Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

GoTo Impact Foundation

Special Projects

AC Ventures

As part of the Advisor community at AC Ventures, a leading Indonesia-focused VC, I provide strategic advice and consultation to ACV's portfolio startups related to brand building, marketing and communications including internal communications, investor relations, sustainability positioning and PR.

Advisor

Alur Commmunications

Narrative, sustainability and advisory. I bring to the position 15+ years in brand building, communications and messaging, experience as a startup founder, and cross-industry experience with blue chip corporates, global and local NGOs, finance including VC and PE, and the creative industry. At a strategic level, I look at messaging, sustainability and brand awareness in the context of achieving desired outcomes.
> Brand positioning and messaging
> Investor relations & positioning
> Sustainability and impact
> Training & presentation

Principal

G20 Indonesia Presidency 2022 business engagement group (B20)

Expert Staff

Grab

Led corporate communications for OVO, Grab's payment arm in Indonesia, and led integration and compliance with Grab regional communication policies for OVO.

Head of Corporate Communications, OVO

OVO (PT Visionet Internasional)

Corporate spokesperson for Indonesia's biggest digital wallet and first fintech unicorn. Led the corporate communications team to build recognition of OVO's position as the market leader in the Indonesian digital payment space, both internationally and domestically, with increased share of voice and strong positive sentiment in this highly dynamic space.

Head of Corporate Communication

Brand & Corporate Communications consulting

Worked with corporate, NGOs, startups, SOEs and leading advertising agencies to establish brand message and effective communication materials including websites, annual reports, impact reports, sustainability reports, company profiles, investor presentations, internal communication materials and more.

Multinational advertising agencies I have worked with include Erickson McCann, Ogilvy, Leo Burnett, Publicis, as well as a number of boutique agencies such as Shft, JED Creative and LeBoYe. Sample clients include ANZ, Barito Pacific Group, Chevron, Indosat, Indika Energy, Indotambang Raya Megah ITM), Mandarin Oriental, Nestle, NISP Sekuritas, Raffles Hotels & Resorts, Unilever, Zurich Financial, and more.

Consultant

PT Gilkor

Co-founded Gilkor, an SaaS B2B2C loyalty platform that was adopted by several leading national retail conglomerates and was eventually acquired.

Co-Founder

Milk Republic

High quality nursing and maternity wear for the Indonesian market. Available on multiple brick-and-mortar stores as well as e-commerce platforms including Orami, Elevenia and Bilna in Indonesia, and Moxyst in Thailand.

Founder

Decentralisation Support Facility

Led a donor project mapping effort in coordination with multiple government donor funds and Bappenas, as as part of a  government-led multi-donor trust fund led by the Government of Indonesia.

Project Assistant

Helping clients make their message stand out

I help people and organizations figure out what they want to say +  how to say it. 

With 20 years of experience in startups, corporates, funders, NGOs, and the creative sector, I connect the dots to create the brand narrative that you know you need, but don't know how to articulate.

I sit, listen, align and help leaders and teams figure that out. It's a combo of human + data driven process. 

Done right, it's magic!

taplio

The Battle

Jon Emminizer

Harumi Supit

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