Entrepreneur / CEO / COO / General Manager building great technology product and services businesses in cloud, enterprise software, SaaS and related products/services. Passionate early-adopter and evangelist for cloud computing - and all things cloud-native -  and its ability to transform IT. Strong across multiple competencies - sales, marketing, technology, finance & operations.

John. Treadway

TerraScape AI

At TerraScape AI, we imagine a future where construction projects are delivered with unparalleled efficiency, sustainability, and innovation. We are making this vision a reality with our groundbreaking Agentic AI Orchestration Platform, Phoenix. Powered by intelligent agents and generative AI, Phoenix dismantles data silos, enabling seamless communication, data interoperability, and workflow automation across the construction lifecycle. Our platform empowers professionals to make data-driven decisions, automate tasks, identify risks, and collaborate effectively, resulting in smarter, faster, and more sustainable projects. With its modular design and industry-specific AI tools, Phoenix adapts to the diverse needs of firms across various sectors and geographies, solidifying TerraScape AI's position as a driving force in the construction industry's evolution.

Co-Founder & CEO

Pottery World

Marketng & Technology Director

Exigent AI

Exigent AI, a developer of domain-specific generative AI tools has been accepted to the NVIDIA Inception Program for startups. Through the program Exigent AI will gain access to NVIDIA's network of AI experts, cutting-edge technical tools, and the latest AI resources.Nvidia Inception Program for AI Startups

HaneyBiz

Responsible for developing and executing integrated marketing strategies delivering results
against strategic priorities that contribute to developing relationships, building pipeline and
increasing brand equity.
Oversee creative direction of client campaign and manage workflow from ideation to content
creation and distribution with specific focus on video strategies.
Key Achievement: Launched e-commerce brand with Instagram influencer marketing campaign which generated 352k impressions and 42k digital engagements with $3k budget.

Director of Marketing And Business Development

California Municipal Utilities Association

Responsible for creating and executing internal and external communications strategies for
the organization including content production, branding, technical platform development,
branding, and media relations.
Developed communications strategies to drive forward progress in public relations.
Key Achievement: Designed and implemented digital collaboration platform for 72 publicly
owned agencies state-wide.

Designed and built custom web-based communications platform for coordinating lobbying efforts across statewide participants. Product development process included market research, feature specification, technical requirements, prototyping, roll out and user feedback mechanism.

Developed communications content strategy, focused on regulatory and legislative updates for General Managers.

Created a new member recruitment plan.

Built a Member survey mechanism and process to elicit constant feedback.

Oversee press relations and media development efforts for external communications campaigns.

Wrote and edited technical documentation initiatives to enhance greater Member awareness and  understanding.

Director of Communications

Team Sphere 

Software Startup for focused on sports team coordination.
Key Achievement: Oversaw design, development and operation for mobile, desktop, cloud-based social media platform which scaled to 55k used monthly active users.

Founder & CEO

Matrix Energy Services, Inc.

Responsible for sales and implementation of three state-wide energy efficiency programs.
Developed program delivery infrastructures including staffing plan, materials sourcing
strategy, and data plan.
Executed sales and marketing plans including market penetration strategy, scheduling,
budgeting and design of print and Internet marketing collateral.
Key Achievement: Designed novel energy efficiency application which was approved by
California Utilities Commission adding $12m to program budget.

Program Manager

University of San Diego

Adjunct Professor - Real Estate

Harvard University

Masters Degree Candidate - Real Estate Project Management & Design

Parkland Homes

Business Development position focused on negotiating the acquisition land parcels for home
building projects.
Produced financial and project feasibility analysis reports for presentation to company
owners.
Key Achievement: Negotiated acquisition of 35-acre, 9-parcel land assemblage value at
over $7m utilizing only $150k in upfront option payments.

Director of Land Acquisition

Finding solutions is second nature to me—my career is a testament to my aptitude for deciphering complex business landscapes. I excel at reading between the lines, identifying underlying issues and opportunities that others often overlook. This skill enables me to guide teams and projects toward innovative and impactful solutions. Whether it’s optimizing workflows, harnessing untapped potential, or driving strategic initiatives, I find immense satisfaction in making a tangible difference in the business.

taplio

The Battle

John. Treadway

Medo Eldin, MSc, MDes

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