To build sustainable business value, you start with the goal, then earn the reputation that makes it possible.

At Reputation Sherpa, we guide CEOs and leadership teams to work backwards from their growth targets to define the reputation they need to achieve them. Then we help make it real.

Clients have attributed nearly half a billion dollars in added business value to this process.
Because when your reputation is clear, every path to growth gets easier:

--> Clients choose you faster
--> Employees stay longer
--> Investors see greater value

Using our CARAT framework (Credibility, Attention, Relatability, Authority, and Trust) we help turn your invisible wins into visible credibility.

Our frameworks are built on more than 15 years of research, psychology, and results across sectors from professional services to tech and infrastructure.

The outcome is a stronger reputation, inside and out, that amplifies your brand, builds stakeholder confidence, and increases the future value of your business.

If you’re ready to start with the goal and build the reputation that gets you there, let’s talk.

For insights on proactive reputation building, or to start a conversation, let's connect.

Jo Kinner

I’ve tried this on behalf of a client and the insights are next level! Plus I know how much time went into building it. Give it a go while the free offer is there.👏👏

Take your business further with a higher reputation | We guide you | Founding Partner at Reputation Sherpa

I've met a lot of founders who make decisions based on instinct, plus maybe a Google search or a chat with ChatGPT.

There’s a much better way. . .

I’ve been building a suite of AI decision-support tools for startup founders. The first of these is the AI Startup Analyst.

It uses a knowledge base built on more than a decade of work with 2,000 startups, to give founders the kind of insights they'd normally only get from an experienced advisor or investor.

It reviews your website, reads your pitch deck or business plan, analyses the competitive landscape, researches funding activity in your sector, and generates insights that would take an experienced analyst days to come up with.

You won't get this from chatting with your favourite LLM. This deep analysis is shaped by hands-on experience, seeing what works and what doesn’t in real startups.

In 10 minutes, the AI Startup Analyst delivers:
👉 A detailed, fully-referenced PDF report with insights and practical recommendations
👉 An audio version of the report you can listen to on the go, generated using industry-leading text-to-speech models from ElevenLabs.

Amy McDougall, founder of VeriWorth, used the AI Startup Analyst and told me: “This is some of the most practical and grounding startup advice I've received. Blows my mind that this is possible!”

I’m officially launching it today, and giving FREE access to the first TEN founders who want to try it.

If you’d like an AI Startup Analyst report for your company, comment ANALYST or DM me. Connect with me and I’ll DM you a link. 
[UPDATE: I've allocated all the free places. You can still check out the AI Startup Analyst at https://lnkd.in/gFC8NzA2]

#AI #startup #analyst

Leading Teams

Responsible for the creation and implementation of a 5 year strategic plan that drives sustainable growth for the business.

Chief Executive Officer

Old Scotch Football Club

Senior Coach of the Old Scotch AFLW Football Program

Senior Coach - Old Scotch Stars

SEEK

Management of business capital management requirements, primarily focusing on optimal debt capital management with a clear focus on managing capital providers to ensure ongoing certainty of liquidity for the business. A key focus on key business needs around average debt maturity profile, optimal funding flexibility and headroom, and funding diversity  

Projects included negotiating amendments to debt facility terms and conditions, waivers to debt facility terms and conditions, covenant compliance reporting, monitoring and reporting on developments of a material cross border asset sale and a syndicated debt refinancing.   

Managing debt capital management initiatives for subsidiaries including managing various trigger clauses in existing facilities and developing alternate structures to meet changing business needs.

Project Director - Treasury

HSBC

Senior client coverage for leading Australian domiciled Corporates with international exposures.

Director Global Banking

Experienced in relationship coverage across the full suite of client segments from retail to institutional clients. Commenced NAB career asa graduate trainee and combined a banking profession with an AFL profession for 7 years.

Senior Relationship Manager

St Kilda Football Club

Professional AFL footballer

Hawthorn Football Club

Professional AFL footballer 

As an 18 year old year 12 student at Caulfield Grammar School I wrote and gave a School Captains speech on  the the value of belonging. From a very young age I valued the fulfilment that was driven through a sense of belonging. I have lived a life thriving on connections and deep relationships, investing time and effort to care for the vast array of people that enter my life. 

I recognize that my life has been fortunate but I hasten to add that its been so through some very heavy lifting at times. I pride myself on a genuine effort to care for people and the relationships that I have not only sustained but continue to develop.

taplio

The Battle

Jo Kinner

Dean Anderson

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taplio

The Battle

Jo Kinner

Dean Anderson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jo Kinner's LinkedIn Performance

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Performance ScoreJo Kinner's LinkedIn Performance