Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

Moxie

Moxie is a vertical SaaS company that helps medical professionals launch run and grow their own medspas.

We give our customers—who are 90%+ female first-time business owners—everything they need in one place: medspa management software, medical director matching, business coaching, marketing, and even VIP pricing on injectables and devices. 

Moxie helps cut through the red tape, reduce costs, and fast-track success—because building a medspa should be exciting, not exhausting. 

Learn more: www.joinmoxie.com

Head of Marketing

Pavilion

Executive Member

Propello

Propello’s K-12 teaching and learning platform is helping every student—and educator—soar to their full potential by bringing together high-quality instructional materials with built-in learner and teacher supports. Learn more at www.propello.com.

I joined Propello as employee number five, and have the pleasure of helping to build a brand, visual identity, and marketing engine—including a product-led growth (PLG) and top-down sales motion—from the ground up.

Vice President of Marketing

Mathison

Mathison is a venture-backed HR SaaS platform that gives organization a single platform to build their diversity action plans, mobilize every team, and measure their DEI impact company-wide.

While there, I led the charge to build a marketing function and team, joining at the Seed stage and leaving after raising our Series A. Some highlights include:
• Ideating and launching the first-ever Equal Pay Summit, gathering 1,000+ registrants, world-class speakers, well-known co-marketing partners, and qualified opportunities to drive sales conversations
• 172% increase in inbound demo requests
• 97% increase in marketing-sourced opportunities

Head Of Marketing

SchoolAdmin (now part of Finalsite)

SchoolAdmin was acquired by Finalsite in March 2021

SchoolAdmin was a private equity-backed edtech SaaS company focused on private and independent school admissions and enrollment. I joined around the 50-person mark as the first official marketer, and built our marketing engine and team from scratch.

Some highlights of my time there include:
• Helped 2x revenue by increasing demand, leading to a successful acquisition by Finalsite
• Pivoted marketing strategy and team during COVID, producing content, virtual events, and multi-channel campaigns to independent school enrollment teams excel in their roles during a turbulent time, while also driving demand for SchoolAdmin’s suite of tools 
• Once acquired by Finalsite, helped lead the announcement and integration strategy

SchoolAdmin's strategic enrollment management platform helps private and independent schools—and the people who run them—thrive. Trusted by 650+ of the world's most successful schools, big and small, our suite of admissions, enrollment, and tuition billing tools help teams build deeper relationships and stronger schools.

#SaaS #EdTech

Director of Marketing

Accenture Song

I joined Accenture Interactive's marketing team via the Clearhead acquisition, taking lead on the development of case study and customer story development for key customers such as Carnival, Disney, and more.

My role also included product marketing for the launch of a new offering, assisting with the brand integrations of additional acquisitions, website content, and more.

Marketing and Communications

Clearhead: The Experience Optimization Company (now part of Accenture Song)

Clearhead was acquired by Accenture Interactive in July 2017

Clearhead is the leading experience optimization company and was the third fastest-growing company in 2017. Named to the Inc. 5000 and the ABJ Fast 50, our award-winning agency and consultancy helps conic e-commerce brands like Adidas, Tesco, Vitamix, Patagonia, and Ulta build better customer experiences and transform their businesses through data.

Highlights include:
• Helped 4x revenue via multi-channel marketing efforts that included content, owned and sponsored events, and co-marketing efforts with key technology + SaaS channel partners like Optimizely 
• Developed content for Clearhead's blog, website, and sales enablement materials, including an annual report on the state of ecomm websites that we used to fuel executive conversations and demand
• Ideated, planned, and executed events designed to drive awareness, engagement, and demand, including an annual gathering of ecomm leaders lovingly named "The Experiment"
• Helped lead the announcement and integration strategy of our acquisition by Accenture Interactive

Spiceworks

Spiceworks is the marketplace that connects the IT industry to help technology buyers and sellers get their jobs done, every day.

Part community, part IT management software, part tech marketing engine.

Learn more: https://www.spiceworks.com/

Some of my work at Spiceworks included:
• Translating marketing insights into solution stories and sales enablement materials 
• Telling the Spiceworks story in a variety of formats (sales presentations, 1-sheeters, and long-form reports)
• Developing content pieces to accelerate pipeline and overcome sales objections
• Analyzing raw data to find compelling trends to guide content topics 
• Performing content audit to identify gaps and opportunities to guide future content marketing efforts

Content Marketing Manager

The University of Texas at Austin - Red McCombs School of Business

• Created and executed integrated marketing campaigns including budget allocation, vendor negotiation, timing, and deliverables
• Developed compelling marketing materials, including email campaigns, blog posts, collateral (brochures, one-sheeters, promo items), video and written case studies, and presentations
• Drove brand awareness, event registrations, and ultimately increased the number of qualified MSTC students (Year 1 Results: 113% increase in event registrations and 172% increase in event attendance)
• Recruited prospective students through advertising, event sponsorships, partnerships, and in-person interaction (Year 1 Results: 28% increase in submitted applications and 20% increase in accepted offers) 
• Led MSTC website redesign along with the McCombs web team, including conceptualization, copywriting, and case study creation, creating the first responsive site for The McCombs School of Business
• Launched MSTC Admissions Ambassadors program to empower a team of 12 current students to actively recruit prospective students
• Managed student workers and event staff

Marketing Manager (Master of Science in Technology Commercialization (MSTC) Program)

• Developed media plan and managed associated contracts for billboard, print, digital, and radio advertising efforts across four programs in three cities, increasing leads by 17% in first year
• Conducted focus groups to gather feedback prior to launch of new advertising campaign, and adapted concept to reflect discoveries
• Planned and executed 50+ recruiting events/year across four programs with budgets ranging from $300 to $20,000+
• Created targeted email campaigns across MBA programs to drive event registration and application activity
• Led redesign of email and Powerpoint templates from concept to completion
• Managed student workers and contractors

Marketing Coordinator (Working Professional and Executive MBA Programs)

TicketCity

• Planned and executed seasonal marketing campaigns including development of messaging, design of creative assets, and creation of associated collateral and promotional items 
• Managed company social media accounts, including Facebook and Twitter, with a focus on driving brand awareness and fostering community interaction
• Headed Facebook advertising campaigns, including budget, content, and copy
• Developed both print and digital marketing materials and advertisements to drive sales, including the concept creation, copywriting, and art direction
• Guided the creation and implementation of the content calendar for the TicketCity blog, while also serving as a regular contributor
• Assisted with PR efforts and press releases to announce and promote partnerships
• Analyzed effectiveness of current partnerships and identified additional opportunities for growth
• Assisted in planning and implementation of partner-related events
• Worked with Web/SEO Manager to help develop strategies to fuel online growth
• Built effective relationships with partners and vendors

Relationship Marketing Coordinator

VP of Marketing | Builder | Strategic GSDer

Marketing is as much about driving measurable performance as it is about creativity and storytelling. The challenge of this right brain/left brain blend is what attracted me to it over a decade ago in my days as a marketing intern at LSU Sports Properties, and continues to fuel my passion for it today. 

I love building something from nothing—creating a marketing organization and engine where there once was none. I’m never done learning, and at my happiest when part of a tight-knit, fast-paced, driven team. 

Specialties:
Marketing Strategy • Demand Generation • Content Marketing • Multichannel Campaign Development + Execution • Branding • Project Management • Relationship Building • Copywriting (Marketing Collateral, Proposals, Email Campaigns, Ad Copy, Blog Posts, Website Copy) •  Field Marketing

Proficient in: 
AI Marketing Technologies (ChatGPT, Jasper) • CRM (HubSpot, Slate, Salesforce) • CMS (Hubspot, WordPress, Webflow, Sitecore) •  Google Suite (Docs, Sheets, Slides) • Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) • Adobe InDesign and Photoshop • Email Platforms (HubSpot, Constant Contact, MailChimp, Slate) • Social Media Marketing (Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube) • Facebook Ads • LinkedIn Ads  • Qualtrics • Typeform • Asana  • Slack • Canva

StrengthsFinder:
Activator • Strategic • Empathy • Woo • Competition

Myers-Briggs:
ENFP

Culture Index:
Enterpriser

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Jon Emminizer

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