Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

Sheldon Adams

Enavi

Head of Growth

Conversion Optimization Lead

Pluralsight

•	Execution lead for 23 unique performance marketing campaigns in 2021. Ran point on email marketing strategy, landing page creation, and on-site optimizations (banners, chatbots).
•	Grew ecommerce email revenue by 103% YOY and email engagement by 135% in first six months by optimizing email and landing page content for each customer segment.
•	Increased freemium conversions by 170% within first 60 days through a targeted email strategy and an improved landing page experience. 
•	Led channel-specific experimentation strategy with CRO tests of copy, UX, and customer journey paths for new user acquisition. Maintained a 60% win rate with an average conversion rate lift of 13%.
•	Grew new B2C revenues by 28%, attributed for $10,700,000 in new user revenue for 2021.

B2C Marketing Manager

Pacific Conversion Agency

•	Co-founded PCA as an effort to help collegiate and professional sports teams maximize revenue from their digital marketing during the pandemic. Clients were spread across multiple Power Five conferences.
•	Created CRO strategies tailored to each client based around the testing and implementation of personalized landing pages, automated email marketing campaigns, on-site optimizations, and paid lead generation efforts. 
•	Increased marketing qualified leads (MQLs) for clients by an average of 320% through on-site optimizations and landing page experiments.

Head of Marketing & Strategy

University of Washington Intercollegiate Athletics

•	Recruited to build the Digital Sales department, the first eCommerce Marketing team of its kind in college sports, from scratch. Bringing together email marketing, digital advertising, CRM, and web experimentation we grew from $0 to over 20,000,000 in annual revenue by 2019.
•	Generated $75,000,000 in eCommerce revenue over a five-year period by implementing advanced email marketing strategies for new customer acquisition and lifecycle marketing.
•	Hired, trained, and managed a team of three to four direct reports. Three of my employees were recruited for managerial positions with other sports teams.
•	Conducted CRO experiments on GoHuskies.com, resulting in 30% conversion rate increase, 57% database growth in 2020, despite a 56% drop in website traffic due to Covid-19.
•	Led “Go-To-Market” planning strategy, increasing revenue from product launches by 65%. By better aligning sales and marketing, we drove a $515,000 revenue increase from launches in 2019.

Director, Digital Sales

West Virginia University

Account Executive

University of Kansas Athletics

Served in multiple full-time, revenue-generating roles with KU Athletics. Responsibilities ranged from special event planning to account-based fundraising and sales execution.

Sales Associate – Development & Special Events Associate

I'm Sheldon, and I help Shopify brands generate more revenue from every visitor using CRO.

How? Your site has a Metric on Fire, a part of the site costing you money on every session. We fix it, fast.

Enavi was built to locate and put out these fires through customer research and A/B testing. Our data-rich approach and unique internal data allow us to rapidly improve the performance of Shopify stores in an ROI-positive way.

The end result for you is a wildly intuitive customer experience that generates more revenue from every visitor who enters your online store.

Want to get started? Sign-up with the link below to receive one of our acclaimed, free, Discovery Audits.

☎️ Request a Discovery Audit: https://enavi.co/#discovery_audit
🚀 Learn more about Enavi: https://enavi.co

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The Battle

John Gross

Sheldon Adams

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