Jonathan Herps

What got you here will not get you there.

Most Founder-CEOs hit a ceiling they cannot brute-force their way through.

Revenue stalls.
The team leans on them for every decision.
The business works, but only because they do.

I know this because I have lived it.

I have been the CEO. I have sat on boards. I have built and scaled businesses. And I now work with Founders & CEOs who are ready to stop being the bottleneck and start building a business that can run without them.

What I Do
I help Founder-CEOs build a $10M+ business that runs without them.

That means:
. Moving from owner-reliant to leader-led
. Building a leadership team that owns outcomes
. Creating clarity around strategy, priorities, and execution
. Growing revenue, profit, and enterprise value without burning out

This is not about working harder.
It is about building the right structure, rhythm, and team.

Why CEOs Work With Me
. I have been the CEO of five companies.
. I have served as a board chair and board director.
. I have coached hundreds of CEOs and leadership teams.

Clients value that I am direct, grounded, and practical.
I challenge assumptions, get to the root cause fast, and help leaders make better decisions sooner.

What Clients Say
“Jonathan gets straight to the root cause and challenges the thinking that is holding you back.”
“He helped me step out of day-to-day firefighting and build a leadership team that owns outcomes.”
“Within a year, our business was calmer, more profitable, and far less dependent on me.”

Who I Work With
. Founder-CEOs of private companies with:
. 10–50 staff
. $1M–$25M in revenue
. Big ambition and a desire to build something that lasts

If you want a business that grows without consuming you, we will get along well.

Beyond Coaching
I am also the host of the podcast CEO Stories of Scale, where I have interviewed 130+ CEOs about their real journey of growth, leadership, and scale.

Next Step
If you are ready to build a business that no longer depends on you, let’s talk.
Visit www.scaleupgrowth.co
Or email jonathan@scaleupgrowth.co

Founder & CEO

We help entrepreneurial CEOs successfully scale their business and accelerate growth.  

We work with CEOs and executive teams of privately held entrepreneurial small to medium-sized businesses that are growth-minded, with 10-250 employees. 

We are great at helping business owners, CEOs and senior executives who are chasing substantial growth, facing performance challenges or driving transformation agendas.

Certified Scale Up Business Growth Coach - 2020
Certified Scaling Up Coach - 2018
Certified Gazelles International CEO & Executive Coach - 2017
Certified Rhythm Systems Coach - 2019
Fellow - Australian Institute of Company Directors - 2002

Reach out to me at jonathan@scaleupgrowth.co for a complimentary coaching call and to receive our 115 question Business Diagnostic Tool or book a call here https://calendly.com/jonathanherps/growth-plan

A Public Service Medal Recipient & International Trade & Investment Strategic Leader

Awarded the Australian Public Service Medal in 2024 for the outstanding contributions to foreign investment and trade, particularly between Australia and the Middle East.

With over 25 years of business experience, including 18 years in senior roles with the Victorian Government, I led international market development across sectors such as agriculture, infrastructure, renewable energy, sports diplomacy, Tech, and sustainability. I have successfully facilitated new business opportunities for Australian companies into the Middle East and Africa region and attracted multi-million dollars investment into Australia. 

Currently, I am the Commissioner for the Queensland Government to the Middle East and Africa. 

Previously, I served as General Manager for the Victorian Government to Middle East, Africa, Turkey, Russia, and Central Asia, where I spearheaded strategic initiatives that significantly boosted bilateral trade and investment.

Prior to my government career, I held business development roles in the pharmaceutical industry with Novartis and Julphar.

I am actively engaged with key stakeholders in the region in both public and private sectors, including business councils and Chambers of commerce. 

I hold a master’s degree in science/pharmacy from Saint Petersburg State Chemical and Pharmaceutical University and completed Global Business and Sustainable business Strategy studies with Harvard Business School. I am fluent in Arabic, English, French, and Russian.

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Jonathan Herps

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