Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

Prescient AI 

Prescient AI is the leading Media Mix Modeling platform for omnichannel digital and retail brands seeking confidence in their paid media. Our customers benefit from campaign-level measurements, forecasts, and optimizations across all revenue channels. 

Brands like HexClad, Jones Road Beauty, MUD/WRT, Dose, Catalina Crunch, OpenStore and 100+ more brands trust Prescient AI to drive confidence in decisions that lead to growth.  

To date, we've raised $18m in venture funding from some amazing investors led by Headline, Blumberg Capital, CEAS Investments, Focal VC, and a group of tenured pre-seed and angel investors.

Co-founder & CEO

Icon

Backing a great founder, Kennan. 

Icon helps brands partner with creators, turn 1 video into 20 videos with AI, and A/B test messaging to find winning ads. We’re backed by Peter Thiel’s Founders Fund, as well as founders & executives of OpenAI, Ramp, Flexport, Pika, & Cognition (Devin).

Investor

Fast Company

Share perspectives at the intersection of AI, Measurement, and Commerce.

Executive Board Member

VYBN, Inc.

Bounced around like an entrepreneurial Roomba hitting the same walls but in different ways. Failed with a few shining moments around incredible people, got a real world MBA + met my brilliant co-founder to build Prescient.

Founder

OperaSolutions

One of the oldest machine learning firms. Brilliant data scientists supporting brilliant clients across the world by building customized algorithms. 

Pulled the trigger to try the entrepreneur thing.

Director

Myself

After a short yet successful time with App Annie, I got the itch to see the world pre-30/move back to the East coast. Wandered, hiked, and explored places I thought existed in only storybooks.

Travel Hiatus

App Annie

Led global sales and strategy for Uber, Google, Microsoft, McDonald's, Nike & Target.  

Lot's of value-based engagements and negotiations on expanding contracts.

Global Client Director

Career changing experience learning negotiations and what value means to a $500m partnership.

Analytics Portfolio Leader - Anthem, Inc. Integrated Account Team

Moved to SF. Transitioned from inside to the "field" or rather a plane is more accurate.  Made a ton of mistakes but sold a ton of deals and hit diamond on Delta for a few years.

Information Management & Big Data Portfolio Sales Leader

Oracle

Set a lot of meetings for sales reps. They let us listen to calls so I learned a lot about databases, making the applications they support more valuable, and closing contracts.

National Account Manager - Core Technologies

This. job. is. hard. but incredibly rewarding. Nothing better than showing up to weekly "roll call" with 8 units for $40k. Also, nothing worse than showing up with zero.

District Manager

CEO & Co-founder @ Prescient AI | Leader in MMM for Digital and Retail Brands

Life-long software seller who took the leap into entrepreneurship. I've learned a lot about the "what not to do's" when building a tech company and always open to chat with other non-technical, first-time founders about my experiences.

taplio

The Battle

John Gross

Michael True

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