Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

SHOP657

COMPANY OVERVIEW
Academy of Art's School of Fashion clothing store SHOP657 was established as an interdisciplinary venue for fashion marketing, merchandising, design, and styling students to collaborate on projects through running the store.

JOB HIGHLIGHTS
•Planned, launched, and managed SMM presence - Emphasized brand DNA while driving audience growth and store sales.
•Directed editorial photoshoots for promotional campaigns by pulling products, sourcing models and photographers, and styling shoots.

Marketing Manager 

JOB HIGHLIGHTS 
•Directed production of store’s most successful trunk show. Delivered record breaking daily sales by 10x and achieved 17% IG follower growth. Strengthed D2C strategy from new consumer experience.
•Conducted trend analysis using WGSN, WWD, and BOF to formulate on trend assortment plans.
•Designed seasonal and promotional visual merchandising campaigns which increased foot traffic and sales, while highlighting brand personality and establishing brand recognition within community. 
•Consistently communicated with current vendors for potential new products. While proactively building relationships with new vendors - Ensured fresh, unique, and diverse merch mix. 

ADDITIONAL ACCOMPLISHMENTS 
•Demonstrated attention to detail by cataloging inventory by SKU, classification, designer, garment name, and price using LightSpeed retail. 
•Administered sales campaigns based on product performance evaluations.
•Kept store squeaky clean while being responsible for tasks associated with opening and closing.

Merchandise Manager 

IIMUAHII Couture 

JOB HIGHLIGHTS 
•Spearheaded digital marketing campaign debuting first RTW collection. KPI’s include 900 new IG followers and 34K in Ecom sales. Shifted brand positioning into RTW market capitalizing on new market opportunities. 
•Created omnichannel campaign content for first RTW handbag. Campaign launched during airing of Project Runway All Stars featuring founder - Website broke from traffic, still achieved 42K in sales.
•Consistently blogged about latest designs in development, avant garde arts and culture, company news, milestone projects, and press features.
•Managed monthly newsletter for consumer and media assets while continually building email lists, strengthening CRM and company features in magazines and across socials.

DIGITAL MARKETING
•Directed execution of results driven product marketing campaigns through planning, launch, management, and optimization. Demonstrating an integrated approach to consumer's journey within funnel using omnichannel experiences to drive engagement and conversions. 
•Planned campaigns by crafting theme, story, and concept, outlining goals and objectives, using primary and secondary market research to craft target consumer profiles, performing competitive analysis, writing ad copy, hashtags, and product info on landing pages, creating media mix marketing calendar, styling photoshoots for ad images, and making budget.   
•Launched campaigns through webpage with landing page product descriptions optimized for search, posted campaign ads across social media at high traction times, sent email blasts to consumer and media assets, shared campaign content with local bloggers and international fashion journalists.
•Managed campaigns by responding to social media comments, emails, and journalists.
•Optimized through A/B testing to retarget, strengthening conversions by lowering CPC and CPA.

JOB HIGHLIGHTS 
•Regularly attended LA showroom and provided leadership to team for refreshing garment assortment for international stylists to pull for macro influencers. Resulted in high fashion gatekeepers like Lady Gaga and Tyra Banks, as well as influencers Kelly Rowland, Victoria Justice, and Debbie Harry endorsing the brand at events and in editorials for global fashion publications. Which stimulated digital presence and reinforced brand recognition as top avant garde design house.

ADDITIONAL ACCOMPLISHMENTS 
•Corresponded with local and international art, fashion, and culture magazines. Resulting in founder interviews, features, and editorials in numerous publications, including SOMA & Tantalum Mag.
•Established meaningful CSR relationship through partnership with Big Dogs Rescue through designing and manufacturing their merch. Enhanced social impact within the local community and reinforced company mission of being animal rights activists.

Public Relations 

San Francisco Fashion And Merchants Alliance

JOB HIGHLIGHTS 
•Created and launched event invites through media mix consistently selling out tickets to events.
•Regularity hosted and cohosted fashion events, key note speeches, and networking mixers.
•Assisted photographers with staging and styling photography for event marketing materials.

ADDITIONAL ACCOMPLISHMENTS 
•Provided support to event production by setting up equipment. 
•Consistently secured new and maintained ongoing relationships with food and beverage vendors.
•Checked in and greeted event attendees at entrance.
•Bartended events.

Event Marketing Associate 

SJ Manufacturing  

COMPANY OVERVIEW
The oldest of 13 to a single mother, Seymour started selling handmade ties at age 11 to businessmen shuffling around Wall Street in the 1940’s. Seymour's an SF fashion legend - Who manufactured for Levis in the 70's, designed athletic uniforms for the 1984 US Olympic teams, and was the man behind Nike's first clothing patterns.

JOB HIGHLIGHTS 
•Assisted design and development of Bonobos’s first range plan for merchandise mix. Resulted in unique design direction and minimized production costs elevating competitive advantage for brand opportunity.

ADDITIONAL ACCOMPLISHMENTS 
•Assisted with counseling both new hobbyist and established designers through the entire process of design and development, to production and manufacturing.
•Conducted client specific trend analysis and market research for design direction based on vision, product positioning, and budget.
•Answered phones, responded to emails, and interfaced with clients regarding trends, designs, and overall creative vision for design direction. As well as pricing, fabric sourcing, production timelines, SWOT of range plan, ext.

Garment Design and Manufacturing Assistant 

Alphyn Industries Advanced Apparel 

COMPANY OVERVIEW
Fashiontech centric startup founded by ex military ballistic armor designer Ben Raviv. Alphyn specialized in engineering groundbreaking professional and consumer apparel and accessories through an innovative design direction based on enhancing mobile device accessibly, protection, and safety for the wearer.

JOB HIGHLIGHTS 
•Pitched uniform design and manufacturing contract to United Airlines executives with Founder and Accounts Director for aircraft marshalers, mechanics, and cabin crew. Military inspired fashiontech centric designs enhanced mobile device accessibly and protection through seamless integration of wearer, task, and device to improve safety and productivity. Resulted in projected 100% ROI in 5 years by eliminating 5M in operating costs from device damage.
•Managed SMM through planning, creating, and launching content on FB, IG, and Twitter. While blogging about new products, fashiontech culture, local fashiontech events, ext. FB audience grew to 32K and IG 97K, with 19K average monthly Ecom sales over 2 Yrs.

ADDITIONAL ACCOMPLISHMENTS 
•Showcased at CES’s first fashion tech exhibition - FashionWare, resulted in 82K Ecom sales from coverage in top fashion and tech publications like WSJ, Wired, Engadget, ext.
•Gave speech at CES’s FashionWare discussing brand inspiration, story, products, and vision. 
•Attended minimum of 10 fashion and tech events per month, connecting with local consumers, influencers, and media by showcasing both staple products and latest samples.
•Won most innovative designer at SFFW 2012 for pure silver RGEN undergarments. Establishing the brand as a pioneering forerunner of SF’s fashion tech culture. 
•Pitched RGEN undergarments to Barneys, couldn’t agree on price point.

JOB HIGHLIGHTS 
•Provided support to founder building webpage and media mix channels for brand launch.
•Copy wrote product landing pages with garment theme and specs optimized for search. 
•Got company blog up and running.
•Collaborated with design team to launch first hero product the Delta415 jean.
•Attended local fashion and tech events with founder to showcase merch.

ADDITIONAL ACCOMPLISHMENTS ASSOCIATED WITH RETAIL DISTRIBUTION CHANNELS
•Personally secured first contract with local retailer.
•Demonstrated excellent communication skills as primary contact for 9 retail distribution channels. 
•Routinely provided product updates, stock replenishment, and retailer-specific product  assortments. 
•Regularly assisted with visual merchandising designs to showcase brand merch in stores.
•Represented brand by attending events held at our retail partners.

Marketing Intern 

I’m a creative, passionate, and results driven digital marketing professional with a proven track record in branding, marketing, and merchandising - While having dipped my toes in PR, Retail, and Event Production. 

I specialize in omnichannel marketing strategies and excel in brand, product, and content campaign planning, launch, management, and optimization. Through leveraging data and insights I create meaningful, on brand messages that promote engaging UX driving engagement, acquisition, and conversions.

I’ve worn many hats for local fashion startups and have worked with a myriad of clients doing marketing consulting. I’m ready to sharpen my skills and bring value at a new company to become a global mover and shaker in the modern marketing space.

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Jon Emminizer

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