Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

Rive

VP of Growth

Courtly

Advising on marketing strategy for seed-level startup enabling couples from around the world to get legally married online.

Advisor

BrightCanary

Developed and managed organic content, influencer, social media and performance marketing strategies for seed-level startup that empowers parents to protect and connect with their kids

Boundless Immigration

Scaled annual sales by 400% from Series A to Series B via performance marketing, content marketing, CLM, organic social, PR, and the sales team.

Vice President of Growth

Bulletproof 360

- Grew monthly revenue from the blog to the ecommerce store to $2M+ by growing overall referrals, creating and optimizing customer journey funnels, and developing new revenue streams.
- Grew monthly visitors to the blog from 1M to 4M through developing and implementing a comprehensive SEO and marketing strategy, and ongoing A/B and usability testing.
- Increased new email registrations from 27k/month to 87k/month through launching targeted email newsletters and developing and optimizing lead magnets.
- Managed ongoing site operations and UI/UX testing and improvements.
- Partnered with Sales, Field Marketing and Shopper Marketing teams to create and execute marketing opportunities with key retail partners such as Target and Costco to drive customers to stores to purchase.
- Launched and grew an in-house video agency to produce over 100 videos per week (direct response ads, brand videos, and entertainment and educational videos).

Director of Content Marketing and Integrated Media

Tiger Oak Media

- Conceived, launched and managed a successful new content marketing product tied to one of our annual events, which grew that brand's quarterly digital revenue by 100%.
- Conceived and executed performance marketing campaigns (Facebook ads, paid search, Outbrain etc.) to drive user acquisition, conversion, and continued engagement.
- Implemented campaigns and marketing programs for brands, events and advertisers.
- Managed a distributed team of 8 editors and marketers

Vice President of Digital Products and Services

MTV Networks / Logo

Developed and managed content and community strategy and new digital revenue streams for 9 content websites with a combined reach of over 12 million monthly UUs.
- Managed and grew multiple large, robust online communities with 350k registered members.
- Worked with the ad sales team to create and integrate marketing solutions, such as sponsored editorial content, contests, and video blogs in real time to meet weekly production goals.
- Managed a staff of writers, editors and content creators, and collaborated with over 50 digital content creators (video blogs, web series, podcasts, editorial commentary etc.) and channel partners on an ongoing basis.
- Created and managed a network of influencers
- Monitored online reputation of multiple corporate and website brands through social media; responded to online feedback; and shared findings with editors and content creators.
- Analyzed traffic sources and content consumption data daily via Omniture and Google Analytics to inform editorial strategies and deepen engagements with consumers.
- Worked with numerous tech and production teams to develop new on-site features to increase audience engagement (social engagement tools, games, polls and other interactive content).
- Managed site operations and ongoing UI/UX testing and improvements, including several major redesigns and re-launches.
- Hired and managed a distributed team of editors, staff writers, analysts and contractors.

Director of Online Editorial

Network of entertainment sites

Launched several entertainment news sites catering to LGBT audience beginning in 2002, grew them into large popular destination publications with robust online communities, and sold them to MTV Networks/Viacom in 2006.
- Launched multiple websites and managed ongoing site operations and UI/UX testing/improvements
- Developed and managed writers and editors; produced editorial and video content on a daily basis.
- Launched and grew social media channels (message boards, YouTube, Twitter, Facebook, etc.) with large international followings.
- Tracked and analyzed key performance measures and content consumption in real time and developed dashboard analytics to inform editorial and social media staffs on the effectiveness of strategies.
- Pursued, secured and implemented on-site advertising solutions, including homepage takeovers, interstitials, sponsored content, and traditional online ad inventory.
- Attained and held national reputation for excellence in content generation, timely reporting and exceptional journalism.
- Hired and managed a distributed team of 5 FTEs.

CEO/Founder and Editor-in-Chief

Expedia.com

- Launched search engine marketing program and grew SEM revenue from zero to over $2 billion in annual gross revenue.
- Managed, analyzed, and reported on the paid search performance of over 50,000 individual keywords across multiple search engines.
- Served as a thought leader and subject-matter expert on SEM for sister companies including Ticketmaster, CitySearch, Hotels.com, TripAdvisor, and Home Shopping Network.

Sr. Group Manager, Search Engine Marketing

Avenue A, Inc.

Hired as digital media buyer, co-created and launched a new department to negotiate multi-million dollar portal deals for clients, including Nike, Best Buy, and Microsoft.

Strategic Partnership Manager

Entrepreneurial, data-driven leader with 20+ years of digital marketing and content experience. Successful track record of launching and growing websites, brands, products, and revenue, and improving ROI & KPIs across marketing channels.

Key achievements:
- Founded and grew several online entertainment sites into large international communities, sold them to MTV Networks/Viacom.
- Scaled sales at Boundless by 400% to secure a Series B round
- Launched Expedia.com’s search engine marketing program and grew SEM revenue from zero to over $2 billion in annual gross revenue.
- Grew traffic and e-commerce revenue from content marketing by 200% at Series B CPG start-up Bulletproof 360
Specialties: strategy, digital products, digital marketing, content marketing, social media marketing, native advertising, email marketing, online community, online video, search engine marketing, SEO.

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