Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

Kiser Barnes

Red Antler

Red Antler is the leading creative partner to new ventures. We turn brand new ideas into brands you can't live without.

Chief Creative Officer (CCO) and Partner

Digitas North America

Executive Vice President, Head of Design 

National lead connecting media-fueled creativity to multidisciplinary design and elevating craft across brand design, experience design and immersive experiential.
Innovation lead defining emerging metaverse + web 3 opportunities for global brands and products through gaming and stand-alone platforms.
https://www.digitas.com

Head of Design

Reimagining the way brand experiences shape the future of the real + virtual world. Leveraging true integration, media-fueled creativity, design and inspiring brand stories to measurably move people.

Senior Vice President Director, Experience Design

ERA-co

Founding member of ERA, a global full service branding + experience agency. 
Creative lead, connecting brands and people to culture through experience design and innovation. 
Defined and positioned the future of entertainment, brand experiences, wellness, hospitality + neighborhood brands including:
-> TSX Times Square. A platform for entertainment at the crossroads of global culture.
-> Guinness Quarter Dublin. The future of Diageo’s oldest distillery and Dublins creative heart.
-> 5 Star resorts and hospitality experiences in Dubai 
-> The Queensbridge Building. A vertical city of hospitality, a members only club, hotel, 
  residential and UnderPark in Melbourne, Australia
-> Yerba Buena Island SF. Premium residential and wellness on an island in the bay 
-> and more..

Founding Member. Global Design Director

The Howard Hughes Corporation

Creative lead internal agency redefining Seaport District NYC through 360 marketing, design, experiential and partnerships.
-> Pier 17 - A 3,000 person rooftop concert venue with Live Nation
-> 10 Corso Como NY fashion concept store
-> 15 + F&B brands and pop-ups with America’s most renowned chefs including Jean-George,
Wiley Dufresne, Nancy Silverton & more
-> Art/cultural activations with collaborators including: AIGA, Guggenhein, Storefront for Architecture, Geronimo, Tin & Ed, Leta & Wade and Symmetry Labs
-> Facilitated and pitched strategic partnerships to unlock additional revenue, marketing and
creative opportunities. Partnerships included: Vice Media, Chase Sapphire, Lincoln Motor Co.,
Pepsi and Heineken

Design Director. Seaport District NYC.

Studio Kiser

Freelance Creative Direction for Agencies and Clients. Primarily focused on Spirits, Fashion and Lifestyle brands.
Agencies: Momentum, Laird + Partners, Mirrorball, Geometry
Brands: Espolòn Tequila, Bulldog Gin, Skyy Vodka, Wild Turkey, Aperol, Appleton Estate, Strongbow, Dos Equis, Chloé, Calvin Klein, Converse, Timberland, Harley Davidson, HBO, Sony, SAP, VP Records, Atlantic Records, DJ A-Trak, Saul Williams, The Brooklyn Circus.

Projects including branding, advertising, experiential, strategy, retail, digital, social, apparel graphics, album art and packaging.

Creative Director

BFG Communications

Associate Creative Director for Grupo Campari.  Focused on branding, 
packaging, advertising, experiential, bartender engagement, pos, digital/social  and strategy. 

Creative lead on ESPOLÒN Tequila, BULLDOG Gin, 40 Creek Whiskey, Auchentoshan and Bowmore Islay. Developed creative strategy, advertising and experiential programs for SKYY Vodka, Wild Turkey, Aperol, Appleton Rum and Cabo Tequila.  

Managed creative teams, photoshoots and worked closely with production to implement multi-city experiential programs.  Member of creative team responsible for $10M + in new business wins.

Associate Creative Director

G2 Worldwide

Art Director G2 branding, design and new business team.  Primarily focused on branding, global 
guidelines, packaging design and advertising.
Responsible for art direction on client pitches including Patrón Tequila,  Strong Bow and Maximus Vodka

Freelance Art Director

Kiser is a creative leader and experience maven who works at the intersection of design, culture and innovation. As Chief Creative Officer and Partner at Red Antler, he builds fantastic futures for brands by connecting creative innovation to transformative experiences. 

From startup brands to Fortune 100 companies, Kiser has helped define some of the world’s greatest brands across a diverse range of industries + sectors. He brings a holistic and innovative perspective to brand building having led a unique range of experiences including: brand design, advertising, apps + e-commerce, retail, experiential activations, gaming design, packaging and more.   

Recently Kiser led Walmart’s momentous entry into the metaverse with Walmart Land and the acclaimed Delta Wonder Window CES experience. He is a Cannes Lions Grand Prix winner and was listed as a 2023 Web3 Marketing Trailblazer by Ad Age, representing innovative thinkers who are blazing a path in emerging tech with creativity and flair. 

Prior to Red Antler, Kiser was the Head of Design and Innovation at Digitas/Publicis Groupe. Over the course of his career he has led a diverse client roster that includes LVMH, Google, Delta Air Lines, Crocs, Visa, Four Seasons, Calvin Klein, Lincoln Motor Co. and more.

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John Gross

Kiser B.

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