Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

MJ Ventures

MJV builds Custom AI Agents for agencies, small businesses, non-profits, and well, just about everybody. 

Head over to mjventures.org to check some of our work out.

Founding Partner, CEO

People First

As the Senior Tech Director, I am the day-to-day lead of the Tech, Data, DevOps and Product teams. In this role, I am responsible for understanding and advancing the big-picture strategic objectives of People First, and for converting them into process, products, and documentation.

Senior Director of Technology

Data Engineer

Senior Technical Digital Fellow

Loop

Ometry Business Development Team (The Driver)

- The Business Development team invents products and features for location-enabled devices that support a culture of safety and ensures that all drivers get home safely. As a customer development manager, I make sure Ometry customers have the tools they need to avoid crashes, resulting in fewer lost work days and occupational fatalities and lower CSA scores and loss ratios. 

- Working with customers to measure the benefits of improved driver safety and cost savings in terms of productivity and insurance premiums. 

- Identifying new business opportunities by developing relationships across industries.

- Maintaining the active thought leadership of Ometry executives in press, at events, and by developing original content, including the Golfcour.se podcast.

Business Analyst

Modern Reliance

Modern Reliance matches college students with Older Adults who need assistance with house chores, technology lessons, and other services. 

• Second Place in the College New Venture Challenge – a $50k undergraduate entrepreneurial competition through the Polsky Center at the University of Chicago
• 1 of 13 teams to participate in the 2019 Polsky Accelerator
• Partnered with several nonprofit organizations and senior living communities

Chief Marketing & Product Officer

Polsky Center for Entrepreneurship and Innovation at The University of Chicago

- Participated in the 2018 Polsky Summer Accelerator with my social venture Gather Activism, a political organizing platform. 
- Achieved 40% week-over-week growth on supply side of platform 
- Managed and led a team of over 10 full-time management and intern level employees

- Participated in the 2019 Polsky Summer Accelerator with Modern Reliance, an older-adult home care tech business.
- Participated in the 2019 Polsky Summer Incubator Program with Modern Reliance

Entrepreneur

The University of Chicago Booth School of Business

- Won 2nd place in the 2019 College New Venture Challenge with Modern Reliance, an older adult home care services business 

- Finalist in the 2018 Social New Venture Challenge from the Chicago Booth Rustandy Center with Gather Activism

New Venture Challenge (SNVC/CNVC Tracts)

Gather Activism

Director of Outreach

The Community Builders, Inc.

I work in Community organizing, specializing in communications for the Oakwood Shores property.

Community Specialist

Community Organizer

March for Our Lives Chicago

Lead Organizer

→ CEO @ MJV: Building Custom AI Agents for Agencies
→ Data + AI Engineer
→ Entrepreneur
→ Cloud Professional
→ Top py packages: streamlit, pandas-gbq, openai
→ Interests: Politics + Sports + Tech
→ cell: 773-710-6387

taplio

The Battle

John Gross

Marley Rosario, MPP

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