Unlock APAC

Unlock is a UK & Hong Kong based company which helps innovative consumer electronics accessory brands launch, or expand, in EMEA & APAC regions. We have worked with some of the world's most recognisable accessory brands to help them lay world class foundations. Key areas of expertise lie in creating and executing a strategy for both regions. We appoint the best distribution partners, secure retail placements in the right channels and underpin this with a smart approach to Amazon and online. We support our clients with advice on packaging, compliance, certifications, pricing, contracts and logistics. Put simply, we are a smart alternative to hiring your own team and can help accelerate your journey in EMEA & APAC.

Founder & Director

Sphero

Responsible for all retail/online/education sales in the APAC region.

Sales Director APAC

Channel Facilities APAC Ltd.

Channel Facilities APAC is a sales consulting and brand expansion company helping you to break through the distribution clutter and deliver results that shape your reputation, build your brand and move your business.

Our team is composed of brand architects who are skilled in building effective business strategies for both emerging and established brands within the Asia-Pacific market. Our passion is geared towards the launch of products that are innovative and/or design focused.

We also believe that the definition of success resides in people and partnership, which is why we’ve built up for 5+ years some long relationships with well-respected distribution and premium retail partners in order to bring a careful attention on your brand expansion.

We are located in Hong Kong that we think to be the perfect hub-city in Asia-Pacific to help you achieve your business growth objectives and become a world-class brand.

Channel Facilities APAC becomes your remote partner in Asia-Pacific managing your brand expansion from bottom to top at a controlled pace.

Founder and Managing Director

Business, Product and Sales Consulting

Provide a broad variety of consultancy services via recognised expertise and experience in Business, Product and Sales management
•	Introduction and launching of new brands and product lines into the APAC market
•	Development of business plans, commercial strategies and brand awareness
•	Sales, operations, administration, key account and customer relationship management

Business Consultant

Native Union

• Strategically planned the geographical layout of the brand distribution in APAC and implemented the relevant successful strategies for achieving set sales targets through existing and new channel distributors.

• Directed the collaborative Sales & Marketing and Product Development, annual and long-range brand planning cycle.

• Developed & implemented consumer communications strategies across the APAC region in collaboration with brand principals.

Head of Sales - Asia Pacific / Middle East

• Launched and successfully distributed Native Union brand in 14 International Markets: France, Belgium, Spain, Turkey, Greece, Thailand, Malaysia, Philippines, Australia, Indonesia, Singapore, Japan, Mainland China and South Korea.

• Achieved a total turnover of 3 Million USD in 2011 and 5 million in 2012.

• Managed and built strong relationships with distributors and premium retailers in the industry through business trips and attendance to international trade shows.

• Established the brand positioning among a diverse network covering IT, CE, Telco, Design, Gift and Fashion channels.

Business Development Manager

Aimer Group

• Supervised the implementation of new Aimer stores in Saudi Arabia, Singapore and Hong Kong.

• Participated to the creation of a new membership program for clients of the brand in abroad markets.

• Identified and liaised with other lingerie brands to offer them ‘ODM’ services and production facilities.

🌟 Crafting Success at the Intersection of Passion and Expertise 🌟

Bonjour! I'm AJ, a dynamic and driven professional with a passport full of experiences and a heart set on making waves in the world of business. Originally hailing from the picturesque landscapes of France, I've found my current home and hustle in the vibrant metropolis of Hong Kong.

My journey has been a tapestry woven with threads of innovation, quality, and technology, influenced profoundly by the titans of industry I've had the privilege to work alongside. With over a decade of diverse experiences under my belt, I've navigated the intricate landscapes of Consumer Electronics, Toys, Education, Design, and Fashion, leaving a trail of success in my wake.

What sets me apart? It's not just about the titles or accolades—it's about the relentless pursuit of excellence. Armed with a robust skill set encompassing sales, marketing, product lifecycle management, and supply chain expertise, I thrive on immersing myself in every facet of a business to drive unparalleled success.

But beyond the boardrooms and sales pitches, I'm a staunch believer in the power of storytelling—the heartbeat of brand building. I place great emphasis on cultivating genuine, sustainable relationships founded on trust and integrity, because I understand that true success is built on a foundation of authenticity.

When I'm not charting the course for business triumphs, you'll find me embracing the great outdoors, whether it's pounding the pavement on a morning run, conquering mountain trails, or pushing my limits in fitness training. And let's not forget my wanderlust—my passion for travel not only fuels my adventurous spirit but also enriches my global perspective, seamlessly aligning with my professional pursuits.

So, why wait? Let's connect and explore the boundless opportunities to collaborate and co-create success together in the Asia-Pacific region. Whether you're a fellow trailblazer or a kindred spirit, I'm here to turn visions into victories. To contact me, you can drop me a DM or email me on aurelien@unlock-apac.com.

Aurelien Joly

Withings

Head Of Sales

Ledger

- Definition and execution of the revenue-driven sales strategy for the 2 channels (Amazon & Resellers).
- Coordination with internal teams to execute this strategy: Logistic, Product, Marketing, Finance, Customer Support.
- Management of Amazon accounts in 8+ countries (Americas, EMEA, and APAC). Sales & Marketing optimization using Amazon-specific tools (Merchandising/AMS/AMG/LD/DOTD).
- Development and structuring of the international distribution network: 150+ resellers & distributors in 60+ countries.
- Management of Sales and Sales Admin. team

Sales Director

International Sales Manager

Leading retail sales development for Withings / Nokia brand in Switzerland, Eastern Europe and Russia (16 countries):
- Identification and development of key business opportunities
- Definition of Go-to-Market regional strategy (Business & Channel marketing)
- Regional PNL management (turnover, profitability, trade marketing budgets)
- Internal reporting & sales forecast
- Sales team management in Switzerland and Russia

Key Account Manager

Samsung Electronics

Management of TV & AV Merchandising projects for Auchan and Boulanger stores (97M € turnover)

- Market review, customer negotiations and retail instore strategy development
- Set up of 3 brand spaces (80m2), budget management and tripartite negotiations (agency, internal and client)
- Implementation of an online multi-division stock & sales analysis tool.
- Management Forum European Samsung 2015 (400K €): Negotiation in store & central validation of 6 corners, implemented in 3 months
- Management of a trainee

Category Manager

1/ Création et mise à jour d'outils de suivi et d'analyses pour les divisions produits Brun et Blanc:
- Onepagers mensuels (Performance de chaque enseigne et suivi des dispositifs merchandising mis en place)
- Scorecards (Analyses marchés selon différents critères : ASP, segments, part de voix, part de linéaire)
- Suivi et analyse des promotions

2/ Chef de projet pour la création du Showroom Samsung :
- Réflexion sur la conception de l'espace et la valeur ajoutée à y apporter (Approche retail, parcours client, expérience d'achat, solutions merchandising)
- Mise en place et gestion du projet dans sa globalité en autonomie (brief agences, suivi et mise en place opérationnelle)
- Point de contact unique entre les divisions Samsung et les prestataires externes (Agence design et production, contenus multimédias, coordination technique : serveurs, câblages et réseaux ) 
- Suivi et pilotage du budget (1.5M€)
- Gestion day to day (Plateforme de réservation, mises à jours)

Chef de Projet Trade Marketing - Retail

ESSCA

- Relation avec la direction de l’école et les entreprises
- Organisation d'évènements à caractère sportif
- Gestion de 50 personnes
- Gestion d'un budget de 25 000€
- Création de campagnes de communication
- Démarchage de 20 000€ pour l'organisation de la journée de campagne

Président du Bureau des Sports

Danone

- Référencement et développement de la visibilité de la marque en GMS (40 magasins, 10M€ CA)
- Mise en place et optimisation d’opérations promotionnelles (180 mises en avant)
- Vente, négociation et gestion relationnelle

Chef de secteur GMS - Danone Ultra Frais

Street Markety

- Définition des missions, suivi et reporting (60 missions réalisées)
- Coordination des équipes sur le terrain (Jusqu’à 20 personnes)

Chef de projets street marketing

Nicolas

- Assurer la gestion du magasin et des stocks
- Mise en place des animations commerciales

Résultats obtenus : Augmentation des ventes de 26% (vs N-1)

taplio

The Battle

Aurelien Joly

Teddy Mulliez

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