Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

Maninder Paul

Hotwire

My role is focused on driving revenue-focused B2B campaigns for high-growth tech clients - Honeywell (Oil and Gas, Retail, Transport and Warehousing) across EU, LATAM, META, APAC and UK.

Key achievements:

- Executed multi-channel campaigns that influenced $112M+ in pipeline and drove $4.6M+ in direct revenue

- Increased campaign effectiveness by 25% by aligning closely with sales and product teams to target the right accounts with the right message

- Delivered measurable results across paid media, content, and digital - focused on driving lead quality, engagement, and conversion

- Maintained a strong performance mindset with regular optimisation and clear ROI reporting to stakeholders

Expertise:
ABM | Integrated B2B Campaigns | Revenue Growth | Sales Alignment | Campaign Optimisation | Marketing Analytics & Attribution

Senior Marketing Manager

Mave Social AI & Digital Marketing

AI Trainer and Marketing Advisor

Fintech Fringe

Senior Marketing Specialist

Unmind

Senior Marketing Specialist 

Digital Connectors

As a trusted marketing specialist, I specialise in building high-impact B2B growth strategies on a start-up budget, ensuring that every marketing initiative is tied to revenue growth, lead generation, and measurable impact.

Accenture

Account Management role focused on leading integrated marketing campaigns in Media, Tech, Telecoms, and Professional Services.

Led key account marketing to devise and execute go-to-market strategies, driving sales and maximising ROI in EU markets.
Engaged with C-Suite level Account Leadership teams to enhance brand and product visibility.
Supported bids and sales by identifying synergies for joint campaigns and upsell/cross-sell opportunities.
Collaborated across functions and locations to create compelling content for various communication platforms (SharePoint, Newsletters, Email campaigns, Client postcards).

Key Projects:
- Launched the world's largest SAP implementation and a mobile health pilot in Africa for a major telecom.
- Salesforce CRM implementation for a leading media and technology brand.

Marketing Manager, UK & Ireland (FTC)

GSMA

Managed marketing strategy (ATL&BTL), PR, Communications, and Events for a £400k global project across Automotive, Education, Health, and Smart Cities.

- Built partnerships with senior directors and C-suite from companies like Telefonica, Orange, KT, Qualcomm.
- Led a £50k website revamp introducing new branding and content, coordinating with external suppliers and internal teams (IT, brand, business heads) for timely content delivery within digital policies.
- Enhanced digital customer journey, improving web traffic by 25% through strategic inbound user engagement - messaging, content, design.
- Managed monthly newsletter's design, content, technical aspects, branding, distribution, and customer segmentation.

Key projects:
Connected Living at Mobile World Congress 2012
GSMA Mobile Health University Challenge 2012 (£100k)
Cyber University Japan Infomercial and Digital Campaign
Smart Cities Webinars (£150K)

Marketing Manager (FTC) 

I’m a Growth-focused Senior Marketing Manager with 15+ years of experience driving demand generation, digital strategy, and brand performance for global B2B tech, SaaS, and media.

I've delivered high-impact, full-funnel campaigns and go-to-market strategies that have influenced over $112M in pipeline and generated $4.6M+ in direct revenue. 

Whether working in-house or agency-side, I’ve partnered with teams across sales, product, and leadership to launch integrated campaigns that deliver real results — for brands like GSMA, Vodafone, Microsoft, Adobe, and more.

AI for Inclusion & Thought leadership
• Community Lead & Trainer, Women Defining AI – supporting 500+ women and non-binary professionals upskill in GenAI through hands-on workshops, live demos, and global hackathons. 
• Member of UKAI Member of UKAI – active contributor to cross-sector discussions on ethical AI and gender-equitable policy development.
• Contributor, "AI for All" by The Different Foundation - creating accessible AI learning programmes for underrepresented charities/communities.
• Speaker, judge, and mentor for AI equity and inclusion initiatives including Better Images of AI, and panels at Fintech Week London, AdWeek Europe, Forbes, and more.

Key Achievements:

• LinkedIn Top Voice in Digital Marketing (2024) – recognised for shaping conversations on digital strategy, performance marketing, and innovation
• Proven leadership of cross-functional marketing teams – aligning sales, product, and executive functions to drive pipeline and operational scale

Digital Marketing Director & Social Media Trainer (Facebook Ads and LinkedIn Ads)

I am a Digital Marketing Specialist with over 20 years of experience in leading content marketing campaigns, social media strategy and paid advertising for a wide range of clients from B2B and B2C including Tech, Fintech, Healthcare, Professional services and Membership organisations, and more.

I enjoy the working with diverse clients and helping them build their brand.

Managed #FinTechChat - a weekly Twitter Chat to engage and share knowledge with influencers and wider Tech and Fintech community. Whether you are a startup, small business or a large corporate, this is a great place to build your credibility. The topics range from knowing how to launch your own startups to new trends in blockchain and other technologies.

• I am client-focused and result-oriented with a strong commercial mindset to effectively manage projects in a highly competitive environment.
 
• I have worked extensively on cross-functional projects building strong relationships with clients over the last decade.
 
• I am highly passionate about all things digital and love creating new opportunities for my clients through online conversations, trends and community building.

#facebookads #linkedinads #paidsocial

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