Unlock APAC

Unlock is a UK & Hong Kong based company which helps innovative consumer electronics accessory brands launch, or expand, in EMEA & APAC regions. We have worked with some of the world's most recognisable accessory brands to help them lay world class foundations. Key areas of expertise lie in creating and executing a strategy for both regions. We appoint the best distribution partners, secure retail placements in the right channels and underpin this with a smart approach to Amazon and online. We support our clients with advice on packaging, compliance, certifications, pricing, contracts and logistics. Put simply, we are a smart alternative to hiring your own team and can help accelerate your journey in EMEA & APAC.

Founder & Director

Sphero

Responsible for all retail/online/education sales in the APAC region.

Sales Director APAC

Channel Facilities APAC Ltd.

Channel Facilities APAC is a sales consulting and brand expansion company helping you to break through the distribution clutter and deliver results that shape your reputation, build your brand and move your business.

Our team is composed of brand architects who are skilled in building effective business strategies for both emerging and established brands within the Asia-Pacific market. Our passion is geared towards the launch of products that are innovative and/or design focused.

We also believe that the definition of success resides in people and partnership, which is why we’ve built up for 5+ years some long relationships with well-respected distribution and premium retail partners in order to bring a careful attention on your brand expansion.

We are located in Hong Kong that we think to be the perfect hub-city in Asia-Pacific to help you achieve your business growth objectives and become a world-class brand.

Channel Facilities APAC becomes your remote partner in Asia-Pacific managing your brand expansion from bottom to top at a controlled pace.

Founder and Managing Director

Business, Product and Sales Consulting

Provide a broad variety of consultancy services via recognised expertise and experience in Business, Product and Sales management
•	Introduction and launching of new brands and product lines into the APAC market
•	Development of business plans, commercial strategies and brand awareness
•	Sales, operations, administration, key account and customer relationship management

Business Consultant

Native Union

• Strategically planned the geographical layout of the brand distribution in APAC and implemented the relevant successful strategies for achieving set sales targets through existing and new channel distributors.

• Directed the collaborative Sales & Marketing and Product Development, annual and long-range brand planning cycle.

• Developed & implemented consumer communications strategies across the APAC region in collaboration with brand principals.

Head of Sales - Asia Pacific / Middle East

• Launched and successfully distributed Native Union brand in 14 International Markets: France, Belgium, Spain, Turkey, Greece, Thailand, Malaysia, Philippines, Australia, Indonesia, Singapore, Japan, Mainland China and South Korea.

• Achieved a total turnover of 3 Million USD in 2011 and 5 million in 2012.

• Managed and built strong relationships with distributors and premium retailers in the industry through business trips and attendance to international trade shows.

• Established the brand positioning among a diverse network covering IT, CE, Telco, Design, Gift and Fashion channels.

Business Development Manager

Aimer Group

• Supervised the implementation of new Aimer stores in Saudi Arabia, Singapore and Hong Kong.

• Participated to the creation of a new membership program for clients of the brand in abroad markets.

• Identified and liaised with other lingerie brands to offer them ‘ODM’ services and production facilities.

🌟 Crafting Success at the Intersection of Passion and Expertise 🌟

Bonjour! I'm AJ, a dynamic and driven professional with a passport full of experiences and a heart set on making waves in the world of business. Originally hailing from the picturesque landscapes of France, I've found my current home and hustle in the vibrant metropolis of Hong Kong.

My journey has been a tapestry woven with threads of innovation, quality, and technology, influenced profoundly by the titans of industry I've had the privilege to work alongside. With over a decade of diverse experiences under my belt, I've navigated the intricate landscapes of Consumer Electronics, Toys, Education, Design, and Fashion, leaving a trail of success in my wake.

What sets me apart? It's not just about the titles or accolades—it's about the relentless pursuit of excellence. Armed with a robust skill set encompassing sales, marketing, product lifecycle management, and supply chain expertise, I thrive on immersing myself in every facet of a business to drive unparalleled success.

But beyond the boardrooms and sales pitches, I'm a staunch believer in the power of storytelling—the heartbeat of brand building. I place great emphasis on cultivating genuine, sustainable relationships founded on trust and integrity, because I understand that true success is built on a foundation of authenticity.

When I'm not charting the course for business triumphs, you'll find me embracing the great outdoors, whether it's pounding the pavement on a morning run, conquering mountain trails, or pushing my limits in fitness training. And let's not forget my wanderlust—my passion for travel not only fuels my adventurous spirit but also enriches my global perspective, seamlessly aligning with my professional pursuits.

So, why wait? Let's connect and explore the boundless opportunities to collaborate and co-create success together in the Asia-Pacific region. Whether you're a fellow trailblazer or a kindred spirit, I'm here to turn visions into victories. To contact me, you can drop me a DM or email me on aurelien@unlock-apac.com.

Aurelien Joly

Nike

• Manufacturing PM for the top profile projects within the Nike Smart System, HK.
• Led China CM, major gearbox assembly and US-based engineering team from inception to MP of the Nike x RTFKT Cryptokicks iRL – an auto-lacing app-enabled shoes.
> Led the engineering, operation teams and the CM to ensure material-in-house before the NPI builds start.
> Ensured line readiness and complete line and fixture validation for PVT and mass-production.
> Owned the schedule of each manufacturing build both for sub-assemblies and finished goods. Communicated clearly the dependency to other functional teams such as gerber, CAD/Dwg and FW/SW release.
> Owned the ramp plan and line equipment list at CM.
> Ensured that the CM is adhering to established and agreed upon IQC requirements and processes for components and sub-assemblies.

• Self-initiated to market landscape, qualify and engage a HK-based prototyping house to keep in-house development uninterrupted during COVID. Completed two prototyping runs.
• Supported 7 other projects for bottom-up costing effort and parts sourcing and prototyping

NPI Program Director

Prenetics

• Launched “ONEdna+ DNA Test” with our second key client, HSBC Life, in 6 months from inception. A comprehensive digital health solution that includes not only the DNA test process and report, but also includes the campaign website/videos and a full health management app. 
• My role included managing the client, leading and managing cross-functional internal teams, sourcing and managing the software vendor in Vietnam. 
• Managed the company’s LIMS (Laboratory Information Management System) modification needed for CAP accreditation.

Senior Product Manager

• Product managed “Sphero Mini”, a ping-pong sized app-enabled robotic toy, launched in 2017. Rated 4.1-star on Amazon, it was a Christmas top-picks at various online reviews. Worked with engineering, sales and marketing teams in US, and managed manufacturing team in China.

Senior Project/Product Manager

• Project managed “Sphero BB-8”, a Star Wars licensed product, launched in 2015. It is the 2015 #1 Selling US Toy in Youth Electronics category.

Project/Product Manager

WOOX Innovations

• Manage Philips branded Home Communications portfolio. 
• Create new products and support business development globally, including Western & central EU, Russia, APAC, and LATAM from entry level to design range of products. 
• Collaborate on the creation and execution of marketing plans, product positioning, development of creative briefs and contribute to the in-store promotions and displays
• Conduct margin analysis and industry/market research, create formal business cases and product descriptions and development, contribute on product strategy and roadmap

Philips Consumer Lifestyle

• Managed China suppliers to develop Home Communications products sold in Western EU, CEE, Russia, APAC and LATAM. Had experience in managing a production facility in Hungary.
• Worked with cross functional teams to handle crisis situations to achieve tight timeline. 
• Trained as value engineer to find cost effective solutions.
• Achieved 99% on time delivery on all the projects (390 versions) over 4 years.

Hong Kong and Shanghai Banking Corporation

• Managed 4 IT technical projects that involve in a flagship initiative to implement a global backend system for the bank in the US. Also work as the Project Manager for the North America Regional Support Center of the bank for the flagship initiative.
• Manage teams all over the world: Vancouver, Toronto, San Diego, Buffalo, India, and China.

IT Technical Project Manager

Are you an overseas company looking for a reliable manufacturing project manager to oversee manufacturing at factories in Asia? Look no further! With over 10 years of experience in project and product management in wearable tech, consumer electronics, digital health, and robotics, I bring a wealth of expertise to ensure top-notch quality control and seamless manufacturing processes.

Having worked with both multinational corporations like Nike and startups, I have honed my ability to lead cross-functional teams in different locations around the world. I am fluent in English, Mandarin, and Cantonese, enabling effective communication with teams and suppliers at the factory without the need for extensive travel, saving your company time and money.

I offer a range of services including Request for Quotation support, Suppliers management support, Build management support, Budgeting, Scheduling, Team communication, Status reporting, Supply Chain Management, Manufacturing process definition, Line readiness, on-site factory coordination, and problem-solving. My flexible rates and hands-on approach ensure that your project is managed efficiently and effectively.

People who have worked with me have hailed me as the "best of the best" program manager in the industry. Let me take the reins on your manufacturing project and alleviate your stress. Reach out to discuss how I can add value to your project today!

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