Unlock APAC

Unlock is a UK & Hong Kong based company which helps innovative consumer electronics accessory brands launch, or expand, in EMEA & APAC regions. We have worked with some of the world's most recognisable accessory brands to help them lay world class foundations. Key areas of expertise lie in creating and executing a strategy for both regions. We appoint the best distribution partners, secure retail placements in the right channels and underpin this with a smart approach to Amazon and online. We support our clients with advice on packaging, compliance, certifications, pricing, contracts and logistics. Put simply, we are a smart alternative to hiring your own team and can help accelerate your journey in EMEA & APAC.

Founder & Director

Sphero

Responsible for all retail/online/education sales in the APAC region.

Sales Director APAC

Channel Facilities APAC Ltd.

Channel Facilities APAC is a sales consulting and brand expansion company helping you to break through the distribution clutter and deliver results that shape your reputation, build your brand and move your business.

Our team is composed of brand architects who are skilled in building effective business strategies for both emerging and established brands within the Asia-Pacific market. Our passion is geared towards the launch of products that are innovative and/or design focused.

We also believe that the definition of success resides in people and partnership, which is why we’ve built up for 5+ years some long relationships with well-respected distribution and premium retail partners in order to bring a careful attention on your brand expansion.

We are located in Hong Kong that we think to be the perfect hub-city in Asia-Pacific to help you achieve your business growth objectives and become a world-class brand.

Channel Facilities APAC becomes your remote partner in Asia-Pacific managing your brand expansion from bottom to top at a controlled pace.

Founder and Managing Director

Business, Product and Sales Consulting

Provide a broad variety of consultancy services via recognised expertise and experience in Business, Product and Sales management
•	Introduction and launching of new brands and product lines into the APAC market
•	Development of business plans, commercial strategies and brand awareness
•	Sales, operations, administration, key account and customer relationship management

Business Consultant

Native Union

• Strategically planned the geographical layout of the brand distribution in APAC and implemented the relevant successful strategies for achieving set sales targets through existing and new channel distributors.

• Directed the collaborative Sales & Marketing and Product Development, annual and long-range brand planning cycle.

• Developed & implemented consumer communications strategies across the APAC region in collaboration with brand principals.

Head of Sales - Asia Pacific / Middle East

• Launched and successfully distributed Native Union brand in 14 International Markets: France, Belgium, Spain, Turkey, Greece, Thailand, Malaysia, Philippines, Australia, Indonesia, Singapore, Japan, Mainland China and South Korea.

• Achieved a total turnover of 3 Million USD in 2011 and 5 million in 2012.

• Managed and built strong relationships with distributors and premium retailers in the industry through business trips and attendance to international trade shows.

• Established the brand positioning among a diverse network covering IT, CE, Telco, Design, Gift and Fashion channels.

Business Development Manager

Aimer Group

• Supervised the implementation of new Aimer stores in Saudi Arabia, Singapore and Hong Kong.

• Participated to the creation of a new membership program for clients of the brand in abroad markets.

• Identified and liaised with other lingerie brands to offer them ‘ODM’ services and production facilities.

🌟 Crafting Success at the Intersection of Passion and Expertise 🌟

Bonjour! I'm AJ, a dynamic and driven professional with a passport full of experiences and a heart set on making waves in the world of business. Originally hailing from the picturesque landscapes of France, I've found my current home and hustle in the vibrant metropolis of Hong Kong.

My journey has been a tapestry woven with threads of innovation, quality, and technology, influenced profoundly by the titans of industry I've had the privilege to work alongside. With over a decade of diverse experiences under my belt, I've navigated the intricate landscapes of Consumer Electronics, Toys, Education, Design, and Fashion, leaving a trail of success in my wake.

What sets me apart? It's not just about the titles or accolades—it's about the relentless pursuit of excellence. Armed with a robust skill set encompassing sales, marketing, product lifecycle management, and supply chain expertise, I thrive on immersing myself in every facet of a business to drive unparalleled success.

But beyond the boardrooms and sales pitches, I'm a staunch believer in the power of storytelling—the heartbeat of brand building. I place great emphasis on cultivating genuine, sustainable relationships founded on trust and integrity, because I understand that true success is built on a foundation of authenticity.

When I'm not charting the course for business triumphs, you'll find me embracing the great outdoors, whether it's pounding the pavement on a morning run, conquering mountain trails, or pushing my limits in fitness training. And let's not forget my wanderlust—my passion for travel not only fuels my adventurous spirit but also enriches my global perspective, seamlessly aligning with my professional pursuits.

So, why wait? Let's connect and explore the boundless opportunities to collaborate and co-create success together in the Asia-Pacific region. Whether you're a fellow trailblazer or a kindred spirit, I'm here to turn visions into victories. To contact me, you can drop me a DM or email me on aurelien@unlock-apac.com.

Aurelien Joly

TC Artisan Complete 

Complete Retail Success.  With over 45 years of experience in the dynamic retail industry, finding innovative solutions that bring brands to life at retail and beyond is at the core of what Artisan does best.  With industry leading design, production and logistics teams, we create and execute in-store retail touch-points that are relevant to your brand, specific to your objectives and create the highest possible ROI for your team.

Director Of Business Development

Jasper Studios

Jasper Studios is an e-commerce systems integrator with proprietary Product Information Management and Integration Platform solutions tailored towards upper-SMB and mid-market brands, retailers and wholesalers. 

Key Accountabilities:

•	Distill and focus product road map and pricing strategy for proprietary SaaS solutions 
•	Lead the design and implementation of all sales and marketing strategies
•	Strategize with multiple departments to create sales funnel and funnel-aligned marketing strategy 
•	Manage the creation of all sales tools, marketing assets and outbound communications
•	Develop key strategic partnerships with SaaS eCommerce platforms, digital agencies and other relevant, secondary solution providers
•	Collaborated with key Agency partners to bundle service offerings, to expand reach and create added-value offerings

V.P. Sales and Business Development

PKG Digital Lifestyle Accessories

While travelling around the globe in various sales roles, bouncing from city to city with luggage and laptops in tow, the inspiration for PKG was born.  The goal was to create a more sophisticated brand of carrying solutions that combined a strong balance of simplicity, versatility, style and functionality, specifically catering to the urban male commuter.  We currently partner with retailers such as Best Buy, Staples, HBC, Simons, Little Burgundy and a variety of others to showcase the PKG products, as well as being represented through exclusive distribution in approximately 15 Countries worldwide.

Key Accountabilities

•	Global brand strategy and direction
•	International Sales and global distribution network for fashion and CE channels
•	Product development, product roadmaps and overseas production 
•	Industry trade shows, brand collabs, all marketing and merchandising materials
•	Supply chain team in HK and China

Co Founder

Precor Consumer Electronics

Precor has been distributing CE and Lifestyle products throughout North America since 1971. With a longstanding history in Audio/Video and Lifestyle Technology, we create extensions of brands looking to have a presence in Canada and/or the US.  Distributed brands include(d) Mitsubishi Projectors, Screen Innovations Screens, Matrix Distributed Audio solutions, Jamo Speakers, Vogels Mounts, Skullcandy heaphones, Native Union Accessories and Boostcase Accessories.  Through strartegic channel strategies and marketing plans, along with an intimate knowledge of the retail landscape, we help brands enjoy long term, profitable growth and build brand equity outside of their own Country.

Key Accountabilities

•	Sourcing new product lines to build strategic importance within retail channels
•	Manage sales teams of Independent Sales Reps across multiple product lines
•	Brand specific sales strategy and marketing initiatives across Canada 
•	Go-to-market strategies and roll-out for new product lines
•       Collaborate with manufacturers to ensure delivery of top level strategy

Director of Sales and Marketing

Zest Corporate Adventures and Delta Synergy Group

The Delta Synergy Group is a "full-service" Training and development Organization, dedicated to the belief that PEOPLE are the most important component of any development taking place within any organization. Delta specializes in serving the international corporate sector as a consultant and process delivery specialist supporting the implementation of effective organizational motivation, change and renewal.

Key Accountabilities

•	Developing, selling and facilitating experiential corporate leadership, soft skill development and training programs
•	Consult with “C suite” executives to assess internal training and development needs  
•	Deliver training programs to top-level executives

Facilitator

The Zed Agency

The Zed Agency was a full service, multi-channel sales agency servicing the Ontario Consumer Electronics and Lifestyle markets.  Providing sales solutions for brands looking to expand their presence in Ontario, we sold through a variety of National, Regional and Independent accounts, from Sony, Home Hardware and Telus, to Independent Custom Integrators across the Province. We also built strong relationships with a variety of key B2B partners such as Grand and Toy and several key partners in the Promotional Gifting market.

Key Accountabilities

•	Overall market development of various Consumer Electronics brands 
•	Direct sales to Independent, Regional and National Accounts
•	Drive new strategic sales channels to build brand equity and sales volumes

Co-Founder

Auriuga Fibre Optics

Auriga Fibre Optics is a distributor of custom assemblies and fibre optic components.  Key customer included Nortel, JDS, Celestica, Rogers and Bell.  Over the 3 years, our product assortment moved from standard off-the-shelf offerings, towards more custom and integrated products for testing labs and bays as we grew our value and unique ability to customize our offerings for each of our key partners.

Key Accountabilities

•	Manage sales team 
•	Direct sales to both large and small key business accounts
•	Relations with key vendor partners

Sales Director

I'm passionate about building brands.  My depth of knowledge and extensive experience in product design, sourcing, marketing, sales and operations has cultivated a very unique, holistic perspective that has shaped my approach to building and managing brands for market longevity and profitability. 

I have a keen eye for the big picture, envisioning brands' potential and creating strategic plans designed to get them there profitably.  It takes a great team to make this happen through amazing product design, innovative channel strategies and impactful marketing initiatives and having worked extensively in all of these areas I have an understanding of the various needs and considerations of each. As such, I bring unique insights into bridging the gaps that often exist during growth stages and bringing teams together to focus on achieving top level goals and objectives.

In and out of work I love to get my hands dirty, both figuratively and literally, with a "lead by example"  leadership style.  Outside of working hours I paddle a pretty mean canoe, I love the sound of the rain on a tent roof and I try to get into the great outdoors with friends and family as often as possible. 


taplio

The Battle

Aurelien Joly

Andrew Priestman

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?