Unlock APAC

Unlock is a UK & Hong Kong based company which helps innovative consumer electronics accessory brands launch, or expand, in EMEA & APAC regions. We have worked with some of the world's most recognisable accessory brands to help them lay world class foundations. Key areas of expertise lie in creating and executing a strategy for both regions. We appoint the best distribution partners, secure retail placements in the right channels and underpin this with a smart approach to Amazon and online. We support our clients with advice on packaging, compliance, certifications, pricing, contracts and logistics. Put simply, we are a smart alternative to hiring your own team and can help accelerate your journey in EMEA & APAC.

Founder & Director

Sphero

Responsible for all retail/online/education sales in the APAC region.

Sales Director APAC

Channel Facilities APAC Ltd.

Channel Facilities APAC is a sales consulting and brand expansion company helping you to break through the distribution clutter and deliver results that shape your reputation, build your brand and move your business.

Our team is composed of brand architects who are skilled in building effective business strategies for both emerging and established brands within the Asia-Pacific market. Our passion is geared towards the launch of products that are innovative and/or design focused.

We also believe that the definition of success resides in people and partnership, which is why we’ve built up for 5+ years some long relationships with well-respected distribution and premium retail partners in order to bring a careful attention on your brand expansion.

We are located in Hong Kong that we think to be the perfect hub-city in Asia-Pacific to help you achieve your business growth objectives and become a world-class brand.

Channel Facilities APAC becomes your remote partner in Asia-Pacific managing your brand expansion from bottom to top at a controlled pace.

Founder and Managing Director

Business, Product and Sales Consulting

Provide a broad variety of consultancy services via recognised expertise and experience in Business, Product and Sales management
•	Introduction and launching of new brands and product lines into the APAC market
•	Development of business plans, commercial strategies and brand awareness
•	Sales, operations, administration, key account and customer relationship management

Business Consultant

Native Union

• Strategically planned the geographical layout of the brand distribution in APAC and implemented the relevant successful strategies for achieving set sales targets through existing and new channel distributors.

• Directed the collaborative Sales & Marketing and Product Development, annual and long-range brand planning cycle.

• Developed & implemented consumer communications strategies across the APAC region in collaboration with brand principals.

Head of Sales - Asia Pacific / Middle East

• Launched and successfully distributed Native Union brand in 14 International Markets: France, Belgium, Spain, Turkey, Greece, Thailand, Malaysia, Philippines, Australia, Indonesia, Singapore, Japan, Mainland China and South Korea.

• Achieved a total turnover of 3 Million USD in 2011 and 5 million in 2012.

• Managed and built strong relationships with distributors and premium retailers in the industry through business trips and attendance to international trade shows.

• Established the brand positioning among a diverse network covering IT, CE, Telco, Design, Gift and Fashion channels.

Business Development Manager

Aimer Group

• Supervised the implementation of new Aimer stores in Saudi Arabia, Singapore and Hong Kong.

• Participated to the creation of a new membership program for clients of the brand in abroad markets.

• Identified and liaised with other lingerie brands to offer them ‘ODM’ services and production facilities.

🌟 Crafting Success at the Intersection of Passion and Expertise 🌟

Bonjour! I'm AJ, a dynamic and driven professional with a passport full of experiences and a heart set on making waves in the world of business. Originally hailing from the picturesque landscapes of France, I've found my current home and hustle in the vibrant metropolis of Hong Kong.

My journey has been a tapestry woven with threads of innovation, quality, and technology, influenced profoundly by the titans of industry I've had the privilege to work alongside. With over a decade of diverse experiences under my belt, I've navigated the intricate landscapes of Consumer Electronics, Toys, Education, Design, and Fashion, leaving a trail of success in my wake.

What sets me apart? It's not just about the titles or accolades—it's about the relentless pursuit of excellence. Armed with a robust skill set encompassing sales, marketing, product lifecycle management, and supply chain expertise, I thrive on immersing myself in every facet of a business to drive unparalleled success.

But beyond the boardrooms and sales pitches, I'm a staunch believer in the power of storytelling—the heartbeat of brand building. I place great emphasis on cultivating genuine, sustainable relationships founded on trust and integrity, because I understand that true success is built on a foundation of authenticity.

When I'm not charting the course for business triumphs, you'll find me embracing the great outdoors, whether it's pounding the pavement on a morning run, conquering mountain trails, or pushing my limits in fitness training. And let's not forget my wanderlust—my passion for travel not only fuels my adventurous spirit but also enriches my global perspective, seamlessly aligning with my professional pursuits.

So, why wait? Let's connect and explore the boundless opportunities to collaborate and co-create success together in the Asia-Pacific region. Whether you're a fellow trailblazer or a kindred spirit, I'm here to turn visions into victories. To contact me, you can drop me a DM or email me on aurelien@unlock-apac.com.

Aurelien Joly

Smollan (Thailand) Limited

Country Lead, Business Intelligence.  Driving data-driven decision making & commercial success through BI strategy & implementation. Identifying & implementing new technologies to optimize Thailand's business growth.

- Leading transformation eﬀorts by coaching a team of 7 professionals to innovate and optimize business intelligence
functions.
- Spearheading the delivery of strategic insights, ensuring decisions are data-driven and aligned with organizational goals.
- Managing BI projects that drive organizational change, ensuring eﬃcient resource use and on-time delivery.
- Collaborating with cross-functional teams to identify transformative opportunities for process improvement and growth.

Country Lead, Business Intelligence

- Spearheaded strategic growth initiatives, resulting in substantial increase in revenue and market share for major global and domestic FMCG clients.
- Developed and executed innovative sales and marketing strategies tailored to client needs, consistently exceeding sales targets by an average of 20%.
- Fostered and maintained strong client relationships, becoming the trusted advisor for key stakeholders.
- Successfully expanded the client portfolio to include prominent clients in DIY and consumer electronics sector.
- Successfully expanded service offering to include data and technology led initiatives with global clients.
- Collaborated with cross-functional teams to design and implement data-driven market insights and consumer behavior studies, enabling clients to make informed decisions and stay ahead of market trends.
- Played a pivotal role in negotiating and securing long-term contracts with major clients, ensuring a stable and profitable client base.

Manager, Growth 

Mobile Sure Co., Ltd.

- Assumed a leadership role overseeing retail sales teams, effectively managing day-to-day operations and driving sales growth in a highly competitive market.
- Implemented performance-driven KPIs and sales targets, resulting in a 10% increase in sales productivity.
- Fostered a culture of accountability and teamwork, leading to a 20% improvement in employee engagement and retention rates.
- Developed and executed sales training programs to enhance team capabilities, resulting in improved product knowledge and customer service excellence
- Collaborated with executive team to formulate and implement growth strategies, aligning with company objectives and achieving 10% increase in annual revenues

Assistant Managing Director

Koan Co., Ltd.

- Led the overall operations of Koan (Thailand), focusing on driving sales and achieving substantial growth targets.
- Successfully negotiated and managed relationships with international suppliers, ensuring competitive pricing and reliable product availability.
- Developed and executed strategic sales plans that resulted in consistently exceeding the 40% annual growth target.
- Collaborated with cross-functional teams to streamline operations, optimize inventory management, and enhance supply chain efficiency.
- Regularly analyzed and reported on key performance metrics, making data-driven decisions to enhance operational effectiveness and profitability.
- Ensured compliance with industry regulations and company policies, maintaining a strong focus on quality control and safety.

General Manager

3M Thailand Limited

- Spearheaded business development efforts for 3M's car wrap product lines, positioning the company as a market leader.
- Developed and executed strategic sales and marketing plans to expand market share and increase revenue, resulting in a 20% year-over-year growth in sales.
- Established and maintained strong relationships with key clients and distributors, serving as the primary point of contact for all business-related inquiries.
- Collaborated closely with cross-functional teams to identify emerging market trends, customer needs, and product innovations.
- Led product training sessions for sales teams, distributors, and customers, ensuring a deep understanding of product features and benefits.
- Successfully negotiated contracts and pricing agreements with major clients, exceeding quarterly and annual sales targets.
- Developed and executed effective marketing campaigns, including trade shows, product launches, and promotions, resulting in increased brand visibility and market penetration.

Account Supervisor - CSD

Koan Co., Ltd

- Spearheaded product management activities for consumer electronics, continuously aligning the product portfolio with market trends and consumer demands.
- Collaborated with global suppliers to source and import innovative consumer electronics products, ensuring timely deliveries and cost-effective procurement.
- Developed and executed inventory management strategies to optimize stock levels, minimize carrying costs, and reduce excess inventory.
- Maintained close relationships with suppliers, negotiating favorable terms and pricing agreements to improve margins and product availability.
- Coordinated cross-functional teams, including sales, marketing, and logistics, to streamline operations and achieve sales targets.
- Managed new product launches, including marketing campaigns, product training, and distribution, resulting in successful market penetration and brand growth.
- Consistently met or exceeded sales targets, achieving a 40% year-over-year growth in revenue during my tenure.

Product Manager

Boyden Associates (Thailand)

- Collaborated with senior account managers to execute executive search projects for large clients, identifying top-tier executive talent and successfully placing them in key roles.
- Conducted comprehensive research and market analysis to identify potential candidates and market trends, ensuring the delivery of tailored executive solutions.
- Assisted in the development and execution of customized executive training programs, enhancing clients' leadership and managerial capabilities.
- Managed client relationships by providing exceptional service and maintaining open lines of communication to understand their specific needs and preferences.
- Coordinated with internal teams to streamline project workflows, ensuring timely delivery and client satisfaction.
- Contributed to the growth of the client portfolio through successful project execution and proactive client engagement.

Assistant Account Manager

I’m a commercially driven BI Manager with over two decades of experience in business development, retail, and distribution across Thailand. From launching Apple-related accessories in the early days to now leading a BI team of 8 at Smollan Thailand, I’ve consistently worked at the intersection of business strategy and execution.

Educated in Singapore, Australia, and Thailand, I bring a global perspective to solving local business challenges. While I don’t come from a technical BI background, I lead with strong business acumen, hands-on leadership, and a belief that great insights come from collaboration, curiosity, and clear communication.

My journey—spanning startups, multinationals, and challenging pivots—has shaped how I build teams and solve problems: with empathy, resilience, and a bias for action.

taplio

The Battle

Aurelien Joly

Thanakrit Kanjanasiripakdhi

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