Jonathan Herps

What got you here will not get you there.

Most Founder-CEOs hit a ceiling they cannot brute-force their way through.

Revenue stalls.
The team leans on them for every decision.
The business works, but only because they do.

I know this because I have lived it.

I have been the CEO. I have sat on boards. I have built and scaled businesses. And I now work with Founders & CEOs who are ready to stop being the bottleneck and start building a business that can run without them.

What I Do
I help Founder-CEOs build a $10M+ business that runs without them.

That means:
. Moving from owner-reliant to leader-led
. Building a leadership team that owns outcomes
. Creating clarity around strategy, priorities, and execution
. Growing revenue, profit, and enterprise value without burning out

This is not about working harder.
It is about building the right structure, rhythm, and team.

Why CEOs Work With Me
. I have been the CEO of five companies.
. I have served as a board chair and board director.
. I have coached hundreds of CEOs and leadership teams.

Clients value that I am direct, grounded, and practical.
I challenge assumptions, get to the root cause fast, and help leaders make better decisions sooner.

What Clients Say
“Jonathan gets straight to the root cause and challenges the thinking that is holding you back.”
“He helped me step out of day-to-day firefighting and build a leadership team that owns outcomes.”
“Within a year, our business was calmer, more profitable, and far less dependent on me.”

Who I Work With
. Founder-CEOs of private companies with:
. 10–50 staff
. $1M–$25M in revenue
. Big ambition and a desire to build something that lasts

If you want a business that grows without consuming you, we will get along well.

Beyond Coaching
I am also the host of the podcast CEO Stories of Scale, where I have interviewed 130+ CEOs about their real journey of growth, leadership, and scale.

Next Step
If you are ready to build a business that no longer depends on you, let’s talk.
Visit www.scaleupgrowth.co
Or email jonathan@scaleupgrowth.co

Founder & CEO

We help entrepreneurial CEOs successfully scale their business and accelerate growth.  

We work with CEOs and executive teams of privately held entrepreneurial small to medium-sized businesses that are growth-minded, with 10-250 employees. 

We are great at helping business owners, CEOs and senior executives who are chasing substantial growth, facing performance challenges or driving transformation agendas.

Certified Scale Up Business Growth Coach - 2020
Certified Scaling Up Coach - 2018
Certified Gazelles International CEO & Executive Coach - 2017
Certified Rhythm Systems Coach - 2019
Fellow - Australian Institute of Company Directors - 2002

Reach out to me at jonathan@scaleupgrowth.co for a complimentary coaching call and to receive our 115 question Business Diagnostic Tool or book a call here https://calendly.com/jonathanherps/growth-plan

Thinking about buying property in Australia but not sure where to start?
- Everyone can scroll through listings.
- Everyone can see the hype.
- Everyone knows real estate builds wealth.

 But behind the glossy photos and promises...
 It’s easy to feel lost, uncertain, and overwhelmed.

Because buying property isn't as easy as it looks on paper.

 And that’s certainly not easy when you’re dealing with:
 → Fear of overpaying or buying the wrong property
 → Pushy agents working for the seller
 → Confusing market data
 → Endless research with no clear direction

And this is exactly where I come in.
I’m a Buyers Advocate and Real Estate Investor in Australia, helping first-time buyers and investors make data-backed property purchases.

Whether it’s your first home, your next investment, or a rentvesting plan, I help you:
 → Understand true property value
 → Make decisions backed by data and strategy
 → Buy property that builds wealth (without draining your income)
 → See through the sales tactics

I simplify the complex so you can move forward with confidence.
Together, we’ll create:
 → A property strategy that suits your goals
 → Clarity so you don’t get stuck in the process
 → Confidence to buy smart and build long-term wealth.

If you’re ready to make property your pathway to financial freedom, let’s connect.

Please feel free to DM on LinkedIn or use the following link to connect with me on WhatsApp: https://wa.me/+61450531823

Devendra Singh

Even six-figure salaries aren’t always enough to feel comfortable.
In several Australian cities, that’s now the reality.

As a buyer’s agent, I know these numbers look scarybut real estate is really just a strategy game.
For owners, it’s good news with rising rents, but for renters and new investors, the right strategy matters more than ever.

Data- Domain

I Help People Buy Properties That Grow Wealth Without Extra Work | Real Estate & Startup Investor | Ex-Ambassador of the City of Melbourne & Study Melbourne

99 percent of people make this mistake while searching for a High Growth property.

They speculate. ( and they guess too )

High growth properties should always be searched from the scope of fundamentals.

So the question arises,
What do fundamentals actually look like?

They usually start with affordability either suburbs that are still within reach for buyers, or areas that are relatively affordable compared to surrounding suburbs.

Then there’s amenity and family appeal. Things like cafés, parks, schools, safety, and the right housing mix tend to attract people who want to live in an area long term.

Location also matters. Access to the CBD, employment hubs, public transport, and natural features like beaches and parklands all play a role.

From an investment point of view, the fundamentals include rental demand and the potential for future growth, not just today’s rental yield.

So to cut the story short, if you're searching for a High Growth property, Fundamental analysis isn't one of the things which you can ignore.

One thing that separates successful buyers from the rest…
Access.

Not just to listings but to opportunities most people never see.

The best deals often don’t hit realestate.com.au or Domain.

They’re shared quietly between agents, offered off-market, or secured before a public campaign even begins.

While most buyers compete in the public market, the well-connected secure properties before the crowd even knows they’re available.

If you’re only searching online, you’re competing in the most crowded part of the market.

As a buyer’s advocate, this is the gap I fill by giving my clients access and an edge most buyers simply don’t have.

If you want to know what’s really happening behind the scenes, visit https://lnkd.in/gqKH2a6P or send me a DM.

Every day we hear about the world getting worse.

Wars.
Pollution.
Environmental damage.
Short-term thinking everywhere.

And honestly, sometimes it feels like one person can’t really change much.

But then I remind myself of something simple:

Money is a vote.

Where we put our capital decides what kind of future gets built.

So instead of just talking about change, I decided to put my money where my mouth is.

That’s why I’ve chosen to back inaam  

Because the idea is simple:

Invest in things that make the world better, while still ensuring your capital continues to grow.

Impact shouldn’t mean sacrificing returns.
And returns shouldn’t come at the cost of the planet.

If more of us start aligning capital with purpose, the ripple effects could be massive.

So here’s my small step.

If this resonates with you, join me and other impact creators exploring what Inaam is building.

Have a mission for life.

Arjun Agarwal 🚀 Adrian Samuel 
Melanie Perkins Cliff Obrecht 
Sai Kumar Jayanty James Marshall Jagdeep Singh Molina Asthana GAICD Marlon Juenemann 

#inaam #missionispossible

There’s something different about this one.
It’s not a turn up, take notes, leave kind of event.

I’m genuinely excited to be speaking at Genesis IRL Res

This room is filled with founders, and investors who are serious about strategy, growth, and making smarter decisions.

Huge thanks to Amber Main 💎💎  for bringing me into a space like this.

I’ll be running a high-intent matching session focused on helping founders strategically position themselves in front of investors.

Instead of chasing capital, residents will learn how to attract it by becoming:
→ Fund-ready
→ Data-ready
→ Narrative-ready

We’ll break down
→ What investors are actually looking for (beyond the pitch deck)
→ How to position your company as a strategic opportunity, not just a good idea
→ The common mistakes that keep strong founders unfundable
→ How to build leverage before you ever step into the room

This session will be practical (and Direct ofc)

If you’re serious about scaling, raising, and building something investable, this is the room you want to be in.

Looking forward to the conversations, the strategy, and the opportunities that come out of Genesis.

See you all on 27th
For more details, feel free to DM!

Doing something amazing at Genesis IRL Res today ⚡

Not a talk.
A working session.

If you haven't heard by now, Genesis IRL Res is Australia's next big thing. We believe that the best sparks of opportunity & innovation happen at the edges of industries. 

Interesting things happen when you combine music & AI, Community & tech, Art & science and so on. 

Btw,I’ll be running a high-intent matching room helping founders position themselves to attract capital not chase it.

We’ll dig into:
→ What investors actually look for
→ How to show up fund-ready
→ And how to build leverage before the pitch

If you're serious about becoming investable, this is the room.
See you there!

Amber Main 💎💎Genesis IRL Res Neha Panwar Sheridan Ruth Chantelle S. Ben Friebe Calvin Hoenes Alex Dekker Matt Vitale

In July 2024, my property was worth $351,500.
And I doubled it in less than 2 years.

Most people around me were chasing “safe” areas. 
Places already popular. Already expensive. .

I did the opposite. I focused largely on my strategy!
No emotional decisions. Just strategy.

By December 2024, the property value grew to $430,000.
By July 2025, it reached $525,000.
And by December 2025, $575,000.

Almost double in less than 2 years.

Not because I got lucky.
Not because the market boomed everywhere
.
But because I did what the Top 10% are doing
 → Buy based on trajectory, not popularity
 → Study data, not opinions
 
The biggest returns don’t come from following trends.
 They come from identifying them before they trend.

That’s what happens when you position yourself ahead of hyper growth.

If you’re playing the long game, start thinking like the 10%.

DM me, let's get you set for the Top 10% club!

#australia #melbourne #sydney #nsw

An honest client story
This happens when you prioritise rental demand over emotions.

A client came to me excited about a beautiful property in a well known suburb. It looked great on paper. Nice street. Modern finishes. It felt like a safe choice.

But when we looked deeper, the rental demand was inconsistent and vacancy rates were higher than surrounding areas. 

On the surface it seemed fine. Underneath it was risky.
Instead, we shifted the focus. We looked at areas with strong population growth, tight rental supply, access to infrastructure and steady employment. 

Not the most glamorous option. 
Not the one that felt the most exciting. But the one backed by demand.

The result( as you might have seen in the text as well )
The property was leased almost immediately after settlement. And when the first tenant moved out, a new one moved in straight away.

That is the power of buying based on data rather than emotion.

In Australia right now, rental demand in the right locations is doing the heavy lifting for investors. 

When you buy where people genuinely want to live, vacancy becomes far less of a concern.

Smart investing is not about falling in love with a property. It is about choosing a location that supports your long term goals.

Cheers guys!

Vaultwise Property Buyers Agency
#australia #melbourne #sydney #nsw #victoria

𝗠𝗮𝘇𝗮𝗮 𝗻𝗮𝗵𝗶 𝗮𝗮𝘆𝗮?

This one translates to “Didn’t have fun!” or, if I say it more clearly, I didn’t enjoy it much.

You must be wondering what in the world I’m talking about.

Well, I’m talking about my presence on LinkedIn.

And the next thing that might come to your mind is:
“But this guy is hanging here 24×7 and posting daily?”

To that, my answer is:
“That’s me, but that’s not really me.”

Please allow me to explain…

I do come here. I post daily. I engage a lot wherever it looks meaningful.

But I don’t come here and post my raw self anymore, the way I used to a few months back.

That’s what I’m missing. And that’s exactly why I feel like I didn’t enjoy it much.

You see, lately I’ve realised that the entire human element is disappearing.
All we’re left with is AI-infused content, more polished, more algorithm-oriented, and more automated.

Yes, we may have gotten some of our time back. But along with it, something else is fading too.

The curiosity to know more is fading.
The willingness to make mistakes and learn from them is fading.
And you know what else is disappearing?

Those moments when we actually used to learn something meaningful here on LinkedIn.

Now, scrolling happens faster than late-night scrolling on Instagram or TikTok.

So here’s my take:

I’m coming back here again. Once or twice.
Sharing stories with my whole, raw self.

Want to have a word? My DMs are open.

P.S. I would prefer coffee catch-ups though.

𝐀 𝐟𝐫𝐢𝐞𝐧𝐝 𝐨𝐟 𝐦𝐢𝐧𝐞 𝐚𝐥𝐦𝐨𝐬𝐭 𝐦𝐚𝐝𝐞 𝐚 $𝟏.𝟐 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐦𝐢𝐬𝐭𝐚𝐤𝐞.

When they were buying their first property, they ran the numbers with the bank’s lending specialist.

Their borrowing capacity came back as:

$𝟏.𝟐 𝐦𝐢𝐥𝐥𝐢𝐨𝐧.

Their minds instantly paused at that number.

So naturally, they started looking for houses around the $1.2 million mark.

Without even thinking about the impact that decision would actually have.

In their minds, they were going to own an asset worth $1.2 million.

And that alone was enough to satisfy their soul with the thought that they had finally “𝐦𝐚𝐝𝐞 𝐢𝐭” 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐧𝐞𝐰 𝐜𝐨𝐮𝐧𝐭𝐫𝐲.

I literally had to stop them.

Because after working with many first-home buyers, I’ve realised something simple:

𝐌𝐨𝐬𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐝𝐨𝐧’𝐭 𝐠𝐞𝐭 𝐢𝐧𝐭𝐨 𝐭𝐫𝐨𝐮𝐛𝐥𝐞 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐛𝐚𝐧𝐤𝐬 𝐥𝐞𝐧𝐝 𝐭𝐨𝐨 𝐥𝐢𝐭𝐭𝐥𝐞.

𝐓𝐡𝐞𝐲 𝐠𝐞𝐭 𝐢𝐧𝐭𝐨 𝐭𝐫𝐨𝐮𝐛𝐥𝐞 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐛𝐚𝐧𝐤𝐬 𝐚𝐫𝐞 𝐰𝐢𝐥𝐥𝐢𝐧𝐠 𝐭𝐨 𝐥𝐞𝐧𝐝 𝐭𝐨𝐨 𝐦𝐮𝐜𝐡.

I’ve seen a lot of people walk straight into what I call 𝐆𝐨𝐥𝐝𝐞𝐧 𝐇𝐚𝐧𝐝𝐜𝐮𝐟𝐟𝐬, also known as million-dollar properties.

𝐌𝐨𝐧𝐞𝐲 𝐩𝐨𝐨𝐫.
𝐂𝐚𝐬𝐡-𝐟𝐥𝐨𝐰 𝐩𝐨𝐨𝐫.
𝐀𝐬𝐬𝐞𝐭 𝐫𝐢𝐜𝐡.

And then playing the 𝐰𝐚𝐢𝐭-𝐚𝐧𝐝-𝐰𝐚𝐭𝐜𝐡 𝐠𝐚𝐦𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝟏𝟎–𝟐𝟎 𝐲𝐞𝐚𝐫𝐬.

So I shared my perspective.

I showed them their options, along with the potential wins and losses they might face after a couple of years.

And of course, they were free to choose if they still wanted to accept those Golden Handcuffs.

But here’s a thought for you.

My thought, should you choose to accept it….(Watched Mission Impossible too many times, haha.)
𝐘𝐨𝐮 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐝 𝐛𝐲 𝐲𝐨𝐮𝐫 𝐥𝐞𝐧𝐝𝐞𝐫 𝐭𝐨 𝐟𝐮𝐥𝐥𝐲 𝐮𝐭𝐢𝐥𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐛𝐨𝐫𝐫𝐨𝐰𝐢𝐧𝐠 𝐜𝐚𝐩𝐚𝐜𝐢𝐭𝐲. 𝐏𝐞𝐫𝐢𝐨𝐝.

Nobody will tell you that.

Because if you spend more, 𝐞𝐯𝐞𝐫𝐲𝐛𝐨𝐝𝐲 𝐦𝐚𝐤𝐞𝐬 𝐦𝐨𝐫𝐞 𝐦𝐨𝐧𝐞𝐲.

Banks make money through interest.
The government makes money through stamp duty and ongoing taxes.
Sales agents earn higher commissions.

𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐦𝐨𝐧𝐞𝐲.

Except you, my friend.

You’ll be the one paying off that mortgage
week by week,
month by month,
year by year.

So be wise.

Only take a mortgage for the amount you can realistically afford, not the amount you are allowed to borrow.

Because just like in life,
𝐧𝐨𝐭 𝐞𝐯𝐞𝐫𝐲 𝐉𝐨𝐚𝐧𝐧𝐚 𝐲𝐨𝐮 𝐦𝐞𝐞𝐭 𝐢𝐬 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐦𝐚𝐫𝐫𝐲…
𝐚𝐧𝐝 𝐧𝐨𝐭 𝐞𝐯𝐞𝐫𝐲 𝐡𝐨𝐮𝐬𝐞 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐚𝐟𝐟𝐨𝐫𝐝 𝐢𝐬 𝐨𝐧𝐞 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐮𝐲.

Now I’m curious.
𝐃𝐢𝐝 𝐲𝐨𝐮 𝐛𝐮𝐲 𝐚 𝐡𝐨𝐮𝐬𝐞 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐛𝐚𝐧𝐤 𝐬𝐚𝐢𝐝 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐛𝐨𝐫𝐫𝐨𝐰 - 𝐨𝐫 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐞𝐫𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐜𝐨𝐦𝐟𝐨𝐫𝐭𝐚𝐛𝐥𝐞 𝐫𝐞𝐩𝐚𝐲𝐢𝐧𝐠?

That’s all for today.

See you sometime in real life (if possible).

taplio

The Battle

Jonathan Herps

Devendra Singh

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The Battle

Jonathan Herps

Devendra Singh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devendra Singh's LinkedIn Performance

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