The University of Alabama

Associate Professor

The Long Schoolroom

Founder

Malone University

Associate Professor, Director of Creative Writing

I direct the Program in Creative Writing at the University of Alabama, and am founder of The Long Schoolroom, a learning community devoted to creative exploration and personal development. 

I am author of several books and a certified holistic arts coach with over 30 years of experience guiding others to write well, think deeply, and enact spirited transformation in their lives and work. 

Everything is invention and revision.  

You might not read poetry (I won't judge!), but we all need the poetic (a word which in Greek simply means “making”): beauty, connection, inspiration, wit. 

I team with high-performing creators, founders, leaders, and groups to spur them to new levels of clarity and direction, to workshop ideas and innovations, to integrate the personal with the professional. 

Wonder is at the heart of all artistic enterprises—and everything is an art!—so let’s court more of it in all we do. The imagination is our highest faculty, and dreams are the heart of reality. 

Let me know if I can help.

John Estes⚕

Visual Friday

With Visual Friday and my network of creative pros, I support startup entrepreneurs that are dedicated to having a positive impact on our health. By building them a powerful brand, we make sure they are being taken seriously (or being loved even) by their key audiences: investors, launching customers, new team members, partners. All with the objective of realising and accelerating their impact. 

A selection of health brands I’ve been privileged to support: 
Haermonics, Concord Neonatal, SuperSeton, HEMEO, Allergios, Porous, LungHealth, Medical Motion, Doasense, NLC, Trauma Company, Rescue International, Aetherus, SelfSafeSure, ForceSense.

Owner

NLC Health Ventures

Many health inventors have great life changing ideas but many can't bring these to market. NLC matches their business strength with the scientific knowledge of the healthtech inventors, to bring healthcare to a next level. NLC helps these inventors to accelerate their concepts into viable business in months time, bringing valuable innovative products within reach for those who need them and improve healthcare for all. 

Visual Friday has been partnering with NLC from the early start, creating powerful brands for the HealthTech ventures they build. Designing brand identities, presentations and pitches, videos, printed material, web design, event material.

Design Partner

Lemon Creatives

Fresh collective of independent creative professionals in Leiden, NL

Co-Founder

Quby

Business Concept Developer

Quby creates intuitive tools for energy management. 
At Quby, I am managing development projects, which are characterized by an interesting mix of hardware, software and processes and are executed in intensive co-creation with our clients and partners.

As from January 2012, Quby is the new company name for Home Automation Europe.

Project Manager

@PeterKuyt

Helping organisations explore and seize the opportunities of Open Innovation, Crowdsourcing and Cocreation.

Open Innovation Consultant

dutch

• Open Innovation / Cocreation / Crowdsourcing
• Project Management
• (Business) Concept Development
• Consumer Insights
• Brand Identity, Community building

clients: Ziggo, Ministry of the Interior and Kingdom Relations, Municipality of Amsterdam, Service Center Open Innovation, KLM, Philips

about dutch (in dutch):
Building Better Business. De filosofie die bepalend is voor het denken en doen van dutch. Met een prikkelende kijk op ondernemen en ondernemerschap in de 21e eeuw stimuleert, inspireert en innoveert dutch ondernemingen en overheden om blijvend beter te presteren. In verregaande samenwerking met de opdrachtgever en gecommitteerd aan het resultaat. Typisch dutch.

Consultant / Project Manager

Ziggo

Improving performance of Ziggo Network Operation Center (NOC)
(project assignment through Dutch)

SPIRID creation BV

Managing Product Development, Research and Innovation Projects 
clients: MaxiCosi, Quinny, Nsecure, AGU 

references: 
MaxiCosi Pebble car seat, from design to engineering concept: www.maxi-cosi.nl/nl-nl/autozitjes/baby/pebble
MaxiCosi FamilyFix concept: http://www.maxi-cosi.nl/nl-nl/autozitjes/baby/familyfix

Consulting on Brand Identity:
Definition of Brand Identity and translating into clear briefings for Design (with SPIRID Identity Scan and the SPIRID Brand Awareness model)

Senior Project Manager / Consultant

Montis

Managing Development Projects for new furniture products (&gt;50), from design to first production batch
Reducing time to market
Optimizing production of foaming moulds: reducing lead times and improving quality

Project Manager / Design Engineer

Schlumberger RPS

Design Engineer

Serious Brand Building that: wows investors 🙌, attracts customers 🧲 and grows your team 🌱. Focus: Startups in Medtech.

Nobody will take your brand seriously unless you do. 

If you’re a health startup determined to make a positive impact, I’ll take you very seriously. By helping you build a powerful brand identity and expressions of that identity which make your audience sit up, listen, and then take action. A brand that motivates, attracts and connects is a brand to be reckoned with. A brand with ambition. A brand for business. Serious business.

taplio

The Battle

John Estes⚕

Peter Kuyt 🌳

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