Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

Accel Health

Healthcare recruiting is broken and we're aiming to flip the industry on its head.

CEO & Co-Founder

Intelligems

Advisor

Klaviyo

• Managed global team of ISV/tech partnership managers at Klaviyo
• Partnered with Product and Engineering leaders at Klaviyo to launch the first Klaviyo App Marketplace
• Launched tech partner program, driving revenue from ISV/tech partners, creating the framework for engaging our 350 integration partners for the first time.
• Achieved 250% revenue growth from partners in the first year.

Head of Technology Partnerships

ReCharge Payments

Scaled the sales, partnerships, marketing, customer success and people operations teams as the company grew from 70 to 400 people.

Chief Operating Officer

Led the enterprise sales, partnerships, launch management and strategic marketing teams.

Head of Growth

First go to market hire. Created the early sales, partnerships and marketing disciplines at Recharge. 
Grew the inbound sales motion from 6% to 42% of overall processing.

Growth & Marketing

Whether I’m scaling teams or orchestrating my next travel getaway, I always harness my adventurous spirit, powerful life experiences, and deep-seated intentionality to achieve goals and enact positive change. 

Born in Sri Lanka, I grew up in Southern California where I cultivated a passion and curiosity for being immersed in different cultures and traveling. 

Previously, I held leadership roles at two unicorn companies, Klaviyo and Recharge. As of February 2024, I've embarked on a new venture in the world of healthcare. 

Just as human-focused as I am goal-driven, I am passionate about empowering women in tech and cherish opportunities to advise and mentor others, whether it be through my working relationships or to a larger audience. 

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Past Speaking Engagements:
GROW LA 2023
Klaviyo Partner Day 2023
Klaviyo Partner Day 2022
SubSummit 2021
Women in eCommerce 2021  
Grow New York 2020 
Running Remote 2020  
RECUR 2019
ChargeX 2019
Shopify Unite 2019 
SubSummit 2019
ChargeX City Tour Events 2019
Recurring Revenue Conference 2018 
Shopify Unite 2018

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The Battle

John Gross

Chathri Ali

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