Making marketing an essential part of company growth I Public speaker I Activation lover

As a seasoned marketing leader with over 15 years in SaaS, I specialize in driving growth through activation marketing that aligns data, technology, and cross-functional teams. 

At Luzmo, we understand that the real challenge for companies isn’t just having data—it’s making sense of it quickly and effectively to overcome business obstacles and seize opportunities. Our mission is to help companies and their teams break through these barriers by transforming complex data into clear, actionable insights that directly address their toughest challenges.

My role is to empower marketers to leverage digital tools and actionable insights, turning complexity into streamlined, measurable marketing programs that fuel real business success. 

The biggest challenge I solve is bridging the gap between marketing, sales, product, and customer success to create unified growth strategies. Without this alignment, even the best technology underdelivers, and marketers struggle to scale impact in fast-evolving digital environments.

In my leadership roles, including VP of Growth at Luzmo and VP Marketing at Actito, I lead by example—building fast, customizable marketing activations that accelerate revenue and deepen customer engagement. 

Beyond strategy and execution, I love being a human connector—bringing people together across teams, industries, and expertise to spark ideas, foster collaboration, and create meaningful impact.

If you want to elevate your marketing from execution to a strategic growth engine or just want to talk marketing, growth, or collaboration over coffee—I’m always open to connect: https://insights.luzmo.com/meetings/jonathan-wuurman 

Let’s make marketing truly heroic, together.

Jonathan 🦖 Wuurman 👋🦾

Stealth Startup

Product Vision: « Her » for Builders (code name: OzW.y6) Making « S.Samantha » a reality.

Founder, Marketplace-enabled SaaS | OS for Builders

Mozza Angels

Syndicate Investor

Melba

6 weeks in 9 updates:

- https://www.linkedin.com/feed/update/urn:li:activity:7141851519498297344/
- https://www.linkedin.com/feed/update/urn:li:activity:7142542308847091713/
- https://www.linkedin.com/feed/update/urn:li:activity:7142904425387356160/
- https://www.linkedin.com/posts/benjaminmalarticardange_when-i-evaluate-an-angel-investment-i-do-activity-7143558010294923264-1Zd9
- https://www.linkedin.com/feed/update/urn:li:activity:7144765741563617280/
- https://www.linkedin.com/feed/update/urn:li:activity:7150459201998196736/
- https://www.linkedin.com/feed/update/urn:li:activity:7152939506898202625/
- https://www.linkedin.com/posts/benjaminmalarticardange_melba-futurofcmo-sparkm-activity-7152949446161367041-qRlO
- https://www.linkedin.com/feed/update/urn:li:activity:7153374352665690113/

Angel Investor

Café

Advisor

Angel Investor, Enterprise SaaS | Future of Work (YC S21)

Cycle App

Angel Investor, SaaS | Product Management Hub

WeWeb

Angel Investor, PaaS | NoCode WebApps (YC W21)

Kardinal

Angel Investor, Enterprise SaaS | AI

AngelList

Syndicate Investor (10+), Pre-seed to Serie B

Privateaser

Private Investor, SaaS-enabled Marketplace | EventTech

Hera (YC S21)

Loved at first sight for Bruno and Louise’s way of building their company: community driven entrepreneurship — I was so amazed it took my one call with the both of them to sign ❤️‍🔥

Can’t wait to see what’s next for them: great entrepreneurs, just like the Dark Knight, always rise up ☺️ Learned that at SLP 🤘

Angel Investor, SaaS | Productivity (Exited)

As a Senior 🇨🇭-Army Knife in SaaS ^ Marketplace: I am keenly interested in building pain killer products, shaping growth and lay the foundations of solid organisations. 

I invest my time (and money) like a VC. Mostly in Tech Startups, Arts and « Artisanal NoTech SMBs » across all customer segments. 
> My investment thesis: falling in love with someone brain and personality + feeling a common set of principles and ethic.
+33 pts for organisations with (actual or potential) network effects, 
+3m pts for people and organisations aligned with my values and personal mission.

I love the challenge of breaking down complex topics into smaller, more manageable pieces and using that information to build robust solutions that can be used to solve customer problems as well as operational issues. 

This combination of technical and business skills has helped me bridge the gap between the two worlds in recent years which is helping to aim higher and higher yet staying pragmatic, for real.

On Air 🎙 https://linktr.ee/ben_arwd

Benjamin (Ben) Malartic-Ardange

taplio

The Battle

Jonathan 🦖 Wuurman 👋🦾

Benjamin (Ben) Malartic-Ardange

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