Jon Derkits

Color More Lines

Chief Commercial Officer (CCO)

The Master Agency

Partner

AUXO eCommerce

Founder

Forum Brands

VP of Brand Growth

Director of Brand Growth

Amazon

In this role, I was part builder, part operator, and part general manager, responsible for setting the strategic direction for my product family and executing against it by coordinating with internal stakeholders and partnering with third-party merchants.

Key responsibilities included:
-Account Management / Merchant Success
-Business Development
-Customer Experience
-Merchant Recruiting
-Operations
-P&L Ownership
-Program Management (Certified Refurbished, Seller Fulfilled Prime, Voice of the Seller, Warranties)
-Strategic Planning
-Subject Matter Expert (Customer Trust & Fraud Prevention, FBA Operations)

Head of 3P Marketplace, Consumer Electronics

Senior Category Manager, 3P Consumer Electronics

KPMG US

In this invite-only, Center of Excellence (COE) role for top technical members of the Economic and Valuation Services practice, I worked side-by-side with the most senior Partners in the firm to parse complicated tax issues and provide technical support to customer-facing teams on large and complex projects.

Key responsibilities included:
-Research & Thought Leadership
-Learning & Talent Development 
-Knowledge Management 
-Technical & Economic Support for Complex Engagements

Manager, Washington National Tax

In this customer-facing role, I served as a trusted adviser for multinational enterprises in a variety of industries including Diversified Industrials, Financial Services, Food, Drink & Consumer Goods, and Healthcare. I managed a portfolio of 10+ accounts, and exceeded my annual revenue targets by 200%+ for 3 consecutive years (top revenue producer for 2 of 3 years). My customers were CXO/VP/Director level executives, and this role required that I translate complicated tax issues into operational considerations to help my customers make trade-offs between risk, tax savings, and long term sustainability.

Key responsibilities included:
-Account Management & Customer Success
-Business Development & Strategy
-People & Project Management
-Sales

Manager, Economic and Valuation Services

Senior Associate, Economic and Valuation Services

Associate, Economic and Valuation Services

Gaming Laboratories International

Technical Administrator

University of North Carolina at Chapel Hill

Undergraduate Teaching Assistant, Department of Economics

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* * * * *

Hi, I'm Jon and I'm a builder. 

Over the course of my 15-year career in management consulting and technology companies, I've built teams, I've built processes, I've built products, and I've built businesses (the 10-figure kind). I'm at my best when I'm in a role with scope and significance, and my superpower is consistency.

Some things I'm GOOD at include dealing with ambiguity and making good decisions in fast-paced, uncertain environments. Some things I'm *GREAT* at include obsessing over customers and developing my people.

Follow me here on LinkedIn if you want to hear my thoughts on Amazon, building great teams, or the current state of Chicago sports.

* * * * *

CLIFTON STRENGTHS
Harmony, Achiever, Learner, Positivity, Ideation

DOMAIN KNOWLEDGE
eCommerce, Marketplaces/Platforms, Valuation 

FUNCTIONAL SKILLS
Business Performance Measurement, Category Management, Data Analytics, Digital Marketing, Financial Statement Analysis, Lean Six Sigma, P&L Ownership, Strategic Planning, Team Leadership, Written Communication

TECHNICAL SKILLS
Amazon Seller Central, Bloomberg, Capital IQ, Microsoft Office, SQL, Tableau

Steven Pope

Digital Marketing Manager - Acquisition

Businesses are frustrated by how hard it is to sell on Amazon. There's no support, the margins are shrinking because fees and PPC costs are going up, and the competition is increasing. 

This is why I started My Amazon Guy - to help brands overcome these challenges. 

We lower ACOS, increase traffic, CTR, and Conversion. We do this through PPC, SEO, Design, and Catalog Merchandising and Troubleshooting. Visit MyAmazonGuy.com/Book to talk to us.

-----My Story

What do you get when you combine a TV Reporter, a Marketer, and an Educator? An inspirational message that reaches a large audience.

While Amazon is the most customer centric company in the world, I created My Amazon Guy to be the most seller centric company in the world. By sharing every trade secret on how to sell on Amazon I amassed a following that has contributed to building a 20-mil ARR Agency. 

In turn I've taught hundreds of employees everything I know, making a self perpetuating system that teaches others... leading to never ending growth. 

Culture fanatic.

I am a system builder, an architect of business, and I am blessed with the ability to level up fresh talent through culture. MAG has become a reputation enhancing, fixture of the industry for know how. More than 100,000 people have applied to work here.

Master Chess ♟️ Instructor 
Eagle 🦅 Scout 
Father of 5

Free case study on how I made a 20-million dollar agency by visiting MyGuy.Agency
We help agencies learn how to start cold outbound programs and generate leads with a scalable sales process that worked for us.

If you're spending $30K monthly on Amazon ads but running fewer than 10 campaigns, you're burning cash faster than a warehouse fire.

Campaign structure isn't optional at scale.

It's the difference between controlling your ad spend and letting the algorithm control it for you.

Most sellers consolidate everything into a few massive campaigns and wonder why their ACOS looks like a crime scene.

The problem is keyword cannibalization and zero bid control.

Think of campaign structure like surgical precision versus a sledgehammer.

One massive campaign with 500 keywords means you can't isolate what's working from what's bleeding budget.

Fifty campaigns with 10 keywords each means you control every dollar.

For a $30K monthly ad spend, you should be running 30-40 campaigns minimum.

Advanced accounts with single keyword campaigns and SEO-focused structures run 70-100 campaigns.

Each ASIN should have at least five core campaigns:

Auto, broad/phrase, category targeting, exact keyword, and exact ASIN.
This isn't overcomplicated.

It's strategic.

Smart bid management requires smart campaign architecture.

Set max CPC ceilings based on ad group performance, not gut feelings.

And stop pausing keywords after one click with no sale.

That keyword might be your next top converter once it gets enough data.

Group low-data keywords under one ad group to track aggregate performance before making decisions.

I've seen sellers pause keywords that would have converted at 15% ACOS because they made judgments at 2 clicks instead of 20.

Campaign structure at scale isn't busywork.

It's how you turn a $30K monthly budget into controlled, profitable growth instead of expensive guesswork.

The brands still wondering why PPC "doesn't work" are usually the ones treating campaign organization like an afterthought.

6-Billion sold on Amazon, My Amazon Guy: PPC, DSP, SEO, Design, Strategy. Agency with 450 Brands Managed | Hiring

Bezos calls storytelling "the oldest thing humans do."

Because stories don't just inform. They inspire action, emotion, and change.

Most Amazon sellers treat product pages like spec sheets.

Bullet points listing features.

A title crammed with keywords.

A+ Content that reads like a user manual.

Meanwhile your customers scroll past because nobody connects emotionally with thread count and battery life.

After optimizing thousands of listings across hundreds of brands, here's what I know.

The brands that win on Amazon aren't selling better products.

They're telling better stories.

Your yoga mat isn't just foam and rubber.

It's the first step toward the morning routine that changes everything.

Your kitchen knife isn't just steel.

It's the tool that turns a stressed parent into a confident home chef.

One client sold baby carriers.

Their listing: "Ergonomic design. Weight capacity. Adjustable straps. Machine washable."

We rewrote it: "Your baby falls asleep in minutes. Your hands are free to actually enjoy the hike. The back pain you expected? It never comes."

Revenue jumped. Same product. Different story.

Features tell. Stories sell.

Your listing optimization isn't a copywriting problem.

It's a storytelling problem.

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The Battle

Jon Derkits

Steven Pope

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The Battle

Jon Derkits

Steven Pope

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steven Pope's LinkedIn Performance

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