Jonas Gundersen

Continuum X Group

Founder & CEO

International Esports Federation

Senior Advisor

NIP Group

Chief Operating Officer (Listed On Nasdaq August 2024)

Ninjas in Pyjamas

Chief Operating Officer

North Esports

Chief Commercial Officer

Famly

VP of Sales

Aftercloud

Graduateland

Head of Business Development

Self-employed

Poker & Performance Coach

Private Holding

Professional Poker Player

Esports Investor & Entrepreneur | One IPO, Multiple Investments | Founder at Continuum X Group

Former Group COO of NIP Group, recently listed on Nasdaq ($NIPG), now investing in and building for the future of esports, with Continuum X Group as the home for my 4 verticals; Investments, Venture-Building, Advisory & Media.

Entrepreneurship, Commercial Development, Strategy, Leadership & Investment Strategy is the areas where I spend the vast majority of my time.

Let's build!

Ninjas in Pyjamas: An iconic esports team with over 20 years of legacy and championship wins, fielding teams around the globe, across various major game titles

At Ninjas in Pyjamas, I am in charge of all daily operations, with an extended focus on commercialization and esports.

1st of November 2018, I returned to esports with North Esports, 12 years after retiring as a player. Back in esports where I belonged.


And I gotta say, it's been 7 wild years. Huge victories, heartbreaking losses, people coming, people going, COVID, online eras, economic turbulence and so much more.


I definitely lost hair and grew older, but with that I grew smarter, and as years go by my conviction for esports keep growing. There are constant changes in the industry, but the underlying, real core metrics underneath just doesn't lie. This is real.

Every year, more people are excited about actually enjoying esports as competitive entertainment. Every year new records are broken across the board, and we grow smarter and tighter as an industry.


A huge shoutout and rallying call to the army of positive do'ers out there in the ecosystem, that time and time again buckle up to figure out how to make tomorrow just a little bit better and more sustainable than yesterday.  At times it can seem hopeless, and there are massive challenges to solve with very little direct and immediate reward - but we do it anyway, because we believe .

Esports has been a gift to my life and career, and I am proud to call hundreds of people I have met over the years my friends now, and we get to push esports forward every day, driven by a fundamental conviction that this truly is something that will last for decades.


Follow your dreams out there people - I am definitely all-in on mine! 🎮 ❤️ 🚀 

#esports #gaming #entertainment

CEO of Astralis & Founder of Fusion Esports Group | ex-COO of NIP Group, Listed on NASDAQ ($NIPG)

Esports doesn't need more people highlighting flaws: it needs people willing to put in the long, hard grind of work that improves it.


The potential of esports is massive, and there is no way that this won't grow into one of the biggest sports and entertainment categories out there. Core metrics are growing across the entire industry, and despite turbulence and volatile business environments, the underlying foundation of gaming is stronger than ever. It's not just a trend - it's an integral part of the sports and entertainment future. 

It's new, but also it's been going for decades. The origins of the esports ecosystem, are a highly community-driven and sub-culture style of environment, with a massive, nerdy passion for everything video games and computers. It started over 25 years ago, driven by people who never cared about what was popular in the mainstream eye. All that mattered was the love of games in all shapes and forms. And then, at rocket speed over the last 6-7 years, it's been propelled into worldwide mainstream attention. Other sports have taken 100+ years to get here. A dramatic shift, which obviously brings great operational complexities and a vast array of growing pains. Esports completely skipped puberty, evolving into a bigger than most people imagined and doing so right in the public eye.


These growth challenges are hard to balance when you need to push on all cylinders and leverage the momentum of esports, while still having to stand the test of time, not having the cost outpace the revenue by too high of a margin, ultimately leading to implosion. The real game is to create a sustainable ecosystem, with an abundance of thriving stakeholders that collaborate on continuously producing fantastic storylines and entertaining content, filled with emotions, paving the way for esports to be around for centuries.

I love grinding, building and watching this space grow into maturity, and Jakob Lund Kristensen and I have for sure doubled down on acquiring Astralis with Fusion Esports Group with a deep passion to help spearhead the way towards profitability and a robust and sustainable ecosystem.


So yeah, esports don't need more consultants and self proclaimed experts telling us the obvious flaws and immaturity of our growing industry - we get it. Instead, stop being on the sidelines, jump in the foxhole with us, and let's get some serious work done. We've got plenty of shovels!

Back to the grind. It's all just a blank canvas! 🎮 🚀 ❤️ 

#esports #gaming #leadership #sports #entertainment #growth #leadership #careers #videogames

Today is day 1 of one of the biggest sports tournaments in the world - the Counter Strike Major. And maybe, you never even heard about it.


As an esports fan, there is nothing quite like it. The first Counter Strike Major is widely recognized as the CPL Winter in Dallas, 24 years ago in 2001. Since then, we have grown immensely from a band of brothers in hotel auditoriums duking it out on lawn chairs, to filling arenas with tens of thousands of people, over and over again. Astralis are the most successful team in the game, with a record breaking 4 trophies, last winning it in 2019 at the Berlin Major. While I could use this as note for that, I'll tell you a much more important story that compares the viewership then, versus the last BLAST Austin Major in Texas in 2024.


🇩🇪 StarLadder Berlin Major 2019
Peak Viewership: 836 306 
Average Viewership: 356 289
Hours Watched: 44 951 724

🇺🇸 BLAST Austin Major 2024
Peak Viewership: 1 789 038 (+113.9%)
Average Viewership: 563 411 (+58.2%)
Hours Watched: 76 107 382 (+69.3%)


Say what you want, but those numbers don't lie. More people are watching, more people care, more people play, more people spend money on it, and we have only just begun. 

The scale is massive on these events, and for reference the upcoming FIFA World Cup estimates a total of 340 hours of broadcast, playing 104 matches. The CS major in Budapest is set to surpass that of Austin last year with over 135 estimated broadcast hours, and will feature 106 matches. We can argue for eternities about which numbers are correct in the world of media monitoring, and I am definitely not here to advocate esports is bigger than football. Especially not stacked up against my personal favorite event in the entire world, the FIFA World Cup. But what we can conclude is that this is massive, it's growing and it is very, very real. And bear in mind, this event happens twice a year. And that's just Counter-Strike. There's 10 games out there pulling similar numbers.

And yes, Astralis are playing after a 3 year absence which is massive in itself, but so are so many other of the most iconic teams for the past 20 years such as Natus Vincere, Virtus.pro, MOUZ, Team Vitality, G2 Esports, Fnatic, Team Liquid and of course my old home of 87-0 fame, Ninjas in Pyjamas. One thing is for certain, we are destined to keep building iconic stories and legacies that ultimately is the bedrock this entire industry stands upon. No matter who wins and how it plays out.


Now, let's celebrate how far we have come, get some vibes going and watch some Counter-Strike. See you in 106 hours. Vamos!! 

#esports #gaming #entertainment #sports

T1 Entertainment & Sports just made esports history by winning LoL Worlds for the third time in a row.


The only other team to ever do that in a major esports game? Yep, you guessed it; Astralis in Counter-Strike.


T1 is a remarkable team, which has won the tournament a whopping 6 times total since it's inception, and is the undisputed best League of Legends team ever, home to Faker, who I'd argue is for sure the biggest esports player we have ever had. I haven't seen the viewership numbers yet, but I assume we broke records, which there has been 4 of this year alone in terms of audience and engagement. It keeps happening, and it will continue to do so.


For me, this is a reminder what I truly believe esports is all about: 

The stories. The legacies.

Without these moments, and celebration of constant new records, it doesn't come alive. Similar to all other sports, it's about the celebration of human achievement doing something more than just the ordinary. Constantly pushing boundaries of bettering yourself, chasing the next record, more trophies. The relentless pursuit of something greater. 

Our job as an industry surrounding all of this, is to tell these stories in the most compelling of ways, breaking through the ether, building the infrastructure around it for these moments to keep happening, captivating existing and new fans globally. We live to serve. These moments, are the bedrock of which esports is build upon. Let's celebrate. 

Congrats to Josh Woongki Ahn & Joe Marsh, keep pushing and giving everyone something more to strive for - it's inspiring!


Gotta love esports, right? ❤️ 😂 🎮 

#esports #entertainment #sports #records

Alexander Theuma

Founder and Editor-in-chief

BackFuture

Having built the largest SaaS Community in Europe and expanding into US and beyond with SaaStock I've made the move into Venture Capital to add further value to the early stage B2B SaaS founders with capital and pay it forward LPs, enabling the future of SaaS.

General Partner

SaaStock

Our mission is to accelerate the growth of AI & SaaS companies by helping them connect, adapt, and thrive in the AI-powered future of software.

SaaStock is the Community/Conference where SaaS founders and their teams master the shift to AI-native growth.
In an era defined by automation, velocity, and complexity, we bring clarity through world-class conferences, strategic content, and high-intent connections that drive real business outcomes.
Whether you’re building your first AI feature or rearchitecting your go-to-market, SaaStock gives you the frameworks, relationships, and energy to scale with confidence.

Founder

SaaStock Founder Membership (SFM)

A Private Members Organisation of SaaS Founders , on the journey to $100MM ARR, helping each other scale faster together through supportive peer groups, network and workshops

The SaaS Revolution Show

The SaaS Revolution Show is a weekly podcast for SaaS Founders who are on their journey to $10MM ARR+ We interview those that are doing it or have done it to share their lessons and advice.

Podcast Host

SaaScribe

SaaScribe is an online publication for the SaaS Startup Community by the SaaS Startup Community. The vision is to provide a forest of awesome content around B2B SaaS that will help those within the SaaS Startup community learn every day in the hope that we all become SaaS experts.

I also host a weekly podcast, The SaaS Revolution Show, talking SaaS with the leading lights of the SaaS Industry.

SaaScribe organises local SaaS Meetups and a larger event is in the works. Watch this space

Odin

Odin (Formerly Parallels Service Provider Business) is a worldwide leader in hosting and cloud service enablement. Odin enables service providers to rapidly launch and efficiently deliver the most profitable Cloud services by automating the delivery of the broadest set of solutions demanded by small businesses.

I was the Sales lead for our Odin Service Provider Automation platform, focusing on new strategic opportunities, within Northern Europe.

Key Account Manager - Strategic Accounts - EMEA

SIPhon Networks

SIPHON focuses solely on Unified Communications (UC) technology and specifically addresses innovative new solutions that deliver significant value to our customers in terms of increased revenues, improved efficiency and cost reductions. We do this by combining world class solutions from key technology vendors in the advanced VoIP and UC marketplace and by delivering a very comprehensive Consultancy and Services package with each product delivered. We have developed strong relationships with our technology partners and each partner is a leading player in their technology domain allowing SIPHON Networks to offer multiple best-in-breed solutions. 

SIPHON = Unified Communications Innovation & Delivery

I was responsible for multiple core network products and service sales (Acme Packet, Broadsoft, IPTEGO, Leonid Systems)

Sales Manager

Applied Communications

Applied Communications offer Business Development and Professional Services to Vendors and Carriers who wish to establish or enhance sales presence in EMEA. Applied has a proven team in starting new vendor business in Europe and has specific expertise in IP and SIP based technology. We offer flexible work packages and have competence across sales, technical sales, engineering, project management, training and recruitment. Our commercial model is directly linked to performance and results and we are already adding value to several technology vendors and carriers, today.

Covergence

Sales Manager for Northern Europe for Access Edge Session Border Controller Vendor, Covergence Inc

Sales Manager Northern Europe

NexTone

NexTone were a Session Border Controller Vendor at the vanguard of VoIP peering. I was responsible for Inside Sales for EMEA.

Inside Sales Manager

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


Linkedin reminds me today its 10 year anniversary of SaaStock.

10 years since i took the leap to become a first time founder and creating an event and community business, something i’d never done before.

The first SaaStock was magical whilst it filled me with anxiety throughout.

Timing was everything. 

We’ve had tailwinds and faced headwinds.

10 years of growing the business, building a team, expanding internationally.

Showing up every day.

2 years during covid of trying to survive and providing value to our community when there was no in person. Never giving up.

Seeing some new products fail.

Seeing SaaStock Founder Membership (SFM) deliver value.

Working with amazing colleagues present and past.

10 years of looking forward to tomorrow on a Sunday night.

10 years of some exceptional memories and friendships forged.

It’s been hard. It can be exhausting. I’m getting some grey hairs (probs just age). I’ve put on weight, i’ve lost weight.

Yet the Why we do what we do. The purpose is so compelling and rewarding. I feel like I have the best job in the world (most days).

And whilst Linkedin says 10 years. It’s really day one again.

We’ve re-imagined SaaStock. A new program centred around 1:1 meetings and peer to peer learning.

It’s just the start of a new era at one of the most exciting times in B2B Software.

The fire is just as bright as it was 10 years ago.

Love to all our customers and SaaStockers over the years. I’m ready to build the future with you.

Running the largest 1:1 Meetings event in AI & SaaS

We just closed our first ever 3-year deal.

10 years of SaaStock. Thousands of sponsors.
But never this.

Sure — we’ve always had loyal partners. Some have come back 7 or 8 years in a row, no questions asked.

But every time we tried to turn that into a multi-year commitment…
it ended up becoming “let’s just renew next year.”

So what changed?

The product changed. Not the pitch. Not the deck. The product.

Our Hosted Meetings program delivered more value — faster — than anything we’ve ever built.

Not for everyone. But for the ones it works for… it really works.

This customer ran 20 hosted meetings at SaaStock Europe last month.
They closed deals on site.
They got instant ROI.

And that’s why they just committed to:
 🔥 300 hosted meetings over the next 3 years
 🔥 at this year’s rate
 🔥 locked in

A 3-year deal wasn’t something we pushed.

It was something the results pulled into existence.

Product > persuasion.
Outcome > optimism.
Proof > promises.

On to the next one. 🙌

Look who's talking.

Or should I say speaking at SaaStock USA 2026, next April in Austin.

We've just published the first 10 speaker drop and I hope you like it as much as I do:

Manny Medina, Co-founder & CEO, Paid
Nathan Latka, Founder & CEO, Founderpath
Kady Srinivasan, CMO, You.com
Krish Ramineni, Co-founder & CEO, Fireflies.ai 
Adam Robinson, Founder & CEO, RB2B
Colin Nederkoorn, Founder & CEO, Customer.io
Jen Igartua, CEO Go Nimbly
Tanay Kothari, Co-founder & CEO, Wispr Flow
Richard White, Founder & CEO, Fathom
Anne Giviskos, SVP - Strategic Finance Leader & CAO, Navan

A mix of Unicorn Founders, $100M ARR companies, Bootstrappers and VC backed businesses. GTM & Finance leaders and dare I say influencers.

Something they all have in common? They are building the future of B2B Software.

I'm also a customer of 5 out of the 10, which had nothing to do with their selection.

Join me in the front row for their sessions at SaaStock USA in April, as well as Meetup our 1:1 meetings program and Tabletalks, our peer to peer learning program.

Save the dates, get your tickets, learn and meet with the best at SaaStock USA 2026.

Is it still a debate?

From what we read (and what we’re told to believe in 2025), the best companies are all back in the office.

You know the narrative — “in-person = innovation,” “remote = lazy,” “culture only happens around a whiteboard.”

But then you look at companies like ElevenLabs — fully remote, scaling at breakneck speed — and you start to wonder if maybe the story isn’t so simple.

I sat down with Jonathan Chemouny, GTM Europe at ElevenLabs, during SaaStock Europe for The SaaS Revolution Show — and his take stuck with me.

When I asked about the challenges SaaS companies will face moving to AI-first in the next 12 months, he said something powerful:

“The key to overcoming those challenges is recruitment — and being fully remote lets us hire the best people, no matter where they are.”

It’s a reminder that great teams aren’t built by geography — they’re built by alignment, ambition, and access to talent.

So… is the “remote vs office” debate still relevant in 2025?

 Or are we just clinging to an old playbook?

👇 Curious to hear your thoughts.

(And for the record — SaaStock is fully remote too. Just not growing as fast as ElevenLabs… yet 😉)

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