORK WITH MY COMPANY ↓
Visit our website: www.blueleaf.com

or drop me a DM

John Prendergast

25% more for health insurance this year.
And I'm actually celebrating.

It is completely insane.
Got our renewal notice last week.

20% increase.
Fewer benefits.
I couldn't believe it.

So we did what any rational business would do.

We shopped aggressively.

Contacted every broker. 
Compared every plan. 
Ran the numbers obsessively.

The result?

Nothing was cheaper.

So I talked to my entrepreneur friends.
They're seeing the same thing.

So we kept digging.
And we found something better.

Better for our team at least.

60% reduction in deductible. 
More services with co-pays. 
Just 5% more than our inflated rate.

So we're paying 25% more than last year.
But our team gets dramatically better coverage.
That's the "win" in today's health insurance market.

And it's completely broken.

The math shouldn't work this way.
Worse coverage shouldn't cost 20% more year over year.

This system punishes small businesses.
It punishes people who care about their teams.

Somewhere out there is an entrepreneur who understands this industry from the inside.

Someone who can actually fix this mess.

Whoever you are...
I'm rooting for you.

Because this can't be how it works forever.

How much did your health insurance go up this year?

PS "𝗘𝘃𝗲𝗿𝘆 𝘀𝘆𝘀𝘁𝗲𝗺 𝗶𝘀 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗹𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗶𝘁 𝗴𝗲𝘁𝘀." 
- Paul Batalden

CEO Blueleaf Wealth - Tech & Services for Advisors. | Host of The Augmented Advisor 🎙️| Blueleaf delivers wealth managers an all-in-one platform with an exceptional experience at an exceptional value.

Want to double revenue...
Without working a single extra hour?

I've been lucky enough to work with thousands of advisors. I get to see who wins.

Yet, most advisors miss either miss this one key completely or like me, need to continually relearn it.

Maybe it's because we don't 'see" it as a problem to solve.

Decision making.

Wait, isn't that just something we have to do?

It turns out that the most successful advisors eliminate decisions and the resulting decision fatigue.

In other words, they automate decisions.

I watched one advisor transform his practice this year.

While others manually check financial plans and remember client review schedules, top performers set it and forget it.

He automated everything that didn't need a personal touch.
→ All planning and investment management workflows 
(The obvious)
→ Most financial planning reviews and analysis 
(AI game changer)
→ Most personalized client communications
(Biggest client impact)

Then April's tariff chaos hit. Then the 43-day shutdown. Then weeks without economic data.

He was the only one who wasn't exhausted.
Fresh.
Ready.
Present.

Most advisors? Running on empty from a hundred tiny decisions—even before markets entered "extreme fear" territory.

His AUM doubled within 18 months while competitors lost clients to inertia.

Not from working harder.
But from eliminating the mental load that drained energy.

That's the secret few advisors recognize:
Less daily decision-making creates more capacity when clients actually need you.

What routine tasks are stealing your energy from real client conversations?

PS "𝗗𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝗻𝗼𝘁 𝘁𝗼 𝗱𝗼 𝗶𝘀 𝗮𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝘀 𝗱𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼."
— Steve Jobs

Of course we're an AI bubble ...
But that doesn't mean what you think.

Yeah, valuations will crash.
Money will be lost.

Some of your favorite AI tools will disappear.

But here's what people forget:
Tech bubbles don't just destroy value.
They build infrastructure.

The dot-com crash killed pets.com and Webvan.

But it left us with:
→ Fiber optic networks
→ Data centers
→ Web protocols
→ Payment systems

All the stuff that made Google, Amazon, and Netflix possible.

The AI bubble is doing the same thing right now.

We're building:
→ Massive compute infrastructure
→ Trained models
→ Integration frameworks
→ AI-native workflows

So will your favorite AI toolmaker go away?
Probably.

But by then the value of AI will have been embedded in everything else.

The bubble isn't the problem.
It's the delivery system.

What future development are you hoping this AI bubble makes possible?

PS "𝗦𝗼𝗺𝗲𝗼𝗻𝗲'𝘀 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗵𝗮𝗱𝗲 𝘁𝗼𝗱𝗮𝘆 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗽𝗹𝗮𝗻𝘁𝗲𝗱 𝗮 𝘁𝗿𝗲𝗲 𝗮 𝗹𝗼𝗻𝗴 𝘁𝗶𝗺𝗲 𝗮𝗴𝗼."
- Warren Buffett

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John Swystun

John Prendergast

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The Battle

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John Prendergast

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