Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

iamota

Responsible for driving revenue growth for the agency, and developing and maintaining relationships within the Shopify Plus ecosystem to better service the merchants we support.

Senior Growth Manager

Delivering net-new growth with a primary focus on Shopify Plus

Growth Manager

Inventa

Account Supervisor

Account Manager

Beats by Dr. Dre

Financial and strategic planning for the expansion of a new retail project in Western Canada. Role involves working with Beats By Dre and the team at Apple.

Market Development Manager - Western Canada (MKTG)

Red Bull

Senior position as a Key Account Manager with full P&L and marketing responsibility for 10 regional customers and 4 national customers, accounting for over 4 Million cans of Red Bull per year. 

Built and maintained a national activation calendar that drove growth over key trading periods, across a number of different customers, and reporting back on the results and learnings.

Courses:
•	GAP Partnership – “New Negotiator” 2 day course.
•	GAP Partnership – “Complete Negotiator” 4 day course.
•	FXL – “NAE Academy” on going 12 month course.
•	FXL – Insights into Actions 2 day course.

Key Account Manager - Pub Co.

Working within the Red Bull On-Premise Retail team as a National Account Executive working specifically with full P&L responsibility for all regional pub and club groups in the South of the UK, as well as supporting the National Account Manager to work with the top four national Route to Markets (Matthew Clark, Carlsberg, Coors and Heineken). 

Tasked with working with both internal and external stakeholders to drive both consumer and customer growth.

National Account Executive - Route to Market

Working with independent venues in the South West region of England. Worked with both regional groups and key independents, to successfully drive sales and secure perfect On-Premise execution in-line with the business plan of the brand.

Led a number of brand initiatives and new business concepts to excite customers and improve processes. These included festivals, sporting events and trade marketing packs.

On-Premise Manager

Clix Entertainment t/a VIP Bristol

Whilst at University I established Clix Entertainment Ltd, through which I created and managed VIP Bristol. 

VIP Bristol was a highly successful student promotions brand running numerous student club nights and events for the University of Bristol and the University of the West of England. 

In addition, Clix Entertainment provided nightclub and bar consultancy services for venues in the South West turning over £350,000+ per year and hiring over 150 people.

Director

Passionate brand advocate with a diverse set of skills built from years of experience in both marketing and sales. I am happy to be able to put all of this experience to good use in supporting clients deliver on their brand and e-commerce goals on Shopify Plus.


taplio

The Battle

John Gross

Oli Best

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