4x founder | 9 years Fortune 200 leader | Writing about leadership and personal growth

I’m the founder of Ghost Nomad, a custom vehicle studio focused on thoughtful builds, fabrication, and engineering-driven design.

I work hands-on, designing, building, testing, and refining vehicles with an emphasis on how they drive, how they feel, and how they hold up in real-world use. The work blends mechanical problem-solving, fabrication, and aesthetics, with a preference for doing things deliberately rather than quickly.

Before Ghost Nomad, I spent nearly a decade in leadership roles at a Fortune 200 company, building and operating complex digital systems and teams. That experience shapes how I work today through strategic thinking, strong systems, and disciplined execution applied to physical products.

Ghost Nomad is where engineering, design, and long-term use come together.

Jonathan Butterworth

Nat Berman

Creating Impactful Personal Brands for Founders

You don’t need more information.
You don’t need another course.
You don’t need a guru yelling at you to “be motivated.”

What you actually need is discipline.
Real, simple, daily discipline, the kind that builds a better life one small rep at a time.

After 18+ years building businesses, coaching founders, and watching thousands of people “try harder” with no real change… I realized something:

Discipline isn’t a personality trait.
It’s a daily practice.
And anyone can build it.

So I created The Be Better Initiative,  a $1/month community built around one idea:

One daily discipline rep → A better life in 365 days.

No pressure.
No overwhelm.
No complicated systems.
Just one small, meaningful win each day,  plus accountability, momentum, and a community of people committed to becoming stronger, clearer, and more consistent.

Every morning, members get:

• One actionable success rep
• A simple discipline task they can complete in minutes
• A place to report progress
• A rhythm that compounds over time

Because when you stack 365 small wins…
you become someone new.

Be Better isn’t a program.
It’s not a challenge.
It’s not “rah-rah motivation.”

It’s a movement,  built on the belief that your life changes when your daily behavior changes.

If you’ve tried everything except the thing that actually works,  consistency,  this is what you’ve been looking for.

👇 Want to see how it works?

Watch the 2-minute video in my Featured section.

Co-Founder

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

taplio

The Battle

Jonathan Butterworth

Nat Berman

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?