Unlock APAC

Unlock is a UK & Hong Kong based company which helps innovative consumer electronics accessory brands launch, or expand, in EMEA & APAC regions. We have worked with some of the world's most recognisable accessory brands to help them lay world class foundations. Key areas of expertise lie in creating and executing a strategy for both regions. We appoint the best distribution partners, secure retail placements in the right channels and underpin this with a smart approach to Amazon and online. We support our clients with advice on packaging, compliance, certifications, pricing, contracts and logistics. Put simply, we are a smart alternative to hiring your own team and can help accelerate your journey in EMEA & APAC.

Founder & Director

Sphero

Responsible for all retail/online/education sales in the APAC region.

Sales Director APAC

Channel Facilities APAC Ltd.

Channel Facilities APAC is a sales consulting and brand expansion company helping you to break through the distribution clutter and deliver results that shape your reputation, build your brand and move your business.

Our team is composed of brand architects who are skilled in building effective business strategies for both emerging and established brands within the Asia-Pacific market. Our passion is geared towards the launch of products that are innovative and/or design focused.

We also believe that the definition of success resides in people and partnership, which is why we’ve built up for 5+ years some long relationships with well-respected distribution and premium retail partners in order to bring a careful attention on your brand expansion.

We are located in Hong Kong that we think to be the perfect hub-city in Asia-Pacific to help you achieve your business growth objectives and become a world-class brand.

Channel Facilities APAC becomes your remote partner in Asia-Pacific managing your brand expansion from bottom to top at a controlled pace.

Founder and Managing Director

Business, Product and Sales Consulting

Provide a broad variety of consultancy services via recognised expertise and experience in Business, Product and Sales management
•	Introduction and launching of new brands and product lines into the APAC market
•	Development of business plans, commercial strategies and brand awareness
•	Sales, operations, administration, key account and customer relationship management

Business Consultant

Native Union

• Strategically planned the geographical layout of the brand distribution in APAC and implemented the relevant successful strategies for achieving set sales targets through existing and new channel distributors.

• Directed the collaborative Sales & Marketing and Product Development, annual and long-range brand planning cycle.

• Developed & implemented consumer communications strategies across the APAC region in collaboration with brand principals.

Head of Sales - Asia Pacific / Middle East

• Launched and successfully distributed Native Union brand in 14 International Markets: France, Belgium, Spain, Turkey, Greece, Thailand, Malaysia, Philippines, Australia, Indonesia, Singapore, Japan, Mainland China and South Korea.

• Achieved a total turnover of 3 Million USD in 2011 and 5 million in 2012.

• Managed and built strong relationships with distributors and premium retailers in the industry through business trips and attendance to international trade shows.

• Established the brand positioning among a diverse network covering IT, CE, Telco, Design, Gift and Fashion channels.

Business Development Manager

Aimer Group

• Supervised the implementation of new Aimer stores in Saudi Arabia, Singapore and Hong Kong.

• Participated to the creation of a new membership program for clients of the brand in abroad markets.

• Identified and liaised with other lingerie brands to offer them ‘ODM’ services and production facilities.

🌟 Crafting Success at the Intersection of Passion and Expertise 🌟

Bonjour! I'm AJ, a dynamic and driven professional with a passport full of experiences and a heart set on making waves in the world of business. Originally hailing from the picturesque landscapes of France, I've found my current home and hustle in the vibrant metropolis of Hong Kong.

My journey has been a tapestry woven with threads of innovation, quality, and technology, influenced profoundly by the titans of industry I've had the privilege to work alongside. With over a decade of diverse experiences under my belt, I've navigated the intricate landscapes of Consumer Electronics, Toys, Education, Design, and Fashion, leaving a trail of success in my wake.

What sets me apart? It's not just about the titles or accolades—it's about the relentless pursuit of excellence. Armed with a robust skill set encompassing sales, marketing, product lifecycle management, and supply chain expertise, I thrive on immersing myself in every facet of a business to drive unparalleled success.

But beyond the boardrooms and sales pitches, I'm a staunch believer in the power of storytelling—the heartbeat of brand building. I place great emphasis on cultivating genuine, sustainable relationships founded on trust and integrity, because I understand that true success is built on a foundation of authenticity.

When I'm not charting the course for business triumphs, you'll find me embracing the great outdoors, whether it's pounding the pavement on a morning run, conquering mountain trails, or pushing my limits in fitness training. And let's not forget my wanderlust—my passion for travel not only fuels my adventurous spirit but also enriches my global perspective, seamlessly aligning with my professional pursuits.

So, why wait? Let's connect and explore the boundless opportunities to collaborate and co-create success together in the Asia-Pacific region. Whether you're a fellow trailblazer or a kindred spirit, I'm here to turn visions into victories. To contact me, you can drop me a DM or email me on aurelien@unlock-apac.com.

Aurelien Joly

nordio agency aps

LOEWE, the German premium and luxury brand for TV and Audio with a legacy back 98 years already, is now back with a completely new product line up for high quality and premium Televisions and Audio products – still with high focus on ”Made in Germany”. We are proud to bring this brand to the Nordic audience now starting from May 2021.

Commercial Development Director, Loewe Nordic

TIVOLI AUDIO is already an iconic radio and audio brand from USA with a legacy back to the year 2000. it delivers quality products that are built to last. We are happy to be involved in the further growth and success of the brand in local Denmark as well as in the Nordic region.

Sales Development Manager, Tivoli Audio

ELEEELS is next level of personal Healthcare. With a comprehensive product series massage guns, leg massagers, back, knee and EMS massagers, you can now bring Physiotherapy On Your Side. The brand is successfully set up already now with comprehensive retail partners in various segments and considered among the best in class brands in its category.

Sales Director, Eleeels, Retail

Enkel (Enkl) means ‘simple’ in Danish and it reflects our ambitions of making sound simple to use, simple to share and simple to move and on the go.

Global Sales Director - Retail, ENKL Sound

Commercially driven brand and technology agency.
We help brands go to market - setting the targets and with a clear execution plan.
We build brands and assist in their marketing and product development phases as well.

founder ⎮ commercial director

NURA headphones and technology is unique in the global market today. Armed with the knowledge that everyone's hearing is unique, Nura began the journey of changing how humanity experiences music forever with personalised sound. We assist Nura in bringing these unique products out - globally into designated and restricted retailers and partners.

Commercial Development Director, NURA

LIFESMART and COLOLIGHT is a leading IoT company focusing on the global smart home market. By utilizing the advantage of AI and IoT, LifeSmart provides you and your family with a safe, comfortable and colorful lifestyle. LifeSmart is working with Apple Homekit, Google Home, Alexa and other leading platforms. We are assisting the brand to develop the market in the Nordic region with key retailers and partners and training key personnel through webinars and sessions in why is Smart Home truly 'Smart' and what platform to choose over the other.

Nordic Sales Director, LifeSmart & Cololight

WESTINGHOUSE is a real iconic brand from USA with a legacy back to 1886! For more than a century, Westinghouse has consistently provided innovative, reliable, high-quality products and customer service. It’s a combination of groundbreaking technology and rock-solid dependability that’s made us one of the world’s most trusted brands. 

We are humble and proud to be leading the sales in the Nordics of the brands division of Homeware products.

Nordic Sales Director, Westinghouse Homeware

B.93 BackOp Foreningen

BackOp Foreningen (tidligere 100-mandsklubben) er en forening for 93ere, der gerne vil give lidt tilbage til den klub, der har givet dem så meget. Det gør vi ved at støtte ungdomsarbejdet i B.93.
Ungdomsarbejdet har altid været en kerneopgave for B.93. Det ønsker vi at styrke. Ikke ved at overføre penge til klubben som sådan, men ved at give en økonomisk håndsrækning direkte til hold eller spillere, der måtte have brug for det.
BackOp Foreningens midler kan søges af alle i ungdomsafdelingen. Vi har støttet rejser til internationale turneringer, hvor vores bedste ungdomshold kæmpede mod nogle af de bedste hold i Europa – og vandt. Men vi kan også godt støtte en spiller med hjælp til betaling af kontingent, selv om vedkommende ikke er en del af eliteafdelingen, men bare elsker at spille fodbold i B.93. BackOp Foreningen er for både elite og bredde, piger og drenge. Alle er vigtige for os.

Vice Chair / Næstformand

Northbaze Group AB (publ.)

Responsible for worldwide sales activities for the Group’s primary brands of Jays & Krusell. Coordinating sales activities within the group’s team of sales staff located in Sweden, Denmark and Germany. Creating new sales strategy with dedicated regional focus. Execute of the board’s sales target and overall goals. Member of the Group’s Management team.

Northbaze Group AB is an audio specialist who develops, designs and produces earphones, speakers and equipment for portable media players and Smart mobility under different brands. The brand portfolio currently consists of the brands CLINT® Digital, Jays Headphones, KAVAJ and Krusell. The products are being sold worldwide through global distributors and through each brands eCommerce. Northbaze Group AB is a publicly listed company on Nasdaq First North.

Northbaze Group currently has offices in Sweden, Denmark, Germany, Hong Kong, Thailand, where its 100% owned production facility is located.

Global Sales Director

Jays Headphones

Responsible for starting up new category for speakers with streaming and smarthome IOT functionality. Responsible for a dedicated team, setting up Denmark office/operations. Design and development and go-to-market strategy for this new category.

Jays was founded in 2006 with a vision to give everyone an opportunity to experience great sound and designs. Jays design is rooted in the Swedish heritage with clean and simple lines. With a focus of always being on the forefront of both technology and design innovation, Jays has during the years launched many award-winning products.

In 2018, Jays became Northbaze Group by expanding into the Smart Mobility vertical with the acquisition of Krusell with a brand legacy of designing and manufacturing high-quality mobile accessories since 1991 with a strong dedication and Nordic appeal in this area.

Commercial Development Director

EET Group A/S

Category responsible for premium Sound & Vision brands and Private Label within the Consumer Electronics division.

EET Group is a value added niche IT distributor, providing suppliers and customers with expert industry knowledge, intelligent logistics solutions, unique sales service and smart marketing tools. Under the commercial name, EET Europarts, we help quality brands bring their products to the European market across 25 countries. Every day our state-of-the-art logistics centre handles thousands of shipments going out to more than 43.000 buying customers. EET represents more than 920 brands, from global icons to local favorites.

Commercial Director, Sound & Vision

Podspeakers | Shaping Sound

Responsible for a dedicated team to re-develop this iconic audio lifestyle brand with new product roadmap by implementing new wireless technologies, new go-to market plan, new website and brand/marketing plan. Group Brand responsible with monthly business reviews directly to Group management.

With a long history the iconic shaped Podspeakers goes back to 1965 where Scandyna was established.
Simon Ghahary designed the first Podspeaker (initially called the house-pod) in 1991.
The series contains of a variety of speakers in various sized to fill the entire home with High Fidelity sound, such as the MicroPod, MiniPod, BigPod and the Drop are all today considered iconic with many awards and top reviews to back it up. The Podspeakers have during the years been used in many TV series, movies and art studios/galleries.

Commercial Director

Clint Digital

Responsible for a dedicated team to develop lifestyle sound product range, setting the future strategy including roadmap and go-to market plan. Successfully launched the brand globally by setting up partner network programs and gained numerous design awards and best-in- test / reviews. Full P/L responsible and business reviews directly to Group management.

Clint Digital was founded to provide well-designed and well-engineered lifestyle consumer electronics products. Clint has during the year received multiple top honors for reviews and tests and also highest design honors by Red Dot Awards, Good Design and IF design awards.
Clint Digital is proud of being an innovative and forward thinking tech and lifestyle company with high focus on latest technologies within IoT and digital sound & vision platforms. 
The product range is mainly developed and designed in Denmark and is strongly focused on design and functionality. Clint Digital strives to create products including state-of-the-art technology, sophisticated design and user-friendliness for everyone. Welcome to the world of Clint.

CEO, co-owner

ViewMedia 

Development and tech company for lifestyle consumer Audio/Visual products. Specialized in projects from idea to finished production. Sales to primarily the Nordic region. Successfully developed and launched operator approved digital TV products and latest digital audio (DAB/Internet/streaming) for the transition from analogue to digital. Direct responsible for 10 staff.

CEO, partner

HCL Europe A/S

Import and distribution company of consumer electronics to major chainstores and supermarkets in primarily the Nordic region. In-house RMA & service centre setup to handle all own brands but also solution-selling to external customers acting as their Nordic partner. Own product development team for latest technology products within Sound & Vision and IT products.

Managing Director, co-owner

Experienced commercially driven with an extensive Entrepreneurial & Management history and track-record within Consumer & Lifestyle Electronics. Strong overall worldwide network from both manufacturing and sales partners. Professional skilled in Product Development, Sourcing, Manufacturing in Asia, Category Management, Brand Management, Marketing Management, E-commerce, International Business, and Go-to-market Strategy. Just bring it on!...

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Aurelien Joly

Brian Larsen

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