🌟 Crafting Success at the Intersection of Passion and Expertise 🌟

Bonjour! I'm AJ, a dynamic and driven professional with a passport full of experiences and a heart set on making waves in the world of business. Originally hailing from the picturesque landscapes of France, I've found my current home and hustle in the vibrant metropolis of Hong Kong.

My journey has been a tapestry woven with threads of innovation, quality, and technology, influenced profoundly by the titans of industry I've had the privilege to work alongside. With over a decade of diverse experiences under my belt, I've navigated the intricate landscapes of Consumer Electronics, Toys, Education, Design, and Fashion, leaving a trail of success in my wake.

What sets me apart? It's not just about the titles or accolades—it's about the relentless pursuit of excellence. Armed with a robust skill set encompassing sales, marketing, product lifecycle management, and supply chain expertise, I thrive on immersing myself in every facet of a business to drive unparalleled success.

But beyond the boardrooms and sales pitches, I'm a staunch believer in the power of storytelling—the heartbeat of brand building. I place great emphasis on cultivating genuine, sustainable relationships founded on trust and integrity, because I understand that true success is built on a foundation of authenticity.

When I'm not charting the course for business triumphs, you'll find me embracing the great outdoors, whether it's pounding the pavement on a morning run, conquering mountain trails, or pushing my limits in fitness training. And let's not forget my wanderlust—my passion for travel not only fuels my adventurous spirit but also enriches my global perspective, seamlessly aligning with my professional pursuits.

So, why wait? Let's connect and explore the boundless opportunities to collaborate and co-create success together in the Asia-Pacific region. Whether you're a fellow trailblazer or a kindred spirit, I'm here to turn visions into victories. To contact me, you can drop me a DM or email me on aurelien@unlock-apac.com.

Aurelien Joly

Six years ago, I picked the “perfect” time to relaunch a business… March 2020. 😅

Yesterday marked my 6th anniversary at the head of Unlock APAC — the sales agency I originally founded in 2014, and which I decided to restart and rebrand right before the world pressed pause due to the global pandemic.

Looking back, a lot has changed.
Markets shifted. Supply chains broke. Borders closed. Then reopened.
The company evolved. The structure matured. The ambitions grew.

But the drive? Still as strong as ever. Sky’s the limit.

If I reflect on these past six years, the biggest change in my life wasn’t business-related.

It was the birth of my daughter.

It may sound like a cliché, but she truly is my sunshine — and my daily engine to become a better person, a better father, and a better entrepreneur. Many parents will relate: your “why” suddenly becomes crystal clear. Every decision carries a little more meaning.

The second major milestone was building the right team.

No business grows alone — especially not across a region as diverse and complex as Asia Pacific. I’m incredibly grateful to be surrounded by passionate, driven people who believe in our mission: representing great brands across APAC and helping them grow as high as we can go, together.

Sam Chan, François Lui, Erzhan Zhanuzakov, you are the anchor of this business.
And on this anniversary, I want to say thank you.

We have big ambitions for the years ahead.
Many more milestones to hit.
Plenty of lessons still to learn (hopefully with slightly better timing than 2020).

Here’s to the next big chapters.

And thank you to everyone who has supported, trusted, challenged, or wished me a happy work anniversary along the way — it truly means a lot.

#WorkAnniversary #Entrepreneurship #APAC #Leadership #BusinessGrowth

Founder & Director | Entrepreneur I APAC Market Expansion Specialist | Expert in Consumer Electronics, Tech, Lifestyle & Design | Omni-Channel Growth Strategist

This Chinese New Year, my daughter taught me something I didn’t expect — and it stopped me in my tracks.

We were doing something simple, just spending time together during the holiday, when it suddenly hit me how fast everything is moving. One moment you’re celebrating their first milestones… the next you’re realizing how many have already passed.

Time doesn’t announce itself. It slips by quietly. And even when you know that, you rarely feel the full meaning of it until a random, ordinary moment makes it real.

I was reminded of a perspective I once heard: by the time children are very young, many of their core traits and ways of seeing the world are already forming. Before you know it, they’re halfway through the years they’ll live under your roof. A few birthdays later, most of your total time with them at home is already behind you. Blink again, and they’re nearly grown — thinking independently, building their own lives, needing you less.

It’s a confronting thought. Not because it’s sad — but because it’s true.

And strangely, that realization isn’t heavy… it’s clarifying.

It makes the small moments feel bigger.
It makes distractions feel less important.
It makes you choose presence over pressure.

This week reminded me that time with our kids isn’t something we “have.” It’s something we’re given — in limited supply.

So here’s to noticing it while it’s happening, not after it’s gone.

#Parenthood #Perspective #TimeFlies #ChineseNewYear #CNY2026

Flic

'Flic' - powered by Shortcut Labs - is a world leader in wireless BLE Controller button technology; a fast-growth B2B footprint using our license-free SDK to enable and enhance our clients app services & solutions in Safety, Security, Lone Worker, Retail, Healthcare, Hospitality, Logistics & automotive. 40,000,000+ annual controller triggers.
Used also with the Flic app for pre-integrated Smart Home product control.
Contact us to find out more.

VP Corporate Relations

Greyrock Nordic AB

Greyrock Nordic AB 🇸🇪 is a private company used for consultancy, permanent placement, shareholding & business ideas 📈 including......

🌐 Concept designer, co-owner of "Java Whiskers" cat café chain.
#1 Feb 2019 Stockholm
#2 Oct 2020 Central London's first cat café. Marylebone. 
#3 Dec 2022 Westfield Shopping Center. London
#4 Coming soon

🔄 Contracted, then placed under permanent employment at Brightec Time (BT) AB directing Global Partnerships.
BT produce & supply web enabled Touch-Screen Terminals; a critical touch point for the latest web/cloud SaaS applications used by Workforce Management, HR, Time & Attendance & payroll solutions.
Hands on role generating multinational B2B partnerships, partner alignment & agreements
Website re-design, multilingual copy-writing, guides, agreement policies 
Supply chain management & component procurement (China, Germany, Taiwan)
Touch points Visma, Flex, Maxtime, SoftOne, Planday, iPOOL, Quinyx, JuTouch, Elatec, ZKTeco....and more

🕓 Non-exec Consultant Director, then recruited full-time to TIMETERMINAL SWEDEN AB/LTD- Stockholm/London 
Developer and producer of high quality touch screen terminals used specifically with web applications for Time & Attendance, WFM and Payroll. 

🔁 Non-exec (consultant) Partnerships & Sales Director & shareholder. London-based for FLOWSCAPE AB/LTD
Swedish company pioneering the concept of the modern Smart Office with the notion of free movement, flowing communication and total accessibility (desk & meeting room sharing, optimising office flow) The Flowscape field of knowledge is its Facility Management SaaS software and IoT technology.

Company Owner

Accedo.tv

Accedo has more than 20 years of experience helping TV platform operators, broadcasters, media companies, and consumer electronics manufacturers to design, deliver and manage the next generation video user experience across a vast range of connected devices. Accedo provide a comprehensive suite of products and SaaS services to help customers launch engaging and successful video user experience, on any device or any technology platform. (recommendation below)

Sales and Business Development Director

LG Electronics

Recruited to initiate (in partnership with Google) the successful sales of Smart Solutions using Android TV toward European enterprise operators. (ie: Telco, ISP, PayTV, IoT). 
Located in Stockholm but constantly on the move across Europe & Korea (150+ travel days p.a) meeting Tier 1&2 telco and pay tv operators, 3rd party vendors (IOT AllSeen Alliance/OCF, OVP, SoC , CAS , DRM , UI/UX) & regional LG subsidiaries.
-Touch points : Vodafone, Deutsche Telekom, Telecom Italia, Wind, 3, Telekom Slovenije, ERT, ORANGE, BT, Canal Digital/Telenor, DNA, United Group, Telia, Rostelecom, Com hem and more... 

(See the below recommendations)

European Business Director (LG Electronics Smart Solutions)

Humax

Recruited to engage (hunt) and manage (farm) pan Nordic Pay-tv Operator partnerships for Smart TV business. Directed Pay TV Operator sales , direct-to-retail (chains) and independent Importer sales management. 
Additionally responsible for overseeing logistics , finance , after sales service set-up and ongoing relationships with all connected parties, including our EU HQ, Korean HQ R&D for product development & design.
(endorsements below)
Footprint : DNA, Tele2, Com Hem, BOXER, RiksTV, Infocare, Teleperformance, Elkjøp, Elgiganten, Gigantti, Expert, Barcom, Conax, Viaccess.....and more.
(Recommendation below.)

Director | Sales & Business Development

Access Digital Devices Ltd

Regional Sales and business development , covering Scandinavia , Germany , Central and Eastern Europe.
(See endorsements below)
Own branded FTA and CA embedded dvb-t stb, PVRs , iDTV , Diversity and leaning toward IPTV.
Oem sales of FTA and CA embedded dvb-t stbs , PVRs.

Regional Sales Management

Beko Global

Business development across Europe of oem TV and STB production.
(see below recommendations )

Pan European Sales Management

GS Group Holding Company

Product sales development and distribution across Western and Central Europe for Russia's largest independent stb developer and now , Russia's most successful pay tv operator - Tricolor.

Director Business Development

STRONG Group

Recruited by Strong to relocate & open the HQ covering Central and Eastern Europe. Chose Budapest as the regional hub for sales, marketing, warehousing & service covering over 20+ emerging markets of CEE/CIS. Built a team of local staff. Supplied 100,000's of analogue and digital stb's building the STRONG brand. 
(See below recommendation)

Sales, Marketing & Managing Director

Pace Micro Technology

Based in Munich & Düsseldorf; launched from scratch the sales , distribution , after-sales and marketing initiatives for Pace high end tv cpe products (now Comscope) to then become the #1 set top box manufacturer and brand across the emerging & dynamic markets of Central & Eastern Europe.
Travels included having caviar in the Kremlin to pizza's in Pristina.

General Manager. Central & Eastern Europe.

- Swedish resident, UK educated, German national 🇸🇪🇬🇧🇩🇪
- Focused on delivering long term B2B and B2B2C partnerships & sales driving expansion into new markets, channels & verticals 📈
- Customer acquisition across the EU, UK, NA, ANZ and CEE🤝
- Inbound, Outbound 🔁
- Industry sales growth for SaaS, web/cloud applications, streaming OTT/ Pay TV, IoT, WFM, FM, digital electronics
- scroll down to see LinkedIn Recommendations

- Pivoted between industries to self challenge & widen skills potential 🔀
- Social media, content marketing & corporate branding (eg: single post with 350K+ reach, 120K views, 250+ shares)
- Top 2% LinkedIn Industry SSI Ranking, LinkedIn All-star.
- Relocated, lived and worked out of 7 countries 🌐
- Business footprint across 40+ countries 
- 10 years at Director level for Korean corporations.
- Multilingual 🔠

- SIDE HUSTLE: Concept initiator & co-owner at Java Whiskers Holdings AB cat-café chain 😻
#1 opened Stockholm Feb 2019. 
#2 opened Oct 2020 Marylebone London. 
#3 opened Dec 2022 Westfield White City London
#4 coming soon

- Former European tour guide, ski instructor, ski guide & all round ski bum ⛷️
- ex dustman, dish washer & minibus driver :)
- A dad to three plus a foster parent (via Social Services/Socialtjänsten) 🧸
- Believer in equality for ALL.......and believer in AFC Wimbledon ⚽️

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