Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

ShareYourStory.com

-We help authors and speakers publish their books and get on stages

-Scaling Sales + Partnerships for the #1 hybrid publishing company in the world

-Co-Host of the Share Your Story Speakers Mastermind

Director of Sales and Partnerships

Alba Coaching and Consulting

-Thought Leader Coach

-One on One coaching for Thought Leaders trying to become successful authors and speakers

-Helped my favorite client go from few stages to finished book + built brand + headline speaker at Global Leadership Summit 2025

Founder

Coach Builder

Account Executive

Catalyst Collective & The Purpose Project

Director of Business Development

(Fractional) Director of Development

(Fractional) Creative Director

StoryBrand

Sales Development Representative

Business Made Simple

Advantage Solutions: Sales, Marketing, Technology

Digital Marketing Specialist

Georgetown Project

I get the honor of leading The Georgetown Project Youth Employment program.  I am living out my passions of serving youth in my community by recruiting, supervising, and providing job and career coaching.

I also have the privilege of developing relationships with community stakeholders and employers to ensure that these youth can gain employment skills and become productive citizens after high school graduation!

Director of Youth Employment | Career Coach

Life Church Round Rock

Director of Youth Services

BlahBlah Media 

Sales Consultant

Writing my first book + building a coaching business publicly + documenting all the failures along the way| Director of Development @ The Catalyst Collective 💬| Marketing Coach👨🏽‍💼| Future Best-Selling Author ✍🏼

Howdy stranger 👋🏼
Welcome! Here are 5 quick hitters for you to get to know me quickly: 

1. I am passionate about Faith, Family, and Food 
(mainly cheeseburgers - not a joke, use to do rankings in Austin and beyond) 

2. My family and community is based here in Austin, Texas

3. My main job is: building and leading the sales side of Streamline Books, a publishing and media company for experienced leaders ready to become authors and speakers! 
Why? THE WORLD NEEDS YOUR STORY 

4. On the side I am: writing my two books right now connected to failure, success, and manhood.

5. I try to post 3-5 times a week on here, telling stories and lessons from:
     --growing sales at a fast growing startup publishing company
     --messaging and storytelling tips
     --authoring my first books
     --and balancing all of that while trying to be a good husband and father


❗️Click FOLLOW to join the journey. Excited to connect!

taplio

The Battle

John Gross

Aaron Alba 💬

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