Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

Habitat Partners

Early-stage VC fund focused on pre-seed/seed/Series A investments in the consumer and software ecosystems

Partner

InvestEco Capital

Venture Partner

Vitality Ventures

My entity for angel investing and leading/participating in SPVs. 

I invest in Pre-Seed to Series A rounds with a focus on Marketing/Retail/E-Commerce Technology, CPG, DeepTech, and HealthTech. Honestly, I usually just try to invest in "smart friends."

Some companies I've backed: Keychain, Mid-Day Squares, Machina Labs, Brightland, Prescient AI, Tiny Health, Platter, Tandem, Aisle, MultiOn, Nara Organics, Stylux, and more...

General Partner

Term Sheet Pitfalls

Go to newsletter for term sheet and fundraising education. Join thousands in the link below.

Author

TRYBL Brands

My LLC for advising, biz dev, and consulting. 

A few of the clients I've been fortunate to work with: With Coverage, The Platform CPG, Skio, Spread the Love, Obvi, Mmmly, SmartSweets, Gopop, Snapchill

CEO & Founder

Spread The Love®

Bringing Spread The Love to athletic facilities near you!

Sports Nutrition Advisory Board Member

Forum Brands

Director of Finance

VMG Partners

VMG Partners (“VMG”) is a private equity firm specializing in building iconic consumer brands. Since it was founded in 2005, VMG has been at the forefront of consumer products investing, partnering with entrepreneurial companies, founders and co-investors to deliver a depth of experience to help grow, scale and prepare companies for exit.

MBA Investment & SPAC Intern

Stanford GSB Impact Fund

The GSB Impact Fund is an evergreen fund that invests in early-stage for-profit ventures seeking both financial and social and environmental returns. We invest in, partner with and grow early-stage, seed to series A impact-first startups seeking to solve the most challenging problems in Food and Agriculture.

Investor, Food & Agriculture

Selva Ventures

At Selva Ventures, we invest in emerging brands that make their consumers’ lives better. We want to support brands and the entrepreneurs that lead them early in their journey, before they reach $10 million in annual sales, and provide strategic resources along the way. Our capital comes 100% from a small collection of individuals and family offices, which allows us to be patient as our partner brands build their companies the right way.

Associate

Partner @ Habitat Partners | VC | Stanford MBA | ex-NCAA Tennis

My newsletter on term sheet / fundraising education: 

https://termsheetpitfalls.beehiiv.com/subscribe

I'm currently a Partner @ Habitat Partners, an early stage VC firm based in NYC, born out of the renowned creative agency, Red Antler. 

I focus on Pre-Seed to Series A investments, splitting my time between CPG, Commerce/Retail/Marketing/Ad Tech, Consumer Tech, and other areas within the general technology sector (including but not limited to FinTech, PropTech, AI/Robotics, and HealthTech). 

- I strongly prefer warm intros but am occasionally open to an amazing cold email; if I don’t respond, please follow up

- I won’t respond to sales or service inquiries 

I also actively angel invest & run occasional SPVs with a focus on Seed to Series B companies in the CPG, Commerce/Retail/Marketing Tech, DeepTech and HealthTech sectors. Some of my prior investments include Mid-Day Squares, Keychain, Tiny Health, Elo Health, Mealogic, Brightland, Prescient AI, Machina Labs, Platter, Aisle, and others. 

My biggest personal passion is health and wellness derived from my days as a former Division One tennis player at Yale. While I'm always open to a coffee or zoom, if you're in NYC and are active, I'd love to go on a run, do a workout, play pickleball/padel, etc.

** AGAIN I DON'T RESPOND TO SALES INQUIRIES **

taplio

The Battle

John Gross

Daniel Faierman

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