Systematik Labs

Systematik Labs empowers startup founders to achieve their full potential through our supportive community, innovative learning, and consistent transformative experiences. Our unique value lies in providing tailored leadership and operational strategies, enabling founders to navigate the complexities of business growth with courage and creativity. We emphasize adaptability, agility, and a visionary approach to solving problems and scaling startups.

Founder

Charles Schwab

In my role, I led a team in managing the operations for cutting-edge automated investment platforms, including both a robo-trader and a robo-advisor. 

My focus expanded from my previous role to include enhancing our risk management strategies resulting in a 52% improvement in risk capacity, upholding the firm's integrity in the digital wealth management space.

I actively identified and implemented system improvements and advanced automation, leading to a +40% efficiency gain and diminished risk exposure.

Additionally, I initiated and nurtured strategic partnerships, playing a key role in launching major programs that ensured the robust and seamless performance of our automated investment services.

Director, Wealth and Advice Risk Management and Platform Operations

I led a team focused on the operation of advanced automated investing platforms, serving a diverse client base that included both retail and institutional. 

I introduced a comprehensive objective-setting initiative within the team and established measurable performance metrics. Notably, increasing the teams accuracy rate from 70% to over 95% consistently. 

Through system enhancements and automation, I drove the minimizing of system and process errors by over 50%.

Director of Digital Wealth Management Platform Operations

In this role, I pioneered an integrated digital experience strategy, leading cross-functional teams to implement over 200 web enhancements each week. 

I guided my team to deliver more than 10,000 user stories annually, while fostering a culture of excellence through regular performance reviews and coaching. 

Additionally, I restructured the team to boost efficiency and strategic content management, which significantly enhanced quality control and production support.

Senior Team Product Manager, Digital Experience Management

In this position, I was in charge of Digital Content Publishing across more than 40 web properties, where I boosted productivity by implementing advanced quality initiatives and tools. 

My role involved facilitating cross-functional collaboration, which significantly sped up our business and marketing projects. 

I also established and closely monitored key performance indicators (KPIs), and I'm proud to have achieved a 15% increase in team efficiency in just six months.

Senior Team Manager, Digital Content Management

Hart InterCivic

In this role, I led strategic election projects, focusing on the logistics and training essential for large-scale election operations. 

I directed a dedicated team through major election cycles, ensuring the flawless deployment and comprehensive training on voting systems. 

Our efforts were pivotal in maintaining the integrity and smooth execution of the election process.

Project Manager

Agent2Agent

The company:
Agent2Agent transformed the real estate industry by offering a cutting-edge platform for property listings. 

Unlike traditional methods, we provided a captivating, professionally curated experience that engaged a vast network of real estate professionals. 

Our unique value was in enhancing the agent's ability to serve clients and accelerate property sales by showcasing listings with unmatched appeal.

Co-Founder

Design Shaman

The Company:
Design Shaman was a web development and graphic design agency that specialized in crafting customized digital solutions for small to medium-sized businesses. 

What set us apart was our hands-on approach, as we leveraged cutting-edge technologies to bring visions to life while ensuring seamless project management. 

We didn't just create websites; we transformed businesses by marrying technical expertise with strategic insights and offering comprehensive digital marketing strategies to enhance online presence and drive success.

Thinkwell

I managed educational video productions, where my main responsibilities included coordinating schedules and overseeing the creative aspects. 

My focus was always on ensuring we produced high-quality content that was both informative and engaging.

Production Manager

Smooth Fusion

At Smooth Fusion, I took on the dual roles of Project and Account Manager, where I skillfully led complex web development projects. 

A highlight of my time there was working on-site with Microsoft's marketing teams in Seattle to launch the 2007 Small Business Summit website. 

I was responsible for creating detailed project timelines, marking key milestones to monitor progress and guarantee on-time delivery. 

My role really excelled in managing a diverse range of projects, from startups to big industry players. 

I acted as the essential link between marketing, design agencies, and development teams, translating complex requirements and ensuring everyone was on the same page regarding project goals and expectations.

Project Manager / Account Manager

Texas Tech University

At Texas Tech University, I led the charge as the Senior Front-end Developer, driving transformative digital projects that greatly improved user engagement and experience. 

One of my key projects was leading the migration of the university's website to a cutting-edge Content Management System (CMS). 

This move not only made content management more efficient but also allowed individual departments to independently manage their content. 

Pushing the envelope of innovation, I also developed a dynamic campus map. This project combined UX/UI design, advanced web development, and photography to create an interactive tool that offered valuable insights about the campus to visitors, staff, and students.

Senior Frontend Developer

Consumer and enterprise hosting provider (acquired)

The company:
Founded in 2000, our company was a distinguished web hosting provider catering to consumers and enterprises. Our mission was to offer top-notch web hosting services, facilitating a robust online presence for businesses and individuals alike. What set us apart was our commitment to reliability and customer satisfaction. Our data centers ensured seamless website performance and security, complemented by our 24/7 expert support.

We took pride in providing a range of hosting solutions, from shared hosting for startups to dedicated servers for large enterprises, all customizable to meet diverse needs. Our competitive pricing made us a trusted partner for businesses of all sizes, helping them thrive online. Several years after our inception, we were acquired by a larger competitor, a testament to our service quality and industry trust.

My story:
As a college freshman with a background in web development, I embarked on an entrepreneurial journey. Initially founding a web development company, I gained insights into the digital landscape and honed my technical skills. However, I spotted a unique opportunity in web hosting, driven by growing demand for reliable services. Inspired by mentors, I pivoted the business, leveraging my technical expertise and tapping into the hosting industry's potential.

As founder and CEO, I navigated a dynamic role, rapidly adapting to various facets of business management. Guided by invaluable mentors, I successfully overcame entrepreneurial challenges. Our company's growth culminated in its acquisition by a larger competitor. My journey, from a college freshman with web development skills to the CEO of a thriving hosting firm, exemplifies the power of innovation, adaptability, and mentorship in business. While the company may be gone, its lessons and experiences continue to shape my entrepreneurial spirit and drive for success.

Founder and CEO

4x founder | 9 years Fortune 200 leader | Writing about leadership and personal growth

Over the past twenty years, I've founded four companies, with one of them starting in my college dorm room. 

I also spent 9 years as a leader at a Fortune 200 company creating high-performance teams and running operations for a robo trader platform.

Jonathan Butterworth

Dan Martell

From jail cell to scaling multiple 8-figure businesses - my journey wasn't supposed to work out this way.

At 17, I found myself in adult jail facing serious charges. Most people's stories like mine don't end well. But that rock bottom became my foundation.

I taught myself to code, built and sold 3 tech companies, and invested in over 60 startups including Intercom, Udemy, and Unbounce. Yet my biggest success wasn't financial - it was discovering that the right guidance at the right time changes everything.

That's why I created Martell Media.

I've watched too many brilliant founders struggle with the same challenges:
• Working 80+ hours while growth flatlines
• Building a business that owns them instead of serves them
• Sacrificing health and relationships for a dream that keeps moving further away

Sound familiar?

Since 2016, I've dedicated my life to helping founders scale their companies while buying back their time. My coaching has helped clients grow from 7 to 8 figures, implement systems that let them work 20+ fewer hours weekly, and build businesses that serve their lives - not consume them.

My book "Buy Back Your Time" became a Wall Street Journal bestseller and #1 business book on Amazon because it addresses the fundamental challenge all entrepreneurs face: how to create freedom through your business, not despite it.

If you're ready to scale your company while reclaiming your life, let's connect. The entrepreneurial journey is challenging enough - you don't have to figure it out alone.

🔗 Join 150,000+ entrepreneurs receiving my weekly insights: https://bit.ly/3VMkoGD

Founder & CEO

We Help Ambitious B2B SaaS Founders Achieve their Perfect Exit™

As long as you are alive, it's never too late.

You can always start over.

You can always get better.

You can rise up from anything.

Nothing is permanent. You're not stuck.

All that matters is that you decide today and never look back.

The rest you'll figure it out along the way.

That's how progress works:
First you move.
Then you improve.

The only mistake is waiting.

-DM

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📘 Bestselling Author (Buy Back Your Time) 🚀 Building AI startups @Martell Ventures ⚙️ 3x Software Exits • $100M+ HoldCo 💬 DM "COACH" if you're looking to scale

Your team doesn't need a babysitter. They need a leader.

If you don't trust your team to manage their own time, you either hired the wrong people or you're the wrong leader.

Most likely both.

You can't tell if someone is doing good work, so you measure what you can see: butts in seats, hours logged, bathroom breaks.

The result?

Your A-players quit first because they have options and working for you is exhausting.
Your B-players become C-players because you've trained them to wait for instructions.
Your C-players love it because now they can blame you when nothing gets done.

Here's what trust-based leadership looks like:

"I need this project finished by Friday. How you do it is up to you."
"Your quarterly goals are clear. Show me what you accomplished."
"You have a doctor's appointment? Handle your work and go."

Clear expectations. Total autonomy. Real accountability.

No timesheets. No status meetings about status meetings. No asking permission to live your life.

Just adults doing the work they were hired to do.

You hired them for a reason.. so let them reason.

-DM

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The world is run by:

C- students.
Failed employees.
And probably people less smart than you.

Stop treating success like it belongs to people smarter than you. 
It belongs to people who act despite not feeling ready.

That could be you.

-DM

agree?

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A few weeks ago I told my team that AI needs to do 92% of their work or they'll get left behind.

Here’s how we're doing it (and why):

Step 1: Get ChatGPT Plus/Pro


Step 2: Create your master prompt

• Tell AI: "I'm [your role] at [company type]. Create a master prompt for me. Ask me every question you need to give me the most context possible."
• Spend 30-45 minutes answering everything it asks
• Save the output as a PDF
• Upload this to every new chat so AI knows your full context


Step 3: Build system prompts
Master prompts tell AI who you are. System prompts tell AI HOW to work.

Here's the process:
• Ask AI to create any output (email, ad, report)
• Keep refining until it's perfect (3-6 iterations)
• Then ask: "Write the system prompt that would have generated this output"
• Save that prompt - it's now your intellectual property

Now you have the exact formula to get that quality every time.


Step 4: Use project folders 
Think of these like rooms in your office with all context on the walls.

• Create a project for each major area of your life/business
• Upload your master prompt + all relevant documents
• Every conversation builds on previous context
• Share folders with your team for instant knowledge transfer

I use this for investment decisions, business strategy, even family planning.


Step 5: Set your custom instructions
This makes AI remember how you like outputs formatted.

Go to Settings → Personalization → Custom Instructions:
• Tell it your communication style (short, bullet points, no fluff)
• Remove AI language like "delve" and "moreover" 
• Set your default tone and format preferences

Never repeat formatting requests again.


Step 6: Turn everything into custom GPTs
These are your AI employees that do specific tasks consistently.

• Take your best system prompts
• Create custom GPTs for each repeatable task
• Share them with your team
• Update once, everyone gets the improvement

I have custom GPTs for: emails, content creation, financial analysis, hiring, strategy docs.


Step 7: Refine and improve
Use AI to teach you AI.

• Ask it to create your master prompt
• Ask it to write your system prompts 
• Ask it to suggest custom instructions
• Ask it to help you build better prompts

Here's what 92% actually looks like:

- Content: AI does research, outlines, first drafts. You edit and add your voice.
- Operations: AI creates SOPs, analyzes processes, suggests improvements. You decide.
- Finance: AI analyzes reports, creates models, finds insights. You make decisions.
- Strategy: AI processes information, suggests options. You choose direction.

The 8% that stays human: Vision, taste, final decisions, and emotional intelligence.

My team went from thinking AI was "kind of helpful" to saying it's their most valuable employee.

It could be yours too.

-DM

P.S. If you want my complete prompting template and the 7 system prompts that save me 15+ hours per week, MESSAGE ME the word "AI" and I'll send it over. My gift to you 👊

The money ladder most don't understand:


$100k tests your skills
$1M tests your ability to trust
$10M tests your systems
$100M tests your vision
$1B tests your legacy

Each level operates on different laws.
Most fail because they use level 1 thinking for level 3 problems.

-DM

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I'm 45 years old and know more ChatGPT prompts than most 20-year-olds.

Not because I'm technical. Because I refuse to waste time on tasks AI can do better.

Here are the 6 prompts that save me 20+ hours every week:


Prompt 1: Mind Mapping Complex Topics

Use this when you're trying to understand something new or break down a complex problem.

I use this for market research, competitive analysis, even understanding new industries before investing.


Prompt 2: Explain Like I'm 10

The best test of understanding is whether you can explain it simply.

Perfect for presentations, teaching your team, or testing if you actually understand what you're talking about.


Prompt 3: Mental Resilience Builder

Every plateau requires a mindset shift to break through.

I use this whenever I'm stuck, avoiding something hard, or feeling resistance.


Prompt 4: Reverse Engineering Concepts

Stop starting from scratch. Work backwards from the result you want.

Game-changer for understanding business models, strategies, or how competitors are winning.


Prompt 5: Learn Anything From An Expert

Compress years of learning into hours.

Perfect for entering new industries or learning concepts fast.


Prompt 6: Memory & Retention Optimizer

Reading something once doesn't mean you've learned it.

This transforms passive consumption into active retention.



Here's the pattern:

Every effective prompt has 4 parts:

1. Context (what you're trying to achieve)
2. Role (who AI should become)
3. Command (what you want them to do)
4. Format (how you want the output)

Most people skip 1, 2, and 4. Then wonder why the output is generic.

AI isn't magic. It's a mirror. If your input is vague, your output will be useless. If your input is specific, your output is transformative.


Why this matters:

I'm competing against people half my age with twice the energy. The only way I win is by having better leverage.

These 6 prompts let me learn faster, think clearer, and execute better than I could on my own. And they can help you do the same. 

-DM

P.S. Want my complete AI implementation system (master prompts, custom instructions, and the 7 system prompts that save me 15+ hours per week)? MESSAGE me "AI" and I'll send you the full guide that shows you how to get AI doing 92% of your work. My gift to you 👊

6 Prompts You Need In Your Life Today

58% of employees have left a job because of their boss.

Not the company. Not the pay. Not the work itself.

Their boss.

But here's the part nobody talks about: most of those bosses had good intentions.

They micromanaged because they cared about quality.
They withheld information because they didn't want to overwhelm people.
They made all the decisions because they thought it would be faster.

Good intentions. Terrible outcomes.

They never learned the difference between being a boss and being a leader.

Bosses micromanage because they care about control.
Leaders trust because they care about growth.

Bosses create fear because they think it drives performance.
Leaders inspire confidence because they know it drives excellence.

Bosses hoard information because they want to stay needed.
Leaders share knowledge because they want to build capability.

Your team doesn't need someone to boss them around.

They need someone to lead them forward.

Small difference, massively different outcomes. 

-DM

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The Battle

Jonathan Butterworth

Dan Martell

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The Battle

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Dan Martell

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Martell's LinkedIn Performance

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