Unlock APAC

Unlock is a UK & Hong Kong based company which helps innovative consumer electronics accessory brands launch, or expand, in EMEA & APAC regions. We have worked with some of the world's most recognisable accessory brands to help them lay world class foundations. Key areas of expertise lie in creating and executing a strategy for both regions. We appoint the best distribution partners, secure retail placements in the right channels and underpin this with a smart approach to Amazon and online. We support our clients with advice on packaging, compliance, certifications, pricing, contracts and logistics. Put simply, we are a smart alternative to hiring your own team and can help accelerate your journey in EMEA & APAC.

Founder & Director

Sphero

Responsible for all retail/online/education sales in the APAC region.

Sales Director APAC

Channel Facilities APAC Ltd.

Channel Facilities APAC is a sales consulting and brand expansion company helping you to break through the distribution clutter and deliver results that shape your reputation, build your brand and move your business.

Our team is composed of brand architects who are skilled in building effective business strategies for both emerging and established brands within the Asia-Pacific market. Our passion is geared towards the launch of products that are innovative and/or design focused.

We also believe that the definition of success resides in people and partnership, which is why we’ve built up for 5+ years some long relationships with well-respected distribution and premium retail partners in order to bring a careful attention on your brand expansion.

We are located in Hong Kong that we think to be the perfect hub-city in Asia-Pacific to help you achieve your business growth objectives and become a world-class brand.

Channel Facilities APAC becomes your remote partner in Asia-Pacific managing your brand expansion from bottom to top at a controlled pace.

Founder and Managing Director

Business, Product and Sales Consulting

Provide a broad variety of consultancy services via recognised expertise and experience in Business, Product and Sales management
•	Introduction and launching of new brands and product lines into the APAC market
•	Development of business plans, commercial strategies and brand awareness
•	Sales, operations, administration, key account and customer relationship management

Business Consultant

Native Union

• Strategically planned the geographical layout of the brand distribution in APAC and implemented the relevant successful strategies for achieving set sales targets through existing and new channel distributors.

• Directed the collaborative Sales & Marketing and Product Development, annual and long-range brand planning cycle.

• Developed & implemented consumer communications strategies across the APAC region in collaboration with brand principals.

Head of Sales - Asia Pacific / Middle East

• Launched and successfully distributed Native Union brand in 14 International Markets: France, Belgium, Spain, Turkey, Greece, Thailand, Malaysia, Philippines, Australia, Indonesia, Singapore, Japan, Mainland China and South Korea.

• Achieved a total turnover of 3 Million USD in 2011 and 5 million in 2012.

• Managed and built strong relationships with distributors and premium retailers in the industry through business trips and attendance to international trade shows.

• Established the brand positioning among a diverse network covering IT, CE, Telco, Design, Gift and Fashion channels.

Business Development Manager

Aimer Group

• Supervised the implementation of new Aimer stores in Saudi Arabia, Singapore and Hong Kong.

• Participated to the creation of a new membership program for clients of the brand in abroad markets.

• Identified and liaised with other lingerie brands to offer them ‘ODM’ services and production facilities.

🌟 Crafting Success at the Intersection of Passion and Expertise 🌟

Bonjour! I'm AJ, a dynamic and driven professional with a passport full of experiences and a heart set on making waves in the world of business. Originally hailing from the picturesque landscapes of France, I've found my current home and hustle in the vibrant metropolis of Hong Kong.

My journey has been a tapestry woven with threads of innovation, quality, and technology, influenced profoundly by the titans of industry I've had the privilege to work alongside. With over a decade of diverse experiences under my belt, I've navigated the intricate landscapes of Consumer Electronics, Toys, Education, Design, and Fashion, leaving a trail of success in my wake.

What sets me apart? It's not just about the titles or accolades—it's about the relentless pursuit of excellence. Armed with a robust skill set encompassing sales, marketing, product lifecycle management, and supply chain expertise, I thrive on immersing myself in every facet of a business to drive unparalleled success.

But beyond the boardrooms and sales pitches, I'm a staunch believer in the power of storytelling—the heartbeat of brand building. I place great emphasis on cultivating genuine, sustainable relationships founded on trust and integrity, because I understand that true success is built on a foundation of authenticity.

When I'm not charting the course for business triumphs, you'll find me embracing the great outdoors, whether it's pounding the pavement on a morning run, conquering mountain trails, or pushing my limits in fitness training. And let's not forget my wanderlust—my passion for travel not only fuels my adventurous spirit but also enriches my global perspective, seamlessly aligning with my professional pursuits.

So, why wait? Let's connect and explore the boundless opportunities to collaborate and co-create success together in the Asia-Pacific region. Whether you're a fellow trailblazer or a kindred spirit, I'm here to turn visions into victories. To contact me, you can drop me a DM or email me on aurelien@unlock-apac.com.

Aurelien Joly

Flic

'Flic' - powered by Shortcut Labs - is a world leader in wireless BLE Controller button technology; a fast-growth B2B footprint using our license-free SDK to enable and enhance our clients app services & solutions in Safety, Security, Lone Worker, Retail, Healthcare, Hospitality, Logistics & automotive. 40,000,000+ annual controller triggers.
Used also with the Flic app for pre-integrated Smart Home product control.
Contact us to find out more.

VP Corporate Relations

Greyrock Nordic AB

Greyrock Nordic AB 🇸🇪 is a private company used for consultancy, permanent placement, shareholding & business ideas 📈 including......

🌐 Concept designer, co-owner of "Java Whiskers" cat café chain.
#1 Feb 2019 Stockholm
#2 Oct 2020 Central London's first cat café. Marylebone. 
#3 Dec 2022 Westfield Shopping Center. London
#4 Coming soon

🔄 Contracted, then placed under permanent employment at Brightec Time (BT) AB directing Global Partnerships.
BT produce & supply web enabled Touch-Screen Terminals; a critical touch point for the latest web/cloud SaaS applications used by Workforce Management, HR, Time & Attendance & payroll solutions.
Hands on role generating multinational B2B partnerships, partner alignment & agreements
Website re-design, multilingual copy-writing, guides, agreement policies 
Supply chain management & component procurement (China, Germany, Taiwan)
Touch points Visma, Flex, Maxtime, SoftOne, Planday, iPOOL, Quinyx, JuTouch, Elatec, ZKTeco....and more

🕓 Non-exec Consultant Director, then recruited full-time to TIMETERMINAL SWEDEN AB/LTD- Stockholm/London 
Developer and producer of high quality touch screen terminals used specifically with web applications for Time & Attendance, WFM and Payroll. 

🔁 Non-exec (consultant) Partnerships & Sales Director & shareholder. London-based for FLOWSCAPE AB/LTD
Swedish company pioneering the concept of the modern Smart Office with the notion of free movement, flowing communication and total accessibility (desk & meeting room sharing, optimising office flow) The Flowscape field of knowledge is its Facility Management SaaS software and IoT technology.

Company Owner

Accedo.tv

Accedo has more than 20 years of experience helping TV platform operators, broadcasters, media companies, and consumer electronics manufacturers to design, deliver and manage the next generation video user experience across a vast range of connected devices. Accedo provide a comprehensive suite of products and SaaS services to help customers launch engaging and successful video user experience, on any device or any technology platform. (recommendation below)

Sales and Business Development Director

LG Electronics

Recruited to initiate (in partnership with Google) the successful sales of Smart Solutions using Android TV toward European enterprise operators. (ie: Telco, ISP, PayTV, IoT). 
Located in Stockholm but constantly on the move across Europe & Korea (150+ travel days p.a) meeting Tier 1&2 telco and pay tv operators, 3rd party vendors (IOT AllSeen Alliance/OCF, OVP, SoC , CAS , DRM , UI/UX) & regional LG subsidiaries.
-Touch points : Vodafone, Deutsche Telekom, Telecom Italia, Wind, 3, Telekom Slovenije, ERT, ORANGE, BT, Canal Digital/Telenor, DNA, United Group, Telia, Rostelecom, Com hem and more... 

(See the below recommendations)

European Business Director (LG Electronics Smart Solutions)

Humax

Recruited to engage (hunt) and manage (farm) pan Nordic Pay-tv Operator partnerships for Smart TV business. Directed Pay TV Operator sales , direct-to-retail (chains) and independent Importer sales management. 
Additionally responsible for overseeing logistics , finance , after sales service set-up and ongoing relationships with all connected parties, including our EU HQ, Korean HQ R&D for product development & design.
(endorsements below)
Footprint : DNA, Tele2, Com Hem, BOXER, RiksTV, Infocare, Teleperformance, Elkjøp, Elgiganten, Gigantti, Expert, Barcom, Conax, Viaccess.....and more.
(Recommendation below.)

Director | Sales & Business Development

Access Digital Devices Ltd

Regional Sales and business development , covering Scandinavia , Germany , Central and Eastern Europe.
(See endorsements below)
Own branded FTA and CA embedded dvb-t stb, PVRs , iDTV , Diversity and leaning toward IPTV.
Oem sales of FTA and CA embedded dvb-t stbs , PVRs.

Regional Sales Management

Beko Global

Business development across Europe of oem TV and STB production.
(see below recommendations )

Pan European Sales Management

GS Group Holding Company

Product sales development and distribution across Western and Central Europe for Russia's largest independent stb developer and now , Russia's most successful pay tv operator - Tricolor.

Director Business Development

STRONG Group

Recruited by Strong to relocate & open the HQ covering Central and Eastern Europe. Chose Budapest as the regional hub for sales, marketing, warehousing & service covering over 20+ emerging markets of CEE/CIS. Built a team of local staff. Supplied 100,000's of analogue and digital stb's building the STRONG brand. 
(See below recommendation)

Sales, Marketing & Managing Director

Pace Micro Technology

Based in Munich & Düsseldorf; launched from scratch the sales , distribution , after-sales and marketing initiatives for Pace high end tv cpe products (now Comscope) to then become the #1 set top box manufacturer and brand across the emerging & dynamic markets of Central & Eastern Europe.
Travels included having caviar in the Kremlin to pizza's in Pristina.

General Manager. Central & Eastern Europe.

- Swedish resident, UK educated, German national 🇸🇪🇬🇧🇩🇪
- Focused on delivering long term B2B and B2B2C partnerships & sales driving expansion into new markets, channels & verticals 📈
- Customer acquisition across the EU, UK, NA, ANZ and CEE🤝
- Inbound, Outbound 🔁
- Industry sales growth for SaaS, web/cloud applications, streaming OTT/ Pay TV, IoT, WFM, FM, digital electronics
- scroll down to see LinkedIn Recommendations

- Pivoted between industries to self challenge & widen skills potential 🔀
- Social media, content marketing & corporate branding (eg: single post with 350K+ reach, 120K views, 250+ shares)
- Top 2% LinkedIn Industry SSI Ranking, LinkedIn All-star.
- Relocated, lived and worked out of 7 countries 🌐
- Business footprint across 40+ countries 
- 10 years at Director level for Korean corporations.
- Multilingual 🔠

- SIDE HUSTLE: Concept initiator & co-owner at Java Whiskers Holdings AB cat-café chain 😻
#1 opened Stockholm Feb 2019. 
#2 opened Oct 2020 Marylebone London. 
#3 opened Dec 2022 Westfield White City London
#4 coming soon

- Former European tour guide, ski instructor, ski guide & all round ski bum ⛷️
- ex dustman, dish washer & minibus driver :)
- A dad to three plus a foster parent (via Social Services/Socialtjänsten) 🧸
- Believer in equality for ALL.......and believer in AFC Wimbledon ⚽️

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